LONDON, 2014-5-21 — /EPR Retail News/ — As part of its commitment to being the best retailer for food and health, Sainsbury’s has reduced the fat content in its beef mince by an impressive 244 tonnes a year.
All labels across its mince range – including pork, lamb and turkey – have been updated to make it easier for customers to understand the fat content of each product.
The reduction in fat in the beef mince has been achieved by selecting leaner cuts of meat, meaning that 2 billion calories annually will be removed from customers’ baskets. All the mince labels now clearly state whether they are 5%, 10%, 15% or 20% fat, whereas previous packaging stated ‘lean’ or ‘extra lean’.
As part of its 20×20 Sustainability Plan, Sainsbury’s has pledged to continue to reduce salt, saturated fat, fat and sugar on own brand products and will continue to lead the way on clear nutritional labelling, enabling our customers to make informed choices about their diet.