Hotter Shoes Is Now Responsible For 1 In 3 UK-Made Shoes

Hotter Shoes has stepped up production of its iconic shoes as more women than ever turn to the comfort shoe brand for their footwear solutions. The company is forecasting that production at its Lancashire factory will increase to 1.7 million in 2011, smashing its 2010 total of 1.3 million which earned it the accolade of UK’s biggest shoe maker.

Hotter Shoes’ range and merchandising director Paul Sayer said: “Women have always wanted stylish shoes but now they’re switching onto comfort which is great news for Hotter.

“Whether it’s a lifestyle choice or the barrage of high heel horror stories and photos of celebrity bunions we’ve seen recently, more women than ever are falling in love with our UK made comfort shoes.”

One in every three pairs of shoes made in the UK are now branded Hotter Comfort Concept, and incorporate the company’s trademark features: light, shock absorbing soles; smooth seams; deep toe boxes and quality leather uppers. The figures were confirmed in a survey of all UK based shoe makers by the British Footwear Association.

Things are going well for the company that started out manufacturing and selling slippers and now “makes shoes as comfortable as slippers”. Hotter Shoes will invest a further £500,000 in its factory this year to meet increased demand, positioning it as one of Europe’s most technologically advanced shoe making plants.

Paul Sayer added: “We have survived and thrived because we share a passion for products and service with our customers.”

“In economically challenging times we’re discovering that discerning women are investing in long lasting, stylish and comfortable footwear rather than throwaway fashion that often languishes at the back of the wardrobe before making it to the recycling bin.”

Richard Kottler, chief executive of the British Footwear Association commented: “Hotter’s dedication and vision for the future has lead them to become one of the most successful, and innovative, British shoe manufacturers. It’s rare these days for a British brand to manufacture such a high volume of quality footwear on site, the planned investment will see Hotter go from strength to strength – this is British manufacturing at its best.”

Hotter is enjoying buoyant sales and is planning a dynamic retail expansion. In 2010 Hotter opened six dedicated stores in the south of England. It has opened nine stores across the UK this year including Newcastle, Glasgow, Sheffield, Salisbury, and Stratford and plans to have 25 stores in its portfolio by the end of 2011.

The company is also shipping its trademark style and comfort direct to the US market, with Hotter Shoes now shipped direct to the United States from the company’s warehouse, and US customer calls serviced from the Skelmersdale call centre.

Via EPR Network
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Ernest Jones Launches Amanda Wakeley Bridal Collection

Following the success of her exclusive silver jewellery collections, Amanda Wakeley has now launched a platinum bridal collection exclusively at Ernest Jones.

The collection consists of 12 wedding and engagement rings each made from platinum in styles for both men and women. 10 pieces of the range feature half, quarter and third carat diamonds which are either brilliant cut or baguette cut. The range features solitaire styles, channel set diamonds and plain platinum bands available in various widths depending on personal taste. Following suit with Amanda Wakeley’s previous Ernest Jones collections, the wedding and engagement rings feature unique modern design elements. The channel set baguette diamond ring is particularly in keeping with Amanda’s understated alluring style.

In the past year the high street jeweller has worked closely with Amanda Wakeley to ensure her collection brings a new and edgy yet luxury feel to the Ernest Jones brand. Ernest Jones has supported each collection with exclusive emails and competitions. The new bridal collection is available online and in store.

Amanda Wakeley first launched an exclusive jewellery collection for Ernest Jones back in September 2010. The range featured various collections including the Zodiac collection featuring leather and silver disc bracelets with each zodiac sign set in black diamonds. Following the success of the first collection, Amanda Wakeley and Ernest Jones collaborated a second time on Collection 2 which launched in April 2010. This collection saw Amanda Wakeley introduce coloured quartz, blue topaz and ceramics. Collection 2 launched following London Fashion Week where Amanda Wakeley featured gold plated versions of the diamond and silver cuffs from the collection. These are also available to buy online at Ernest Jones.

Via EPR Network
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