H.Samuel Launches Adidas And Lacoste Watch Brands

H.Samuel has announced the expansion of its watch collection in-store and online with the introduction of Lacoste and Adidas watches for the first time.

The Adidas collection features coloured digital watches and stone set ladies’ watches in black and white designs. Some of the Adidas styles feature gold and rose gold bracelet style straps. Within the collection there is also a selection of kids coloured strap watches.

The Lacoste range at H.Samuel includes brightly coloured designs incorporating a colour palette of green, yellow, white, pink and purple. The Goa watch designs feature round dials and neon colours and the Socoa styles have rectangular dials and leather straps of pink, green and black.

Adidas was founded in Germany back in 1948 by brothers Adolf and Rudolf Dassler. Originally famed for sports footwear, Adidas now produce bags, eyewear, clothing and watches. It’s now the largest sportswear manufacturer in Europe and second largest in the world. More recently Adidas unveiled its latest global campaign earlier this year, showcasing the brand’s presence into different sports cultures and lifestyles fusing the worlds of sport, music and fashion. Brand ambassadors captured in their authentic surroundings from football star David Beckham to pop icon Katy Perry show that when you love your game, whatever the game, you put your all into it. The new range of Adidas watches at H.Samuel features styles that are not just created for sport, but for fashion too.

French label Lacoste, was founded in 1933 by tennis player Rene’ Lacoste. The brand is known mostly for tennis shirts with a signature crocodile logo. Lacoste combines style with functionality and has launched footwear, perfume, leather goods, eyewear and Lacoste watches. The brand tends to use bold bright colours in its designs, particularly in the watch collection available at H.Samuel.

H.Samuel prides itself on working with such a variety of brands including Swarovski, Rotary, Guess and Hot Diamonds amongst the ranges of jewellery, collectibles and watches. As well as expert staff in store, H.Samuel has a watch buyer’s guide offering help and product information to customers before they purchase. The nation’s favourite jeweller understands the importance of introducing new brands, not only to stay on trend with the market but to attract potential new customers.

Via EPR Network
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Discount Retailers Investing In Point Of Sale

Discount retailers investing in point of sale October 26, 2011.

The UK’s discount retailers are looking to make the most of the current economic climate by appealing to cash-strapped consumers through the use of point of sale products.

According to industry leader UK Point of Sale, orders from businesses which specialise in offering discount products have increased significantly over the past 12 months. As consumers’ disposable income continues to be squeezed, these companies are keen to appeal to shoppers looking for high street bargains and are using point of sale items such as pavement signs and cable displays in order to attract them through the doors.

According to UK Point of Sale, products such as shelf talkers, signs which can be mounted on the edge of shelves, are being used to advertise low prices and grab shoppers’ attention. Such items are also favoured as they can be used to maintain the company’s brand image.

Debra Jamieson, sales and marketing director at UK POS, said: “We have recently seen a huge surge in orders from a number of these discount retailers, which has coincided with news that these cut-price stores are consistently growing in popularity. Items being ordered by these retailers seem to be similar, as they are all aiming to achieve large sales figures by promoting low prices.”

Dump bins, which can hold a large number of products and are often used by retailers to attract attention at the tills and encourage impulse purchases, have proved to be increasingly popular over recent months. Likewise, double hook wires which are used to suspend ceiling posters are proving popular with discount firms keen to grab the attention of consumers in their aisles.

Debra added: “These retailers can also be creative with their branding in order to have a greater visual impact, which in turn leads to an opportunity to cross-sell in the aisles or at the tills. Although online shopping is becoming increasingly popular, these stores have an advantage in terms of point of sale, and they are definitely acting on it.”

Via EPR Network
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