Milton Keynes, UK, 2014-3-7 — /EPR Retail News/ — Homebase has unveiled a brand new campaign that brings to life the universal truth that your house is not a home until you’ve made it your own.
Working with Leo Burnett, Homebase has packed away the iconic shipping containers and famous ‘whistling’ for a new concept that’s all about personalising your home.
Launching with two 40 second ads, it shows a family transforming their uninspired home and garden, by revealing and then selecting Homebase products that match their tastes.
By stripping tired and dull wallpaper to uncover bright and stylish walls, the family inject colour and pattern to create a home that better reflects their personalities.
The concept is summed up in the new endline ‘Make Your House Your Home’ – a twist on the famous and long running ‘Make a House a Home’.
The garden can also be a great place to add your own style and the TV ad brings this to life in a lively and buoyant way by showing brightly coloured flowers ‘popping up’ as the family pull up weeds.
Jo Kenrick, Homebase Marketing Director said: “Our homes are really special and personal places that reflect our lives. We understand that our customers want to make their homes their own, no matter how big or small the project, and create somewhere they can enjoy with their family and friends.”
“Helping everyone live in a home they love is at the heart of everything we do at Homebase and we hope the new TV advert, along with our great range of products and services in store, will inspire customers to make their house a home.”
The TV campaign also includes new music by Professor Bobo and Bosko Slim. The campaign breaks on Wednesday 5 March, with an exclusive preview for Homebase Facebook fans and media via @Homebase_PR.
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Homebase is a leading home enhancement retailer selling around 38,000 products for the home and garden. It has 333 large, out-of-town stores throughout the UK and Republic of Ireland serving around 60 million customers a year, and a growing internet offering at www.homebase.co.uk. In the financial year to February 2013, Homebase sales were £1.4 billion and it employed some 18,000 people across the business.
Homebase is part of Home RetailGroup, the UK’s leading home and general merchandise retailer.
- Creative agency: Leo Burnett
- Client: Jo Kenrick, Marketing Director, Homebase
- Copywriter: Laurie Smith
- Art director: Steve Robertson
- Creative Directors: Rik Brown, Jon Fox
- Executive Creative Director: Justin Tindall
- Agency Producer: Bruce Macrae
- Planners (creative agency): Matthew Watts
- Account Team: Darren Thomas, Gary Simmons, Victoria Reiz, Dan Gilroy
- Media agency: Mindshare
- Planner (media agency): Mark Baschnonga
- Production Company: Academy Films
- Director: ConkerCo
- Editor: Nik Hindson
- Post-production: Electric Theatre Collective
- Audio post-production: Soho Square Studios
- Exposure: TV, Online, Instore