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Famous British department store House of Fraser joins Tesco direct

  • Famous British department store joins the newly launched ‘Tesco Partners’
  • For the first time, customers can earn Clubcard points on every purchase
  • Over 50 Tesco Partners now available on Tesco direct

Cheshunt, England, 2014-6-3 — /EPR Retail News/ — For the first time, Tesco customers will be able to earn Clubcard points on House of Fraser homeware products as the famous department store joins Tesco direct (  In total, over 2,000 products from popular House of Fraser brands such as Linea and Pied A Terre will now be available.

House of Fraser joins over 50 Tesco Partners on Tesco direct, which offers customers easy access to a great selection of brands, Clubcard points on every purchase and a convenient delivery service, including Click & Collect.

Tesco has also introduced the ‘Tesco Partners Guarantee’, which means that customers can buy with complete confidence as Tesco manages the entire process.

Ian Caminsky, Partnership Director at Tesco said, “We want to offer our customers a fantastic shopping experience, however, whenever and wherever they choose to shop with us. And we want to reward them for their loyalty, so we’re really pleased that we’re now able to offer customers Clubcard points on all of their Tesco direct purchases. We’re also delighted to welcome House of Fraser to Tesco Partners, as we know customers love their fantastic homeware range.”

Andy Harding, Executive Director, Multichannel for House of Fraser, said “This partnership is an exciting opportunity to share a truly inspirational shopping experience with even more customers. We bring over 160 years of department store retail experience, so there is huge potential to create a great working relationship between our businesses.”

There are over 50 Partners now available on Tesco direct, including Mamas & Papas, Early Learning Centre and Maplin.

For more information visit

Images of a selection of the House of Fraser products available can be seen here.

For more information please contact the Tesco Press Office on 01992 644645We are a team of over 500,000 people in 12 markets dedicated to providing the most compelling offer to our customers.
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