Hotter Shoes Mission For Comfort Continues As It Widens Its Collection

Hotter Comfort Concept, the leading women’s comfort shoe specialist, has launched a new EEE width fitting as part of its mission to bring comfort to the nation’s feet.

Following research amongst its online, mail order and high street store customers, the UK shoemaker discovered an increased demand for wider fitting shoes mirroring longstanding trends that show that UK women’s feet are getting wider and longer. To cater for this growing market the company has introduced its best selling Dew and Leap styles in EEE fit for the first time and will be monitoring sales to decide whether to extend the range for Spring/Summer 2011.

“We’ve built our reputation designing and making comfortable women’s shoes that look good and which help keep our customers active,” commented Product Design Director Paul Sayers. “Over the years we have noticed that women’s feet are getting longer and wider, in fact our women’s extra fit (EE fit) shoes make up 45% of our collection and so moving to EEE fit is a logical step.”

Hotter’s new extra extra width shoes will give thousands more women the opportunity to enjoy their shoes and avoid the pain of having to break in new shoes that don’t fit properly. The brand’s design and manufacturing teams have decades of experience creating footwear that looks stylish but which incorporates discrete comfort features such as smooth internal seams, lightweight soles, padded heels and removable insoles.

Paul Sayers said “Nowadays women’s lifestyles in particular are so busy that they can’t afford to slow down because their shoes don’t fit properly and are causing them pain. In a recent YouGov survey we discovered that by far the majority of women refuse to endure pain caused by new shoes for longer than thirty minutes and for us even this is too long. Women’s shoes should be immediately comfortable and fit perfectly, which means offering plenty of half fit and width fitting options.”

Via EPR Network
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Escapade Announces Arrival Of Avatar Costumes

Escapade has announced its recent acquisition of a large selection of officially licensed Avatar costumes from American costume manufacturer Rubies.

Fancy dress costumes from the film, which has gone on to top the list of the highest grossing movie of all time, are expected to be among the most popular during Halloween 2010.

The new collection includes full costumes of the film’s most popular characters including Jake Sully and Neytri, as well as a large selection of Avatar masks, and wigs. Avatar fans can even recreate their favourite battles in the film with Na’vi spears and Na’vi bow and arrows.

Customers now also have the ability to really get into the Avatar spirit with the official face paint and make up kit that can be easily used to transform users into a variation of any character from the film.

Escapade’s Director, Bhupendra Maisuria said: “We are really excited by the arrival of the Avatar costumes. Almost everyone who has seen the film wonders what it would be like to live in Pandora or to be one of the Na’vi people and while Escapade can’t get you to Pandora, we can now at least help with the fantasy of becoming your favourite Avatar character.”

Further Avatar themed products that will soon be part of the collection include the deluxe Jake Scully costume and mask and Neytri wigs for adults.

Via EPR Network
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