Stockholm, Sweden, 2014-3-20 — /EPR Retail News/ — On April 10th, H&M launches its new Conscious and Conscious Exclusive collections. With two new materials, organic leather from the Swedish leather supplier Tärnsjö, and organic silk, the collections show what can be done in more sustainable materials.
“H&M is proud of its sustainability work. Conscious and Conscious Exclusive show the breadth of possibilities with sustainable materials, and our new Clever Care labelling lets our customers join our mission towards a more sustainable future for fashion,” says Ann-Sofie Johansson, H&M´s Head of Design, New Development.
Conscious Exclusive collection is made in collaboration with the sustainable fashion and design think-tank EVER Manifesto, who share H&M’s commitment to a more sustainable future for fashion. Ever Manifesto will also appear in the Conscious Exclusive campaign together with Amber Valletta, the supermodel and actress also known for her commitment to sustainability. Amber Valletta is also the face of the Conscious collection campaign.
Conscious Exclusive is a special designed limited collection made by high quality fabrics and dramatic and intricately details inspired by flamenco and bohemia. New introduced materials are organic leather, leather from cows bred for organic meat production in Swedish farms, and organic silk that is silk cultivated in organic mulberry trees. The collection will be available in 150 selected H&M stores worldwide as well as online. Amber Valletta has recently launched the site Master & Muse for socially responsible customers and selected pieces will be sold on yoox.com in the area dedicated to Amber Valletta´s Master & Muse.
This year’s Conscious collection is full of key fashion pieces made by more sustainable materials and perfect for the spring. Key pieces is a bright orange dress that is longer at the back and made from Tencel with polyamide and a loose-cut kaftan covered in a hand-drawn zebra print. The collection will be available in all H&M stores as well as online.
For more information about Clever Care, please visit clevercare.info
For information about Ever Manifesto, visit: www.evermanifesto.com
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