Dorothy Perkins Launches Kardashian Kollection in the UK

Dorothy Perkins is excited to announce an exclusive partnership with Jupi Corp. to bring the Kardashian Kollection to the United Kingdom.

The Kardashian Kollection will launch in November 2012 and will comprise of more than one hundred pieces from the ready-to-wear clothing and handbag collections, with footwear to follow in early 2013.

The range will be stocked in more than 250 Dorothy Perkins stores throughout the United Kingdom, including 8 shop-in-shops within BHS, online at dorothyperkins.com and internationally to thirteen further countries via franchise stores.

From trend led pieces to fashionably tailored looks the breadth of the range will appeal to all women who love fashion. There is something for every fashionista with looks that embrace a woman’s natural curves through bold and beautiful fashion statements for all occasions.

Bruno Schiavi President of Jupi Corp said: “The A/W12 collection embraces Kim’s glamorous red carpet looks, Kourtney’s more Bohemian chic, and Khloe’s edgier style.”

Commenting on the partnership, Kim, Kourtney and Khloe Kardashian added: “We’re looking forward to expanding our line and making Kardashian Kollection available to so many more people. We pride ourselves in having a line that is affordable and yet of great quality and we’re excited to bring it to new territories.”

The Kardashian Kollection features a range of stylish women’s clothes and accessories including shoes, swimwear, denim, jewellery and intimate nightwear. The collection also features items for the home including bedding, bathroom accessories including wash cloths and towels, shower curtains, lotion pumps and wastebaskets.

The collection originated in the Autumn 2011, with the Kardashians involved in creating the pieces themselves. The sisters contributed to the design process from start to finish and were able to draw on their previous experience of working on clothing lines. The collaboration was aimed at 17-35 year olds and debuted in over 400 US stores.

Since its release the Kardashian Kollection has received rave reviews, with bloggers and writers praising the range’s quality and affordability. Pieces from the collection have been featured in renowned magazines such as Cosmopolitan and InStyle. The line’s figure enhancing denim jeans have received particular praise, with three individual styles to mirror the sisters’ different styles and figures proving popular with critics and public alike.

Via EPR Network
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