An opportunity for Carrefour to bolster its policy on protecting biodiversity and natural resources
PARIS, 2014-6-10 — /EPR Retail News/ — According to a recent United Nations report on food and agriculture (FAO), world fish consumption has increased dramatically over the last 50 years, practically doubling between 1960 and 2012 – mainly thanks to aquaculture.
Carrefour factors the sustainability of marine resources into its seafood product procurement policies. For example, it exercises care in its selection of species and only uses certified products which are the result of sustainability-managed fishing.
For World Biodiversity Day, Carrefour announced its intention to support the From North producers’ fishery as part of its strategy to have its sole line MSC-assessed. Should it be successful, it will be the first MSC-certified sole fishery in France. Carrefour is providing the organisation with financial support to assist with the pre-assessment and then the environmental assessment, which is carried out by a certification body, independent of the MSC.
The WWF, which has long been one of Carrefour’s partners, has supported this commitment to preserve fish stock – stocks of sole in the North Sea in particular.
By better protecting our ecosystems and their ability to work, Carrefour brand products meet consumer requirements and generate value in the long term.