Stockholm, Sweden, 2014-7-3 — /EPR Retail News/ — This autumn, David Beckham is introducing new styles and fresh trends to his David Beckham Bodywear range for H&M, again with a focus on comfort, fit and function. The collection launches globally on August 21 in all H&M stores that carry menswear, as well as online.
“These new pieces for my Bodywear range at H&M have a real energy about them. I genuinely enjoy the creative process with H&M and we have had fun this time playing with colour and texture. I hope people like them as much as I do.” says David Beckham.
New this autumn are checked woven pyjama pants in cotton poplin, in a fresh shade of blue. Other new styles include colour-blocked Henleys and Long Johns that contrast cotton with wool, as well as heavy knit cotton boot socks and cotton beanies.
Colour-blocking and stripes are the main themes, especially on a crewneck sweatshirt, where a trim of vertical stripes contrasts with the grey colour-blocked body and sleeves. This trim of vertical stripes is also found on pyjama t-shirts, jersey pyjama pants and shorts.
Cobalt blue is the key shade of the season, complimenting the classic shades of grey and black that run through the collection, as with the horizontal striped Henley’s in blue and black or shades of grey.
David Beckham Bodywear for H&M has been an instant global success since its launch in February 2012. The collection is centred on a core range of bodywear pieces designed for fit and functionality as well as great style. Fresh styles and updates are added each season, making David Beckham Bodywear at H&M a brand trusted by men around the world.
GLOBAL MEDIA INQUIRIES
Only for media representatives
Phone: +46 8 796 53 00
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Please note the contact details above are only for media representatives. For other enquiries contact H&M’s switchboard on +46 8 796 55 00.
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