Food & Beverage
Tesco partners with world’s largest social media cookery channels SORTEDfood to inspire new generation to fall in love with cooking and food
Cheshunt, England, 2014-6-27 — /EPR Retail News/ — Tesco has partnered with SORTEDfood, one of the world’s largest social media cookery channels, to help inspire a new generation to fall in love with cooking and food. The partnership, which is a media first, will showcase Tesco’s passion for food.
SORTEDfood has over 800,000 subscribers on its YouTube channel, with over 4million monthly views. With many video recipes the result of the SORTED community’s suggestions or requests, engagement levels are the highest of any food based YouTube channel.
Originally school mates, Ben, Barry, Jamie & Mike now dedicate all their time to running the channel where they release video recipes every few days to share with everyone from first time cooks to passionate foodies. Simple recipes are complemented with a heavy dose of entertainment, and tips or twists are often suggested by the community.
Tesco’s first content will focus on cooking with everyday essentials and products where prices are down and staying down. This is one of the areas where customers said they wanted some inspiration, so Tesco challenged the SORTED team to develop three unique recipes using ingredients like fresh chicken, tomatoes, cucumbers, eggs and milk. The video will air for the first time on a bespoke air slot between the National and Regional news on Thursday 26 June, and will be supplemented by a full video recipe released online.
Leonie Foster, Customer Communications Director at Tesco comments, “We’re delighted to be partnering with SORTEDfood. We know our customers love tasty, simple and delicious recipes and are always looking for great value meal solutions. So whether a first timer or an experienced cook, customers will find something that they enjoy cooking. We’re inspired by the creativity of the SORTED team and hope our customers are too!”
Barry Taylor of SORTEDfood said, “Working with Tesco is a great way to amplify what we do and connect with an even wider community, hopefully encouraging them to get in the kitchen and try something new.”
The SORTED team recently joined a Tesco Farm to Fork trail, which takes primary school children to Tesco stores and suppliers’ farms and factories to learn where their food comes from. So far over 120,000 children have taken part. Watch the film here.
Notes to Editors
To watch the first advertorial, click here: https://www.youtube.com/watch?v=2Zmbu76e1VY&feature=youtu.be
To see these videos and loads more from SORTED, visit www.tesco.com/sortedfood.
For more information please contact the Tesco Press Office on
We are a team of over 500,000 people in 12 markets dedicated to providing the most compelling offer to our customers.
Casper expands virtual food hall model with Franklin Junction’s Host Kitchen® technology
GHENT, 14-Mar-2023 — /EuropaWire/ — Franklin Junction partners with Casper, a modern day food hall offering 100% virtual orders for takeout and delivery, to expand iconic American restaurant brands to Benelux and France. Franklin Junction founder, Rishi Nigam, and Casper founder, Matthias Laga, presented their expansion plans at the recent International Ghost Kitchen Conference in Amsterdam, Netherlands.
Franklin Junction has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2023 as they continue to deliver innovative technology solutions for restaurants in the US and now abroad. Leading the way with their proprietary Host Kitchen® model, Franklin Junction has grown into a full suite of solution services to empower restaurant success in the digital age. In 2022, Franklin Junction introduced its AI-powered digital food hall that allows consumers to order food and earn loyalty from multiple concepts in a single transaction and delivery.
“As industry leaders driving the growth of American restaurant brands in new markets, we have received a tremendous amount of interest to expand to the European market for a few years now,” shares Franklin Junction CEO Rishi Nigam. “After getting to know Matthias and the entire Casper team over the past year, we have full confidence that they are a trusted partner to expand globally with and we’re thrilled to bring iconic American fare to new diners across Europe.”
Casper launched in Ghent, Belgium and raised €5 million for their Series A in 2022 with the objective of creating a hybrid restaurant and food hall model where customers can walk-in to place orders for takeout or order through digital channels for delivery. In just a short time, Casper has expanded to over 10 locations in Belgium, the Netherlands, and France, with an expansion goal of 50 kitchens by 2024.
“We’re very excited to partner with Franklin Junction and begin by introducing Nathan’s Famous’ authentic New York flavors to our European customers in the coming weeks,” states Matthias Laga, Co-founder and CEO of Casper. “Franklin Junction uniquely understands restaurants, multi-concept food halls, and restaurant eCommerce and their proprietary processes are extremely virtuous for all stakeholders.”
Food & Beverage
Philippine rum maker Tanduay partners with distributor to expand into Austria
VIENNA, 2023-Jan-10 — /EPR RETAIL NEWS/ — Philippine brand Tanduay has partnered with Weisshaus, a leading distributor of international spirits, to bring the brand to Austria– making it the first Asian rum brand to enter the country.
Andreas Osler, Weisshaus Managing Director, said they see Tanduay’s enormous potential in their market.
“In our experience, rum connoisseurs in Austria generally like to experiment and are constantly on the lookout for new rums. Asian rums, in particular, are currently very popular, as they are also seen as an expression of the Asian way of life and nightlife, which is very trendy in this country,” he shared.
Rum is the second most popular among spirits in Austria and is consumed more frequently than whisky.
“Rum is enjoyed both at home and in bars and restaurants,” Osler said.
Tanduay President and COO Lucio Tan III shared that the brand’s entry into more European countries is an exciting new chapter in its 168-year-old history.
“It is a great time for Tanduay as we bring our Philippine-made rums to more countries that have a rich spirits culture. With Weisshaus as our partner, we believe that we will reach more customers in Austria,” he said.
Great Potential as a Sipping Rum, Perfect for Cocktails
Osler shared that the Tanduay Double Rum, one of the brand’s most-awarded products, impressed their team the most. They were surprised that no sugar was added during its production.
“It can become a serious competitor for leading rum brands in the premium rum segment in Austria. We see great potential in this rum to position it as a pure sipping rum,” he said.
The Tanduay Asian Rum Gold, Tanduay Asian Rum Silver, and Especia Spiced Rum, meanwhile, are perfect for mixing with trendy cocktails.
“They have what it takes to capture significant market shares from leading rum brands,” Osler pointed out.
Capturing the Austrian Rum Market
Osler shared that for Tanduay to gain a foothold in the Austrian rum market, they need to let consumers know the brand through “liquid to lips.”
To achieve this, Weishauss will bring Tanduay to trade fairs where they could give samples or hold tasting events and master classes.
“Among other things, we plan to offer Tanduay tasting samples in our shop. Due to the excellent quality of Tanduay rums, we assume that the initial spark for Tanduay’s success will have been given after this introductory phase,” he said.
Growing Global Presence
With its entry into Austria, Tanduay is steadily bringing its products to more European countries. In the past two years, it has already entered the markets of Germany, Belgium, the Netherlands, Luxembourg, and the United Kingdom.
Tanduay is also available in 11 U.S. states and the territory of Guam, the United Arab Emirates, China, Singapore, and Hong Kong.
FlowerAura Started Raksha Bandhan Prep Early, Says “Wants To Go Beyond Expectations”
Gururgram, Haryana, India, 2022-Jul-01 — /EPR Network/ — Even though the occasion of Raksha Bandhan is more than three months away, the Indian gifting giant, FlowerAura, has started its preparations with an official announcement right away.
The gifting brand makes Raksha Bandhan shopping easy for the customers as it serves gifts, return gifts, different types of rakhis, sweets, designer rakhi thalis, and combos through its online portal. There are brothers and sisters who don’t get to meet each other in person on the special festive occasion, and that’s when FlowerAura makes things easy for them. Not just one can buy Floweraura rakhi but can also choose from the plethora of rakhi varieties which are hard to find in the market elsewhere. From exploring rakhis and gifts to sending them to the preferred address, everything is taken care of by FlowerAura’s team.
Early preparations are a part of the business strategy that aims to go beyond the expectations of the customers. All the Raksha Bandhan products get delivered through prompt delivery services. “The team is getting connected with local artisans around the nation to get the new and unique rakhi designs and, in return, to help local artisans grow. A lot of focus from the early preparations is laid upon the deliveries and to expand the limit of delivery as many orders around the occasion.”, as per the official announcement.
FlowerAura is also adding more foreign countries where the deliveries can be made of Raksha Bandhan. Ordering rakhi gifts for brother gets easier being miles apart through online gifting options.
In a media conversation, Mr Himanshu Chawal, CEO of FA Gifts Pvt Ltd, said, “We are getting ready early this year as we want to go beyond expectations and want to go above the business numbers of all the previous years. Keeping customer satisfaction on top and making it possible to express emotions perfectly are the key-driven elements.”
SOURCE: EPR Network
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