Milton Keynes, UK, 2014-3-17 — /EPR Retail News/ — Following a highly competitive review process of its advertising agency account, leading digital retailer Argos has reappointed CHI& Partners to provide creative support for the next phase of its transformation plan.
Argos initiated the review at the end of last year, challenging contenders to deliver a creative idea aligned to its five year strategy to reinvent Argos as a digital retail leader.
Stephen Vowles, Argos Marketing Director, said: “We were very impressed by the quality of the strategic thinking and creative work presented by all five of the shortlisted agencies.
“However, the team at CHI& Partners demonstrated a real understanding of the scale of our ambition and the uniqueness of the Argos retail experience.”
Stephen continued: “We saw some really exciting ideas on how we can reposition Argos as a more universally appealing, digitally led business, and we’re looking forward to continuing our strong relationship with the CHI& Partners team to make these ideas a reality.”
Sarah Golding, CHI& Partners CEO said: “Very exciting things are happening at Argos and we are delighted that we will continue to be its creative agency partner.”
Notes to Editors:
For more information, please contact the Argos Press Office on 0845 120 4365 or email: firstname.lastname@example.org
Argos is a leading UK digital retailer, offering around 29,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.
Argos continues to be the UK’s largest high street retailer online with 635 million website and app visits in the 12 months to February 2013. Argos serves around 124 million customers a year through its network of around 735 stores.
In the financial year to February 2013, Argos sales were £3.9 billion and it employed some 30,000 people across the business.
Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.