Homebase and LEGO recreate the least recognisable flowers ahead of Chelsea Flower Show 2014 and encourage children to get gardening

Milton Keynes, UK,  2014-5-14 — /EPR Retail News/ — With the RHS Chelsea Flower Show just around the corner, Homebase has tested the nation on its floral familiarity. From buttercup to bulrush the garden retailer has determined where the nation’s blossom blind spots are and has partnered with LEGO to recreate the four least recognisable flowers.

The four least recognised flowers are:

  • Chrysanthemum
  • Dahlia
  • Delphinium
  • Sweet William

Homebase hopes that the LEGO building block buds will encourage children to get gardening and educate the nation, meaning more recognition to forgotten flora, helping us work out our dahlias from our delphiniums.

Photo caption:Homebase recreates the four least recognisable flowers out of LEGO bricks to educate the nation ahead of Chelsea Flower Show 2014 and encourage children to get gardening

ENDS

Notes to news editors:

The research was conducted by Opinion Matters on 11/3/14. 2000 people were questioned.

For more information please contact the Homebase team:

E: homebase@thisissurname.com

T: 020 7260 2770

Follow us @Homebase_PR

About Homebase
Homebase is a leading home enhancement retailer selling around 38,000 products for the home and garden.  It has 323 large, out-of-town stores throughout the UK and Republic of Ireland serving around 60 million customers a year, and a growing internet offering at www.homebase.co.uk. In the financial year to February 2014, Homebase sales were £1.5 billion and it employed some 18,000 people across the business.

Homebase is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

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Homebase and LEGO recreate the least recognisable flowers ahead of Chelsea Flower Show 2014 and encourage children to get gardening

Homebase and LEGO recreate the least recognisable flowers ahead of Chelsea Flower Show 2014 and encourage children to get gardening