BESTSELLER BECOMES NEW TITLE SPONSOR FOR AARHUS CITY HALF MARATHON. THE RACE IS THE LARGEST OF ITS KIND IN DENMARK AND IS SET ON A BEAUTIFUL CITY COURSE TAKING THE RUNNERS THROUGH THE HEART OF AARHUS. BESTSELLER AARHUS CITY HALF MARATHON WILL TAKE PLACE ON 21 JUNE 2015.
Brande, Denmark, 2014-8-19 — /EPR Retail News/ — “In BESTSELLER, we are very proud to support an event that places Aarhus on the map and at the same time provides the opportunity to have a good time not just for the runners but also for the great crowd cheering them on all the way around the course. We are very pleased with the organisation ‘Aarhus Motion’ as organisers of the race, as it helps ensure financial support for local sports club in the Aarhus area,” says BESTSELLER Communication Responsible, Jesper Stubkier.
“Moreover, it is a unique opportunity to give our employees a fantastic experience with focus on health, fitness and general well-being. We hope that many of our colleagues will be proud of the collaboration, and we hope to see a lot of them on the starting line this June,” says Jesper Stubkier.
“We also have a number of brands developing and designing fashion sportswear – including JACK & JONES TECH for men, ONLY PLAY and Y.A.S SPORT for women, and soon NAME IT will also be ready with sportswear for children. The collaboration with Aarhus Motion on the half marathon and the children’s race the day before is a great opportunity for these brands to showcase their products in a sports setting where many of their potential customers will be present,” Jesper Stubkier finishes.
BESTSELLER Aarhus City Half Marathon is organised by Aarhus Motion that are also behind a number of other running and fitness events in Aarhus.
Aarhus Motion’s Event Manager Thomas Glud sees the new sponsorship deal as an indicator of great support from the business community, and they are very happy and proud to be able to present BESTSELLER as new title sponsor.
“The agreement helps secure our continued work to satisfy and meet our high ambitions and goals in relation to Aarhus City Half Marathon. We need to keep developing this amazing running festivity, and we look forward to doing that together with BESTSELLER. I I’ll be surprised if next year’s running course won’t take us right by the new office facilities that BESTSELLER is building on the Aarhus Docklands,” says Thomas Glud.
Aarhus City Half Marathon has been organised since 2012 and has been very successful both in terms of numbers of runners and spectators. In 2014, more than 12,000 runners participated and approximately 45,000 spectators took the streets to cheer the runners on.
The collaboration between BESTSELLER and Aarhus Motion runs for at least two years including the race in 2015 and 2016.
For more information please contact:
Communication Responsible from BESTSELLER, Jesper Stubkier on +45 52 15 37 46 or
Event Manger from Aarhus Motion, Thomas Glud on +45 60 61 85 25
Facts about the race
• Name: BESTSELLER Aarhus City Half Marathon
• Date: 21 June 2015 and June 2016
• Denmark’s largest half marathon
• Expected number of runners in 2015: 14,000
• Runners: 40% female and 60% male
• Number of spectators: 45,000-50,000
• Distance: 21.097 km in central Aarhus
• More than 30 “hotspots” with music and entertainment along the course
• Annual event first organised in 2012
• Website: www.aarhusmotion.dk
• Organiser: Aarhus Motion
• Aarhus Motion was established as an independent association in 1996. The purpose of the non-profit organisation is to raise money for the sporting activities in the Aarhus area. Each year Aarhus Motion supports the local sports community with approx. DKK 2.5 million.
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