Offers participants opportunity to win movie premiere tickets and a $1,000 Whole Foods Market® gift card
AUSTIN, Texas, 2014-10-20— /EPR Retail News/ — Whole Planet Foundation is joining forces with “The Hunger Games: Mockingjay – Part I” as one of its official charitable partners, with the goal of raising $1 million for global poverty alleviation.
Starting today, shoppers can join the #CourageofOne Challenge to support the cause and win prizes, including premiere tickets and Whole Foods Market gift cards, at: wholeplanetfoundation.org/mockingjay. Because Whole Foods Market covers all overhead costs for Whole Planet Foundation, 100 percent of every dollar raised for the foundation will go directly to supporting microlending programs for low-income entrepreneurs across 61 countries, including the U.S.
Through Dec. 15, participants can earn points by joining online activities, like taking quizzes to raise global poverty awareness, entering a T-shirt design contest, sharing photos and “raising a loan to change lives.” Online activations are powered by technology partners Together Mobile and My Social Canvas.
Whole Foods Market shoppers can also support the cause by purchasing a fresh, in-house-made “Courage of One” juice in select stores; $1 from every purchase will go to the foundation to support microcredit.
To date, Whole Planet Foundation has authorized more than $60 million in microloans and has disbursed $38.9 million through microlending partners worldwide, supporting more than 4.5 million people with a chance for a better life.
For more information about the foundation and the #CourageofOne Challenge, visit: wholeplanetfoundation.org/mockingjay.
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