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Belk’s Spring Charity Sale provides opportunity for customers to support local charities while taking advantage of special discounts

Company-wide event on Saturday, May 3, from 6 – 10 a.m. will benefit thousands of schools and charitable organizations across the South

CHARLOTTE, N.C., 2014-3-11 — /EPR Retail News/ — Belk’s Spring Charity Sale on Saturday, May 3, provides an opportunity for customers to support local charities while taking advantage of special discounts of 20 to 70 percent off of purchases made during the four-hour event from 6 to 10 a.m.

In return for purchasing a $5 ticket, customers get great buys on rarely discounted merchandise and other items throughout the store. Plus, customers receive a $5 credit on Charity Sale purchases completely offsetting the cost of the ticket. Charities get to keep 100 percent of the proceeds from each $5 ticket sold.

The first 100 customers in each store on the morning of Charity Sale will receive free Belk gift cards ranging in value from $5 to $100, and a chance to win one of three $1,000 Belk gift cards awarded company-wide.

“Our biannual Charity Sale is a win-win for Belk and the communities we serve,” said Jessica Graham, vice president, communications and community relations at Belk. “The upcoming Charity Sale event on May 3 is a great opportunity for our customers to get great bargains on our latest fall fashions and top brands and at the same time benefit their favorite local charities. It’s one of many ways that Belk reinforces its long-standing commitment to community involvement and charitable giving.”

Spring Charity Sale tickets are now being sold by participating non-profit organizations, and beginning Friday, April 25, tickets may also be purchased at Belk stores. All revenues from in-store ticket purchases are equally divided among participating charities and schools in each local store. In addition, all Charity Sale participants will be entered into a drawing to win one of three $1,000 cash awards (one in each of the three Belk operating divisions) for their school or non-profit organization.

The Fall 2013 Belk Charity Sale raised more than $5 million for nearly 8,000 schools and community nonprofit 501(c)(3) organizations in Belk markets, and last year, the two Charity Sale events together raised a total of more than $10 million for participating charities.

For more information about Belk’s Spring Charity Sale, customers may contact their local Belk store.

Customers should note the following:  the $5 Charity Sale Ticket discount credit is valid on the first regular, sale or clearance purchase, including cosmetics and fragrances. Purchases of Brighton, Diane Von Furstenberg, My Flat in London, Vitamix, Ugg, and Under Armour are excluded. The discount is not valid on phone orders or belk.com. No cash back. Limit one $5 discount per customer.

About Belk, Inc. 
Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation’s largest family owned and operated department store company with 299 Belk stores located in 16 Southern states and a growing digital presence.  Its belk.com website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ending Feb. 1, 2014, the company and its associates, customers and vendors donated more than $20.9 million to communities within Belk market areas.

Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, YouTube, Google Plus and Belk Blog, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.

For further information: Jessica Graham, APR, Vice President, Communications & Community Relations, Belk, 704-426-8333, Jessica_graham@belk.com

EPR Retail News