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Vanity Fair Oscar Party: Penelope Cruz chose to wear gown designed by H&M

This year, at the Vanity Fair Oscar Party, Academy Award winning actress Penelope Cruz chose to wear a dazzling fitted flamenco inspired gown designed by H&M.

Stockholm, Sweden, 2014-3-3 — /EPR Retail News/ — H&M’s in-house design team customized the look to complement Ms. Cruz for this special occasion. The midnight blue full length ruffled gown is made of more sustainable materials. A similar style will be available in select H&M stores as part of the Conscious Exclusive collection launching April 10, 2014. The Conscious Collections are part of H&M’s commitment to offer customers more sustainable fashion.

“Penelope Cruz is an actress that we really admire, she has a feminine and glamorous style, and always personal and irresistibly beautiful. I’m so thrilled that one of the most incredible actresses in the world chose to wear an H&M gown in more sustainable materials for this occasion, and I hope this will inspire our customers,” says Ann-Sofie Johansson, H&M’s Head of Design, New Development.

For more information, please contact:

Kristina Stenvinkel
Head of Communications
Telephone: +46 70 796 54 40
E-mail: stenvinkel@hm.com

Camilla Emilsson Falk
Head of Media relations
Telephone: +46 70 796 96 15
E-mail: camilla.emilsson-falk@hm.com

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Title: Penelope Cruz in HM Conscious Exclusive gown at 2014 Vanity Fair Oscar Part 466473453CH00114_2014_Vanit Copyright: Photo by Larry Busacca/VF14/Getty Images for Vanity Fair 2014 Larry Busacca/VF14 Description: West Hollywood, CA - March 2. Actress Penelope Cruz attends the 2014 Vanity Fair Oscar Party Hosted By Graydon Carter on March 2, 2014 in West Hollywood, California. WEST HOLLYWOOD, CA - MARCH 02: Actress Penelope Cruz attends the 2014 Vanity Fair Oscar Party Hosted By Graydon Carter on March 2, 2014 in West Hollywood, California. (Photo by Larry Busacca/VF14/Getty Images for Vanity Fair)
Title:
Penelope Cruz in HM Conscious Exclusive gown at 2014 Vanity Fair Oscar Part 466473453CH00114_2014_Vanit
Copyright:
Photo by Larry Busacca/VF14/Getty Images for Vanity Fair 2014 Larry Busacca/VF14
Description:
West Hollywood, CA – March 2. Actress Penelope Cruz attends the 2014 Vanity Fair Oscar Party Hosted By Graydon Carter on March 2, 2014 in West Hollywood, California. WEST HOLLYWOOD, CA – MARCH 02: Actress Penelope Cruz attends the 2014 Vanity Fair Oscar Party Hosted By Graydon Carter on March 2, 2014 in West Hollywood, California. (Photo by Larry Busacca/VF14/Getty Images for Vanity Fair)
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