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Price Chopper opens new supermarket in Storrs Connecticut

Flag Raising, National Anthem and Ribbon Cutting Mark Grand Opening

Schenectady, N.Y., 2014-6-10 — /EPR Retail News/ — On Friday morning, the American Legion raised the American Flag to the National Anthem performed by Ryan Burns in celebration of the grand opening of the newest Price Chopper Supermarket located at 1220 Storrs Road in Storrs, Conn.

Price Chopper Executive Chairman of the Board Neil Golub, President and CEO Jerry Golub, Store Manager Jim Henson and other company officials were joined by the Honorable Elizabeth Paterson, Mayor, Town of Mansfield; Matthew Hart, Town Manager, Town of Mansfield; Cynthia van Zelm, Executive Director, Mansfield Downtown Partnership; Susan Herbst, President, University of Connecticut and shoppers for a ribbon-cutting ceremony.

“We are so pleased to offer a brand-new, state-of-the-art supermarket here in the Mansfield-Storrs area,” said Jerry Golub. “As a homegrown business, we are proud of our small town roots and look forward to providing Price Chopper quality, value and customer service to all who enter our doors. And we appreciate the opportunity to become a valued neighbor by helping to nourish the community around us, both literally and figuratively,” he added.

Twenty full-time and 130 part-time jobs were created because of this new 32,000-square-foot Price Chopper, which is the latest addition to the substantial public/private partnership development known as Storrs Center, located directly across the street from the University of Connecticut.

Price Chopper’s traditional preview party was held at the store from 5:30 to 7:00 p.m. on Thursday evening and raised monetary donations, matched in full by Price Chopper and by up to $2,500 from the real estate developer, Leyland Alliance. The proceeds were divided among the evening’s beneficiaries — The Edwin O. Smith Foundation, My Brother’s Keeper Food Pantry, and the UConn Extension 4-H Program. Attendees were treated to hot and cold buffet stations and an opportunity to enter a drawing for a $250 Price Chopper gift card.

In addition to a quality selection of groceries, including a wide variety of gluten-free, organic and natural products, a pharmacy, a mezzanine café equipped with WiFi, a community room, and outdoor seating, other highlighted offers available at the new Storrs Price Chopper include:

A fresh, full-service Seafood Department, featuring a wide variety of fresh fish and shellfish on ice from around the world that Price Chopper will fry or steam free of charge, live lobsters, all natural no-water-added scallops, and a menu of fried seafood dinners, including Price Chopper’s popular signature fried haddock dinner.

A fresh Meat Department, featuring Certified Angus Beef; all natural pork and Grade A poultry; Chiappetti brand All Natural fresh lamb, veal, and Anti-Biotic Free Grass Fed Beef; plus a full-service case assortment of marinated and seasoned ready-to-cook entrees and a variety of local favorites like Grote & Weigel and Mucke’s Frankfurters.

A fresh Produce Department, featuring superior quality fresh fruit and vegetables harvested from regional farms during the Northeast growing season and from farms around the world, including conventional and organic produce, “first of the season” items, specialties and exotics, as well as a wide variety of fresh cut fruit and vegetables and natural juices.

Central Market Florist, Price Chopper’s signature floral department and part of the largest custom florist network in the Northeast, offers high quality bouquets, a seasonal selection of fresh cut flower bunches and floral arrangements for any occasion, as well as seasonal outdoor nursery products for gardening and home enhancement needs, blooming and foliage plants, balloons, plant care items and holiday wreaths.

A fresh Bakery Department, offering donuts made from scratch, a variety of traditional and crusty artisan breads and bagels, a variety of choose-your-own artisan rolls, cakes, cupcakes, pies, muffins, and elegant special occasion desserts.

A fresh Deli Department, featuring a wide variety of sliced-to-order deli meats and cheese, including our own Price Chopper brand and the premium Dietz & Watson line, no-preservatives-added home-style and specialty salads, assorted imported, domestic and local cheeses, a selection of chef inspired entrees and sides, and a full-service Starbucks.

A fresh Food Service offer featuring several flavors of Price Chopper’s award-winning, slow roasted, all natural rotisserie chicken; Bella Roma pizza, made fresh with hand-stretched dough; subs and sandwiches made fresh on just-baked breads and rolls; hand-breaded fried chicken and a hot and cold soup bar.

NuVal, the revolutionary nutritional scoring system that gives thousands of fresh and packaged foods a score of 1 to 100 – the higher the number, the higher the nutritional value. NuVal scores are found on store signage and in the upper right-hand corner of shelf tags.


About Price Chopper
Based in Schenectady, NY, the Golub Corporation owns and operates 135 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 22,000 teammates collectively own more than 47% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned. For additional information, visit

Mona Golub
Price Chopper

Jonathan Pierce, APR
Pierce Communications
518.221.1186 (cell)

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