Pink Ribbon Produce returns this October for its sixth year at all Harris Teeter stores for National Breast Cancer Awareness Month

Product Suppliers Partner with Harris Teeter for National Breast Cancer Awareness Month

Matthews, N.C., 2014-10-2— /EPR Retail News/ — Pink Ribbon Produce, a unique retail program committed to making the fight against breast cancer easy, will return this October for its sixth year at all Harris Teeter stores. Since 2008, Harris Teeter’s produce partners have raised $189,416 by partnering with Pink Ribbon Produce, helping to support important programs funded by the National Breast Cancer Foundation, Inc .® (NBCF). Returning this year is the Fresh Plate Challenge which encourages consumers to fill half of their plate with fruits and vegetables to support the NBCF and reduce their own risk of cancer and other non-communicable diseases.

“The Fresh Plate Challenge is a great addition to Pink Ribbon Produce and we are so glad to be a part of it again this year,” said Danna Jones, communication manager with Harris Teeter. “We hope the challenge will continue to promote the health benefits of eating more fruits and veggies.”

With the Fresh Plate Challenge, Pink Ribbon Produce, Harris Teeter and its produce vendors want to help consumers meet the challenge of filling half of their plate with fruits and vegetables. The American Cancer Society recommends eating at least 2 ½ cups of fruits and vegetables each day to help decrease the risk of cancer. Consumers can get a free Fresh Plate Challenge guide by visiting www.pinkribbonproduce.org.

“We are proud to support the National Breast Cancer Foundation as we enter our eighth year with Pink Ribbon Produce, and our second year encouraging the Fresh Plate Challenge,” said Debbie Augustine, CEO of AugustineIdeas. “This is a challenge that makes it easy for everyone to get involved in and benefit from no matter who you are.”

Through various fundraising activities, including Pink Ribbon Produce, NBCF provides funding for research, educational programs and mammograms to women across the country.

By bringing together Harris Teeter, NBCF and produce suppliers, Pink Ribbon Produce provides shoppers with an easy way to give back to their communities and support efforts to find cures for breast cancer. The money raised goes back into the community by providing mammograms and educational programs to help save the lives of thousands of uninsured women. Stores will direct shoppers to the participating produce suppliers with a Pink Ribbon Produce program icon on posters and point-of-sale signs next to the product.

Produce partners supporting this year’s Pink Ribbon campaign include:

Apio, Inc.: Eat Smart Fresh Cut Vegetables
Country Fresh, Inc.: Fresh Cut Fruit
Dole Food Company, Inc.: Pineapple
Earthbound Farm, LLC: Packaged Organic Salad
Chiquita Brands, LLC: Fresh Express Packaged Salad
Gurda Gardens, Ltd: Onions
Naturally Fresh, Inc.: Salad Dressing
Natures Way / Farmer’s Market: Potatoes
Sunlight International Sales, Inc.: Grapes
Wholly Guacamole: Guacamole

For more information about Pink Ribbon Produce at your neighborhood Harris Teeter, visit www.pink-ribbon-produce.com.

About the National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator’s highest 4-star rating for eight years, NBCF provides women “Help for Today…Hope for Tomorrow®” through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.