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ShopRite Partners In Caring Annual Cheerios Contest raised $1.24m to support regional food banks in local communities

Store associates featured on a special-edition Cheerios box sold exclusively at ShopRite stores

Keasbey, NJ, 2014-3-12 — /EPR Retail News/ — ShopRite associates across six states banded together last September in a friendly competition sponsored by ShopRite and General Mills, the ShopRite Partners In Caring Annual Cheerios Contest. To help the hungry in local communities, ShopRite associates collected donations at check-out and held various events, raising $1.24 million to support regional food banks in communities served by ShopRite stores.

Each of the 40 winning stores was awarded with the selection of two ShopRite associates to be featured on 125,000 special-edition Cheerios boxes. These customized boxes, sold exclusively at ShopRite, will be unveiled at in-store celebrations during the month of March. Additionally, each winning store was awarded funds ($3,000 for the top 5 stores, and $500 for the remaining winning stores), that will be presented to local food pantries chosen by their store team.

“We’re grateful to our ShopRite associates, who care so deeply about the plight of the hungry.” said Christine Magyarits, spokesperson for ShopRite Partners In Caring. “Their dedication to the cause is heartwarming. We are equally grateful to our generous customers, who are so supportive of our efforts to alleviate hunger in local communities served by ShopRite stores.”

The winning stores are:
New Jersey:
Brookdale ShopRite in Bloomfield, ShopRite of Byram, ShopRite of Clinton, ShopRite of Essex Green in West Orange, ShopRite of Fischer Bay in Toms River, ShopRite of Flanders, ShopRite of Flemington, ShopRite of Franklin, ShopRite of Glassboro, ShopRite of Greenwich Township, ShopRite of Hackensack, ShopRite of Hamilton in Robbinsville, ShopRite of Hammonton, ShopRite of Hillsborough, ShopRite of Jersey City, ShopRite of Landis in Vineland, ShopRite of Lyndhurst, ShopRite of Mansfield, ShopRite of Marlton, ShopRite of Medford, ShopRite of Mullica Hill, ShopRite of Newton, ShopRite of Parsippany, ShopRite of Passaic, ShopRite of Ramsey, ShopRite of Somers Point, ShopRite of Succasunna, ShopRite of Union Mill Road in Mt. Laurel, ShopRite of Wayne, ShopRite of West Deptford

New York:
ShopRite of Croton in Croton On Hudson, ShopRite of Forest & Richmond in Staten Island, ShopRite of Garnerville, ShopRite of Stony Point

Pennsylvania:
ShopRite of Daleville in Covington Township, ShopRite of Hatfield, ShopRite of Mount Pocono, ShopRite of Stroudsburg, ShopRite of West Chester

Connecticut:
ShopRite of Bristol, ShopRite of Canton, ShopRite of Waterbury

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About ShopRite 
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States.  With more than 250 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week.  A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves.  Through its ShopRite Partners In Caring program, ShopRite has donated $33 million to 1,700 worthy charities and food banks since the program began in 1999.  As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $24 million for local organizations, hospitals and community groups.  Progressive Grocer named ShopRite its 2011 Retailer of the Year and Supermarket News awarded ShopRite its 2011 Retail Excellence Award.  For more information, please visit www.ShopRite.com.

About ShopRite Partners In Caring
ShopRite Partners In Caring is a year-round, community-based, hunger-fighting initiative that works with more than 50 food industry manufacturers to provide nearly $3 million annually to qualified charitable agencies in New York, New Jersey, Connecticut, Delaware, Maryland and Pennsylvania — all the states where our ShopRite stores operate. Since its inception in 1999, ShopRite Partners In Caring has donated nearly $33 million to more than 1,700 charities. ShopRite Partners In Caring supports emergency food pantries, soup kitchens, homeless shelters, child care centers, battered women’s shelters, senior citizen programs, drug rehab centers, programs for the mentally and physically disabled, after-school programs and other organizations that aid those in need. The ShopRite Partners In Caring Fund was established in 2002 as a component fund of the Community Foundation of New Jersey to accept private donations that help fund its charitable endeavors. For more information or to learn how you can help, please visit www.shopritepartnersincaring.org.

About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion.

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