LONDON, 2014-5-16 — /EPR Retail News/ — David Beckham hosted an exclusive rooftop pool party last night to mark the launch of his debut swimwear collection for H&M. Guests including Ellie Goulding, One Direction’s Liam Payne and Niall Horan and Aaron Paul soaked up the luxe party atmosphere in East London.
Since the launch of the first David Beckham Bodywear for H&M collection in 2012, the range has been designed each season with new styles, fabrics and patterns, so the addition of both stylish and functional swimwear is a natural progression.
As with all previous ranges, the focus of the swimwear collection is on fit, performance, and comfort and offers a fresh update on classic masculine style. The new range of boardshorts, swim shorts and trunks will launch in selected stores and online from Thursday 22nd May, 2014.
For more information please contact:
H&M Media relations
+46 8 796 53 00