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Electrical retailer Trony goes online with the Intershop omni-channel commerce platform

  • Online presence within six months
  • Sophisticated back-end integration ensures customers are served by the stock of the warehouse or store geographically closest
  • Integrated with Trony logistics chain
  • Trony directors to present at Netcomm E-Commerce Forum in Milan, 20th May

Jena, Germany, 2014-5-21 — /EPR Retail News/ — Trony has taken its business online for the first time at with the Intershop omni-channel commerce platform. The electrical retailer required an e-commerce solution for the Italian market that could seamlessly co-ordinate online stock availability with its 200 stores and warehouses. This ensures a superior customer experience for Trony’s online customers and logistics efficiency for the retailer.

Based on Intershop 7, Trony selected Intershop for its ability to implement a complex system over just a six-month period. A B2C site and microsites, the project included Click and Collect functionality and a full integration with Trony’s logistics chain.

Alessandro Bergamasco, Direttore IT co-direttore e-commerce at Trony explains, “Intershop’s functionality was the right fit for our specifications around product presentation, payment process, back-end management, flexible integration, microsite and adaptability to the graphics requests.”

Jochen Moll, Member and Spokesman of Intershop’s Board of Management said, “As a trusted e-commerce advisor for Trony with a reliable software platform, we were well placed to launch Trony’s e-commerce initiative. Working in partnership with SMC Consulting, Intershop offered the most comprehensive solution that could quickly be implemented over six months to meet dynamic market demands.”

At 2pm on 20th May, Alessandro Bergamasco, Direttore IT co-direttore e-commerce and Michele Pivello, Direttore Marketing co-direttore e-commerce at Trony will present on their omni-channel commerce project at the Netcomm E-Commerce Forum in Milan. Intershop and SMC Consulting will explain to stand visitors how commerce is breaking new ground, why it pays to think about tomorrow and even more about Intershop omni-channel commerce solutions. Make an appointment with them at

About Intershop
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services including online marketing. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 500 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop’s limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch

Phone: +49 3641 50-1000
Fax: +49 3641 50-1309

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