Debenhams Launches Hosiery To Suit All Skin Tones

Debenhams has launched a range of ‘invisible’ skin tone hosiery available in different shades for women with fair, medium and dark skin – a first for the high street.

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The nude range is available in sizes small, medium and large and colours available include olive, bronze and coffee along with fairer skin tones such as beige and honey.

Debenhams hosiery buyer, Joanna Townsend said: “Nude hosiery is one of fashion’s best kept secrets.

“It’s a woman’s weapon to fight the onset of winter, when wearing black opaque tights is just too depressing on a golden autumn’s day.

“Producing product in nude colours should never take a one-size-fits-all approach, and we are confident that these tights will appeal to women of all ethnicities and ages.”

Until now, olive, Indian, mixed race and black women were forgotten when it came to skin tone tights.

Traditional ‘natural’ or ‘nude’ tights made darker skin colours appear too light, and distorted the natural look of the legs when worn by women.

Joanna Townsend continued: “Our research identified a huge gap in the market for natural hosiery for darker skin tones.

“We had a fantastic reaction to a range of nude bras in varying skin tones earlier this year, so to offer these customers hosiery too was a no brainer.

“Our range is designed to be invisible when worn, no matter what your skin colour.”

The range goes is on sale in Debenhams stores and online at www.debenhams.com now.

Via EPR Network
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KidBed.co.uk Debuts New Look Website and Childrens Bed Range

KidBed.co.uk a UK bed and furniture retailer that specialises in childrens beds debuts a new look website and a new range of imaginative beds and bedroom furniture for those little treasures.

When Lee and Susan Ritchie had children, they quickly discovered that most stores had a very limited selection when it came to kids’ bedroom furniture. “I didn’t want my daughter’s room to be an advertisement for Disney or the TV networks,” she says.“So in 2010 my wife Susan and I started a company that offers a vast array of boys and girls beds & bedroom furniture and their coordinating accessories.”

Because KidBed.co.uk operates wholly online, Lee and his wife can stay home and nurture their 2 children while running their company.

After just over a year in business, it was time to overhaul the website. New developments in e-commerce have made shopping online a richer experience, and Lee wanted to offer customers at KidBed.co.uk all the advantages of social shopping as well as an easier and more convenient ordering process.

The new site allows customers to write reviews of products, report back on their customer service experiences, share favourite products with friends & family, get updates about new products through RSS feeds and track the progress of their orders. Visitors can also get decorating tips for kids’ rooms and read resource articles on topics like painting a nursery.

KidBed.co.uk sells a huge range of cheap childrens beds & furniture, including cabin beds, bunk beds, beds for teenagers, high sleepers and just plain old single beds. They also stock a wide range of branded furniture including Stompa, Julian Bowen and Cresta.

The Ritchie’s’ are eager to hear what both new and returning customers think of the redesigned website.

Via EPR Network
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