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Kesko and If partner to give K-Plussa customers K-Plussa points for insurance policies marketed by If

Helsinki, Finland, 2014-3-12 — /EPR Retail News/ — Kesko and If have signed a cooperation agreement which will give K-Plussa customers K-Plussa points for insurance policies marketed by If starting from June.

The cooperation will be long term and the parties also include Mandatum Life responsible for Sampo’s life insurance business in Finland and Kaleva Mutual Insurance Company. K-Plussa points will be given for all insurance policies offered by If to private customers in Finland.

In addition to partnering with K-Plussa, the cooperation is aimed at developing new customer specific insurance products in the K-Group’s business areas. As Finland’s most extensive customer loyalty programme, K-Plussa provides a good basis for the development work. There are 3.9 million K-Plussa cardholders in 2.3 million households in Finland.

– The cooperation will enable us to offer our joint customers new possibilities to benefit from their customer relationships with both If and the K-Group. For our customers, it will mean safer daily lives more conveniently than before. We wish If’s insurance products warmly welcome to join the K-Plussa network, says K-Plus Oy’s Managing Director Ismo Riitala.

– Kesko will be a very important partner for If in Finland. The possibility to gain K-Plussa points for insurance policies is an excellent addition to If’s own centralisation benefits. Customers will gain real benefits from this cooperation, saysTimo Vuorinen, CEO of If Finland.

If is the leading property and casualty insurance company in the Nordic countries. If is part of Sampo Group and has approximately 3.6 million customers in the Nordic and Baltic countries.

Further information:
Ismo Riitala, Managing Director, K-Plus Oy, tel. +358 105 339 400,
Tapio Näveri, Deputy Managing Director, K-Plus Oy, tel. +358 105 337 170,
Timo Vuorinen, CEO, If Finland, tel. +358 50 424 3887,
Pasi Aho, Director, Business Alliances, If Finland, tel. +358 50 424 1036,

Kesko ( is one of the Global 100 Most Sustainable Corporations in the World. We are a retail specialist whose chains have about 2,000 stores in the Nordic and Baltic countries, Russia, and Belarus. Our stores offer quality to the daily lives of consumers.


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