Market leadership in Europe maintained
Paderborn, Germany, 2014-6-4 — /EPR Retail News/ — Wincor Nixdorf maintained its market leadership in electronic POS solution deliveries to retailers in Europe and also solidified its market position as the no. 2 in the world for the segments food/non-food and general merchandise. These are two key results from the latest market study published by the British company Retail Banking Research (RBR).
Europe’s leading provider of electronic POS solutions thus kept up the positive development of recent years and was able to grow disproportionately quickly compared with the overall POS market. By maintaining its market share in Europe, the IT company succeeded in keeping its considerable lead over the runner-up.
The IT specialist’s disproportionate growth in business with electronic POS solutions was particularly evident in its established European markets, but the significant increase in deliveries in the US market also contributed to the success.
Thomas Fell, responsible for worldwide business with retail companies at Wincor Nixdorf, sees the latest study as confirmation of the company’s strategy: “We managed to achieve that our customers rely on Wincor Nixdorf’s highly available end-to-end solutions for their international expansion,” he says, adding that Wincor Nixdorf was also successful in increasing the volume of business via its indirect sales channel.
Overall, he is convinced that the company has the broadest portfolio on the entire international market, providing customers with solution configurations tailored to their specific requirements. In addition, there is increasing demand in the market for all-in-one solutions, which Wincor Nixdorf has systematically added to its portfolio over the past months.