Bradford, England, 2014-5-9 — /EPR Retail News/ — We are pleased to announce that after extensive work across our supply chain all Morrisons branded personal care and cosmetic products are now certified by Cruelty Free International under the Humane Cosmetics Standard. This assures customers that products like our shampoo, toothpaste, deodorant and body scrubs are not tested on animals.
The Humane Cosmetics Standard stipulates that no animal testing is conducted or commissioned for finished products or product ingredients at any stage in manufacture or product development. We will now undergo independent audits to ensure that we remain compliant with the criteria of the Standard.
Morrisons has never tested on animals. However, we know that ethical shoppers recognise the Leaping Bunny as a trusted logo and are pleased to be able to offer this extra endorsement for our products. The Leaping Bunny logo will begin to appear on our products in the summer.
Looking further ahead, our aim is to achieve certification of our household products under the Humane Household Products Standard.
Martyn Jones, Group Corporate Services Director, Morrisons said:
“We have been clear in our opposition to animal testing for many years and I am pleased to announce that after months of work with Cruelty Free International we are now certified under the Humane Cosmetics Standard. This certification builds on our core values and sends a clear message to our customers that we are committed to promoting ethical standards.”
Michelle Thew, Chief Executive, Cruelty Free International stated:
“We are delighted that by joining the Cruelty Free International Leaping Bunny programme Morrisons has shown a real commitment to ensuring that their own brand personal care and cosmetics products are free from animal testing. There is strong public opposition to the cruel use of animals for testing beauty products around the world and we applaud Morrisons for taking action to ensure their customers have a cruelty-free choice in store”
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