Retailer to Match Customer Donations, for a Potential Total Donation of $1 Million
ATLANTA, 2014-7-15 — /EPR Retail News/ — Boys & Girls Clubs of America (BGCA) today announced Old Navy’s donation drive to support young people in communities across the US. The drive will take place in Old Navy stores nationwide from July 17th through July 30th, during the brand’s uniform sale. Old Navy will match customer donations made in stores, up to $500K, bringing the potential total donation to $1 million.
Donations support Camp Old Navy, an initiative that invests in summer programs for underserved kids, helping them get ready for the next school year and giving them their first job experience in Old Navy stores. Old Navy has supported BGCA and local Clubs through Camp Old Navy for 15 years, and over 80,000 young people have participated in the program. Camp Old Navy’s 2014 program incorporates ‘Play’ – an opportunity to change lives through community involvement by providing kids with access to organized, experiential learning and play, helping drive them towards great futures.
“We are grateful for Old Navy’s partnership on Camp Old Navy and their continued commitment to supporting great futures for kids,” said Jim Clark, president and CEO of BGCA. “The donation drive will help us ensure our members reach their full potential as productive, caring, responsible citizens.”
Old Navy stores across North America will amplify the impact of the donation drive through volunteering with local Boys & Girls Club locations. Employees volunteer to give kids in their community experiential learning opportunities that make summer education fun and valuable. The stores also invite teens and young adults to participate in “job shadow” days, offering them a behind-the-scenes look at the retail operation and the chance to build skills that help them prepare for their first jobs. These programs open the door to new experiences for Boys & Girls Clubs’ young people and build connections with adult mentors that make lasting impressions.
“Our ongoing partnership with Boys & Girls Clubs underscores our strong belief that everyone should have an opportunity to succeed, whatever their circumstance may be,” said Ivan Wicksteed, CMO of Old Navy. “We are very proud of the work that we have done together over the years, and we are excited to show the generosity of our community of customers through our donation drive.”
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.
About Old Navy
Old Navy is a global apparel and accessories brand that makes current American fashion essentials accessible to every family. Originated in 1994, the brand has now grown to one of the largest apparel retailers in North America. A division of San Francisco-based Gap Inc. (NYSE: GPS), Old Navy brings a fun, energizing shopping environment to its customers in more than 1,000 stores in the U.S., Canada, China, Japan and the Philippines. For more information, please visit www.oldnavy.com.