São Paulo, Brazil, 2014-10-16— /EPR Retail News/ — On 9 October, Carrefour Brazil opened its first retail outlet under the Supeco banner in the country. The store is located in Sorocaba, in São Paulo.
Under the management of Atacadão, this new format is geared towards everyday products and was especially created to serve small businesses and professionals (such as bakers and pizzerias), as well as retail consumers within a 3 to 5 km radius of large urban areas. The concept focuses on low prices, convenience and high-speed service to help it stand out from its rivals in the eyes of its customers.
Supeco’s opening is another important step in the company’s growth strategy in Brazil. The start of its trading today – together with the recent launch of the local Carrefour Express banner – completes the Carrefour Group’s multiformat presence in the country, which now includes all of the models that the company operates at international level.
Supeco is a wholesale banner that Carrefour launched in Spain two years ago. Its launch is consistent with the Group’s multi-format development strategy. The banner currently has around 10 retail outlets in Europe.
As far as goods and services are concerned, Supeco offers the traditional categories of everyday products, with the emphasis mainly on key brands and alternatives at affordable prices which still offer good value for money. All in all, each retail outlet will stock nearly 2500 items over sales areas ranging from 1500 m² to 3000 m². They will have 6 to 10 checkouts, depending on the characteristics of the region where each Supeco outlet is located.