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Sephora to open 13 new locations inside JCPenney department stores on Friday, June 27th

NEW YORK, NY, 2014-6-13 — /EPR Retail News/ — Beauty seekers across the country have reason to celebrate. Sephora, the ultimate beauty destination and JCPenney, one of America’s leading retailers, are opening 13 new locations inside JCPenney department stores on Friday, June 27th. The first 100 clients to show up at each grand opening will dip into our stash of Sephora inside JCPenney gift cards with mystery values worth up to $100! Plus, Sephora is giving away 750 gift bags stuffed with fabulous samples! Now that’s a pretty good reason to start shopping!

Each new 2,200-square-foot Sephora inside JCPenney location, situated prominently in the center of the store, is a beauty paradise with close to 50 brands. Clients are encouraged to touch, play and try everything from lip glosses to blushes, skincare to fragrance. Product consultants with Sephora inside JCPenney are well educated in the beauty business. Rigorously trained in Sephora educational programs focused on skincare and general beauty, they offer a completely non-biased approach when recommending products.

Since teaming with Sephora in 2006, JCPenney has become a major presence in the beauty business. The opening of the below 13 stores brings the total number of Sephora inside JCPenney locations to 489.

New Sephora inside JCPenney stores opening on Friday, June 27:

    • Christown Spectrum in Phoenix, Ariz.
    • Mesa Mall in Grand Junction, Colo.
    • Pueblo Mall in Pueblo, Colo.
    • Westfarms Mall in Farmington, Conn.
    • Orlando Fashion Square in Orlando, Fla.
    • University Mall in Pensacola, Fla.
    • Richmond Centre in Richmond, Ky.
    • Independence Mall Wilmington, N.C.
    • Pheasant Lane Mall in Nashua, N.H.
    • Southgate Mall in Carson City, Nev.
    • Logan Valley Mall in Altoona, Pa.
    • Post Oak Mall in College Station, Texas
    • Meadowbrook Mall in Bridgeport, W.Va.

For more information, please contact:

Ali Bucky
(646) 214-5727 x105

Colleen MacDonald
(646) 214-5727 x111

Sarah Holland
JCPenney Media Relations

About Sephora Americas
Bold, Boundless, addictive   SEPHORA. A revolutionary beauty retailer, Sephora has been changing the face of prestige cosmetics since its industry-shaking debut in 1970s Paris. Sephora was acquired by leading luxury group LVMH Moët Hennessy Louis Vuitton in 1997 and launched its innovative concept stateside in 1998, where its dynamic, open-sell atmosphere evolved by merging the freedom of experimentation and product discovery with the expertise of personal consultants. Today, stores are home to a curated assortment of 200 world-class brands   including classics, cult favorites, emerging collections and Sephora’s own private label, SEPHORA COLLECTION   and feature more than 14,000 unique products across makeup, skincare, perfume, haircare, body, professional tools, and more. Powered by Sephora University, Sephora is the beauty education hub, offering customized consultations at the Beauty Studio, a variety of complimentary classes and one-on-one service from Personal Beauty Advisors, along with exclusive retail technology including SKINCARE IQ, COLOR IQ and Scentsa, resulting in the most expansive educational services in beauty retail. With over 1,780 locations in 29 countries   including 330 in North America and 476 Sephora inside JCPenney locations   Sephora is an international force in beauty. Adding to its global retail network, Sephora’s award-winning website,, and its every-growing presence on Twitter, Facebook and Pinterest, make it the world’s premier digital beauty destination. Sephora’s vibrant, interactive online community, Beauty Talk, amplifies the in-store experience by offering clients exclusive access to personalized beauty advice from Sephora’s PRO Artistry Team and provides a platform for open dialogue with beauty aficionados from around the world. For the latest in beauty, please visit

About J. C. Penney Company, Inc.
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across approximately 1,100 stores and at, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, colors and wallets. For more information, please visit


Sephora to open 13 new locations inside JCPenney department stores on Friday, June 27th
Sephora to open 13 new locations inside JCPenney department stores on Friday, June 27th
EPR Retail News