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ShopRite and Procter & Gamble partner to bring Caroline’s Carts to more than 250 ShopRite stores

Woodbridge, NJ, 2014-6-2 — /EPR Retail News/ — ShopRite and Procter & Gamble have partnered to bring Caroline’s Carts, specialized shopping carts created for special needs children, to more than 250 ShopRite stores across the Northeast. Starting in the month of June, Caroline’s Carts will be available at all ShopRite stores. A special event with Drew Ann Long, founder of Caroline’s Carts, took place at the ShopRite of Woodbridge today to unveil the unique cart and introduce it to ShopRite customers. Drew Ann Long created the custom cart for her daughter Caroline, launching Caroline’s Carts in 2013.

ShopRite is a Founding Partner of the Special Olympics 2014 USA Games. P&G has extended its support of this partnership by helping ShopRite to bring Caroline’s Carts to all of its stores.

Also in attendance at the unveiling were representatives from Procter & Gamble; Marc Edenzon, President & CEO of Special Olympics NJ; and Special Olympics Ambassadors Nadia Comaneci and Bart Connor.

About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative, based in Keasbey, NJ and the largest supermarket cooperative in the United States.  With more than 250 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than five million customers each week.  A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves.  Through its ShopRite Partners In Caring program, ShopRite has donated $33 million to 1,700 worthy charities and food banks since the program began in 1999.  As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $26 million for local schools, hospitals and community groups.  Progressive Grocer named ShopRite its 2011 Retailer of the Year and Supermarket News awarded ShopRite its 2011 Retail Excellence Award.  For more information, please visit

About Caroline’s Carts
Caroline’s Cart is a shopping cart created for special needs children and adults. It provides parents and caregivers a viable option to transport a child through a store while grocery shopping, without simultaneously having to maneuver a wheelchair and a traditional grocery cart. It is named after Caroline, the special needs daughter of Drew Ann and David Long, founders of Parent Solution Group and is manufactured by Technibilt.  Caroline’s Cart is not just for children/adults that do not walk.  Caroline’s Cart has been widely used for children with Autism, providing a safe solution while in the store.  The Long family believes that all families deserve to have this option, so they can enjoy the freedom of shopping with their special needs child. For more information, please visit

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