SEATTLE, 2014-11-13— /EPR Retail News/ — Along with their favorite Starbucks® holiday treats such as the Peppermint Brownie Cake Pop, Frosted Snowman Cookie and Cranberry Bliss® Bar, Starbucks is offering a new holiday sandwich.
New Holiday Turkey & Stuffing Panini
A roasted turkey Panini topped with an herbed cranberry stuffing and a spread of delicious turkey gravy served on warm, toasted focaccia bread.
Frosted Snowman Cookie
Pair a Starbucks® coffee or mocha with a festive holiday treat. The Frosted Snowman Cookie is a hand-decorated shortbread cookie dipped in a layer of white chocolate icing and topped with a creamy milk chocolate iced hat. Available with red or blue scarves, this festive cookie will delight the young and young at heart alike.
Peppermint Brownie Cake Pop (U.S. only)
A returning favorite, Starbucks peppermint chocolate cake is mixed with butter cream icing and candy cane pieces, then dipped in white chocolate icing and sprinkled with candy cane bits.
Cranberry Bliss® Bar
A holiday classic, this bar is filled with dried cranberries and topped with a cream cheese frosting that has hints of orange zest.
Cheshunt, England, 2014-11-13— /EPR Retail News/ — 6,500 colleagues have joined Tesco through its Regeneration Partnership Programme – these colleagues have all brought something new to how Tesco can deliver great service for customers.
The scheme has been running for nearly fifteen years and has created additional opportunities for the long-term unemployed in over 60 communities around the UK; it has put hard working people back into the heart of communities, something that has been recognised by local community leaders up and down the country.
Since May 2014, Tesco have launched four additional Regeneration Partnership stores in Stourport, Linwood, Dunfermline and Rotherham, creating over 200 new opportunities for the previously long-term unemployed.
For Tesco’s latest colleague to join through the scheme, Nicola Strachan, her son Charlie always comes first; from swimming lessons to holidays, she wants to provide the best possible start in life for him. Training as a regeneration graduate was a new experience for Nicola and she commented ‘I put myself out of my comfort zone to do this. And it actually gave me a huge boost of being who I want to be again’.
Hear more from Nicola here:
Judith Nelson, UK Personnel Director said, ‘Everyone who joins Tesco through the regeneration partnership scheme has a story to tell. More often than not, they feel like they’ll never get back to work and won’t be able to provide for their families, but this scheme gives people hope. I‘m incredibly proud that Tesco changes lives by giving people right across the UK the chance to get back on their feet and live the life they want to live. That’s what Nicola is now doing and I wish her every success in her new career.’
Notes to Editors
Tesco is the UK’s biggest private sector employer with more than 330,000 employees in the UK
The first Regeneration Partnership store opened in 2000 in Leeds, and since then a further 64 sites have been involved creating more than 6,000 jobs for people who’d previously been out of work for more than six months
The Regeneration Partnership works by ring-fencing a number of the available jobs in new stores, Dot Com facilities and Distribution Centres for the long term unemployed. Working with Job Centre Plus Tesco can target those areas that are traditionally the hardest to reach.
Sainsbury’s has unveiled a poignant new advertising campaign featuring an account of the 1914 First World War Christmas truce to screens in millions of homes. Called Christmas is for Sharing, the full length 3’ 20” TV ad aired for the first time last night in the Coronation Street ad break to help raise funds and awareness of The Royal British Legion’s work supporting servicemen and women.
LONDON, 2014-11-13— /EPR Retail News/ — Directed by Ringan Ledwidge, the advert is a creative interpretation of Christmas Day 1914, when British and German soldiers laid down their arms and came together on neutral territory to share greetings, treats, mementoes and even a game of football. Sainsbury’s and The Royal British Legion have sought to make the portrayal of the truce as accurate as possible, basing it on original reports and letters, as well as working with historians throughout the development and production process.
In the ad, the story is told from the perspective of a young British soldier who dares to venture from his trench onto No Man’s Land to greet his rivals and come together in a football game. He shares a moment of connection and friendship with a young German soldier and, as the truce ends and they return to their trenches, the German soldier is moved to discover that his British friend has hidden the gift of a chocolate bar in his pocket.
Marking 20 years of support
The campaign is the latest expression of Sainsbury’s 20 year relationship with The Royal British Legion. The chocolate bar featured within the advert will be available for Sainsbury’s customers to buy for £1 in the run up to Christmas, with all profits donated to The Royal British Legion. The limited edition 100g Taste the Difference Belgian Milk Chocolate bar is manufactured in Ypres, Belgium, and features the same period packaging seen in the ad.
Sainsbury’s is one of the biggest supporters of the Legion and waits until after Armistice Day to launch its annual Christmas campaign so that stores can remain focused on raising funds for the Poppy Appeal. In 2013 alone, Sainsbury’s raised around £4.5m for the charity through hosting Legion volunteers instore to offer poppies, as well as from the sales of an exclusive range of poppy products and colleague, supplier and customer fundraising.
Charles Byrne, Director of Fundraising for The Royal British Legion, commented: “We’re very proud of our 20 year partnership with Sainsbury’s and this campaign is particularly important. 100 years on from the 1914 Christmas truce, the campaign remembers the fallen, while helping to raise vital funds to support the future of living. Established after the First World War, The Royal British Legion continues its work to support members of the Armed Forces, ex-Service men and women and their families, now and for the rest of their lives.”
Mark Given, Head of Brand Communications, Sainsbury’s, commented: “Christmas is a special time of year when people come together to share simple moments and kindnesses. This year, we wanted to reflect that theme of sharing in our Christmas campaign through the lens of one of the most extraordinary moments of sharing in modern history, when on Christmas Day 1914, British and German soldiers laid down their arms, and came together on neutral territory to share stories, mementoes and even a game of football.
“The Christmas truce is an emotive and cherished story in our history that is especially poignant in this First World War centenary year. That’s why we have worked together closely with the Legion to ensure we bring this moment to life with authenticity and respect.
“We know many of our customers feel as passionately about the incredible work of the Legion as we do. We hope our campaign will raise awareness and funds for the Legion and inspire our customers to share a memorable Christmas with family and friends.”
Sainsbury’s Christmas – The making of our Christmas ad
Sainsbury’s Christmas – The story behind our Christmas ad
Notes to editors
Sainsbury’s and The Royal British Legion
The Royal British Legion is the UK’s leading Armed Forces charity providing practical, emotional and financial support to all members of the British Armed Forces, veterans of all ages and their families – all year round. The Legion spends £1.4 million each week providing care to families coping with the loss of a loved one including family breaks away, help at home to adapt to independent living, money and careers advice, and residential care. Sainsbury’s is a proud supporter of the Armed Forces and has been a key partner of The Royal British Legion for 20 years. In 2013 Sainsbury’s raised over £4.5m for the charity through colleague, supplier and customer fundraising and an exclusive range of poppy products. This year, in addition to the funds raised by the chocolate bar sales, The Royal British Legion will be one of Sainsbury’s charity Christmas card partners, and will receive monies from each pack sold.
Sainsbury’s Christmas Brand Ad Campaign
The 3 minute and 20 second commercial, produced by AMV BBDO, aired in a solus ad break as part of ITV’s Proud to Present initiative, including a bespoke introduction with the ITV logo and voiceover. The ad will be exclusive to ITV channels in the first week of the campaign, running from 12 November to 16 November. Shorter versions of the commercial will be scheduled throughout peak-time programming on ITV’s flagship channel in the run up to the festive season.
The partnership with ITV Commercial, which spans on-air and digital platforms, will include a takeover of the ITV Player homepage from 12 to 24 November 2014. The campaign will also be digitally extended using ITV’s innovative ad format, Ad Sync within The X Factor app when the ad airs during the live show of The X Factor on Saturday 15 November 2014.
The ad will be featured alongside two additional pieces of content – ‘The story behind the story’ and a short documentary on the making of the advert.
Christmas is for Sharing will run in addition to Sainsbury’s traditional food focused Christmas advertising campaign. Key ad spots:
Coronation Street 3”20 – 12th November ITV
Emmerdale 90” – 13th November 7:15 ITV
X Factor 3”20– 15th November 8:30 ITV
Director: Ringan Ledwidge
Creative Agency: AMV BBDO
Media Agency: PHD
Production Company: Rattling Stick
Grade: ETC – Aubrey Woodiwiss
Edit: Work – Rich Orrick
Audio post-production: Wave – Aaron Reynolds, Woodwork music
Kesko’s Corporate Responsibility Report 2013 was chosen as Finland’s best in this year’s Sustainability Reporting Award Finland Competition. Kesko’s report was ranked the best also by non-governmental organisations.
Helsinki, Finland, 2014-11-13— /EPR Retail News/ — According to the judging panel, Kesko has reported its social and economic responsibility indicators exceptionally well and extensively, and has very comprehensively discussed, for example, product safety and marketing responsibility. The report, readily available online, also appeals to a wider audience.
The winner was chosen by the group of competition organisers consisting of Aalto University School of Economics, the Finnish Institute of Authorised Public Accountants, Nasdaq Helsinki, the Ministry of Employment and the Economy, the Association for Environmental Management, the Ministry of the Environment and Corporate Responsibility Network FIBS.
Kesko’s Corporate Responsibility Report 2013 is Kesko’s 14th report. The revised report was published on the web and it discusses, for example, taxes and stakeholder views even more openly than before. The diversity of Kesko’s responsibility work is also illustrated with videos.
“Responsibility is our common success factor to which the whole of our personnel, from top management to store employees, are committed. It’s great to see that our long-term responsibility work and reporting are valued in relevant comparisons and reporting competitions. A continuous revision of the corporate responsibility report has brought us success despite increasing competition,” says Kesko’s President and CEO Matti Halmesmäki.
Kesko’s report was also NGOs’ choice for the best report
In addition to the main prize, the competition includes the Reader’s Choice Award category, in which representatives of the key audiences, the media, investors, non-governmental organisations and students, present their awards.
Non-governmental organisations selected Kesko’s report as the best. This year, the NGOs’ choice was made by Senior Advisor Elina Moisio of Akava.
“The main criterion in my ‘reader’s choice’ was how well a company’s corporate responsibility report discussed possible deficiencies that had emerged during the year,” says Elina Moisio.
Moisio values the fact that the Finnish food and grocery trade has realised how the mitigation of climate change helps generate savings in energy consumption, reduce wastage, cut transport costs as well as building and maintenance costs. The theme is comprehensively discussed in Kesko’s Corporate Responsibility Report.
More detailed information on the evaluation criteria, award presenters and selection criteria of the 2014 competition are available in the competition summary report at www.fibsry.fi (in Finnish).
Kesko’s Corporate Responsibility Report 2013 presents the objectives, actions and results of Kesko’s responsibility programme and responsibility work in accordance with the new GRI G4 reporting guidelines. The report can be read at http://corporateresponsibility2013.kesko.fi.
Further information is available from Matti Kalervo, Kesko’s Vice President for Corporate Responsibility, telephone +358 50 306 4081.
Kesko (www.kesko.fi) is one of the Global 100 Most Sustainable Corporations in the World. We are a retail specialist whose chains have about 2,000 stores in the Nordic and Baltic countries, Russia, and Belarus. Our stores offer quality to the daily lives of consumers.
WASHINGTON, 2014-11-13— /EPR Retail News/ — Procrastinators and bargain hunters alike are taking their time getting started with their holiday shopping bonanza, possibly to take advantage of deeper discounts over Thanksgiving weekend and late in the season. According to NRF’s Holiday Consumer Spending Survey conducted by Prosper Insights & Analytics, 45.6 percent of holiday shoppers say they haven’t started shopping yet, relatively flat with last years’ 46.2 percent but the lowest in the survey’s seven-year history.
“Many consumers are going to wait and see how great the promotions will be later this season before making any commitments,” said NRF President and CEO Matthew Shay. “Retailers have reacted to this ‘wait and see’ mentality with fewer October deals and a much quieter entry into November, when we’ll start to see retailers ramp up with offers for exclusive merchandise, deep discounts and unique online savings opportunities.”
The survey found that while slightly fewer people haven’t started shopping yet, 20.6 percent have finished 10 percent or less of their shopping, while 12.4 percent have completed about one-quarter of their lists; 2.2 percent are saying they can sit back and relax as they have already finished their shopping for friends and family.
Unsurprisingly, apparel, toys and video games will be popular gift items this year. The survey found six in 10 (60.9%) will buy clothing and accessories, 46.3 percent will buy books, CDs, DVDs and video games, and two in five (42%) will buy toys. Likely having loaded up on wearable technology items and new smartphones throughout the year, slightly fewer people will buy electronic items as gifts (30.7% vs. 33%). Some people are in for a real treat: 24 percent of shoppers will buy jewelry for a friend or family member, the highest percent since 2006. Gift cards continue as a favorite for both shoppers and recipients as six in 10 (60%) will buy gift cards, similar to the 59.2 percent who planned to do so last year. In an October NRF survey, 60 percent of shoppers also said they’d like to receive gift cards, marking gift cards the most requested gift item for eight years in a row.
Shoppers look for inspiration for gifts from every corner, and with the innovative creation of retailers’ wish lists, many consumers this holiday season will take to the web to point loved ones to specific, perfect gift ideas. The survey found 32.1 percent say they will look for inspiration on wish lists, up from 28.8 percent last year. Others will conduct online searches (47.7%), discuss options with family and friends (41.7%), check out advertising circulars (34.3%) and email advertisements (20.1%), and even search Facebook (10.6%).
“Retailers make holiday shoppers’ job easy with so many options to find the perfect gift, and with little room to waste on gifts that don’t make sense, consumers today want to be sure what they buy is used and enjoyed by their loved ones,” said Prosper’s Principal Analyst Pam Goodfellow. “On the hunt for bargains, quality merchandise that is unique and even exclusive, gift givers this holiday season will seek out both practical and indulgent gift items, though being sure not to break the bank.”
When it comes to how shoppers will pay for their gifts, nearly four in 10 (38%) will use their credit card, the most in the survey’s history and up from 28.5 percent last year; one in five (21.6%) will use cash and 38.4 percent will use their debit or check card. Just 2.1 percent will use a check, the lowest in the survey’s history.
When broken down by age group, young adults ages 18-24 are the least likely to use credit to pay for gifts at just 17.7 percent, and 65+ are the most likely to use credit cards at 56 percent. Nearly half of 18-24 year olds (48.9%) plan to use their debit or check card to buy gift items.
About the Survey
The NRF 2014 Holiday Consumer Spending Survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 6,593 consumers and was conducted for NRF by Prosper Insights & Analytics, November 3-10, 2014. The consumer poll has a margin of error of plus or minus 1.2 percentage points.
Prosper Insights and Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues.www.ProsperDiscovery.com
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. www.nrf.com.
ALEXANDRIA, VA, 2014-11-13— /EPR Retail News/ — Declining gas prices may increase holiday spending this year — especially among men and those ages 18-34, according to a new national survey measuring consumer optimism.
For the first time in two years, a majority of men (51%) are optimistic about the economy and an even greater percentage of younger consumers (56%) are optimistic — and both groups say that they are more likely to increase their spending this holiday season.
Consumer confidence remains elevated as gas prices have dropped nearly 70 cents per gallon to under $3 per gallon over the past four months. For every one-cent decline in gas prices, Americans save an estimated $3.7 million per day at the pump.
Overall, consumer optimism about the economy held steady at 46%, making November the fourth out of five months that optimism was 46% or higher, according to the latest consumer survey conducted by the National Association of Convenience Stores (NACS).
Consumers also have expectations about future gas price declines — over one in four (26%) consumers say that they think gas prices will be even lower in 30 days than they are today. This is the most positive gas price forecast made by consumers since NACS initiated its monthly consumer surveys in January 2013.
Likely as a result of lower prices at the pump, more Americans say they will spend more money this month than they did last month (excluding gas). One in five (21%) U.S. gas consumers say their spending will increase in November, compared with 15% in October. Nearly one in three (32%) of those ages 18-34 say that their spending will increase.
Will the expected increase in spending translate into strong sales this holiday season? While nearly two thirds (65%) of Americans say that they will spend the same this holiday season, only one in seven (14%) consumers say that they intend to spend more this holiday season because of lower gas prices. The two groups most optimistic about the economy are also the most likely to increase their holiday spending because of lower gas prices: 27% of those ages 18-34 and 18% of men intend to increase their holiday shopping because of lower gas prices.
“Our surveys over the past two years show that gas prices clearly play a major role in consumer sentiment about the economy,” said Jeff Lenard, NACS’ vice president of strategic initiatives. “However, declining gas prices alone may not take consumer sentiment much higher in the short term. It may take similarly positive news about the economy as a whole before the majority of Americans feel positive about the economy.”
NACS, which represents the convenience store industry that sells 80% of the gas sold in the country, conducts the monthly consumer sentiment survey to gauge how gas prices affect broader economic trends. The National Association of Convenience Stores (NACS) survey was conducted by Penn, Schoen and Berland Associates LLC; 1,110 gas consumers were surveyed Nov. 5-7, 2014. Summary results are at www.nacsonline.com/gasprices.
Founded in 1961 as the National Association of Convenience Stores, NACS (nacsonline.com) is the international association for convenience and fuel retailing. The U.S. convenience store industry, with more than 151,000 stores across the country, posted $696 billion in total sales in 2013, of which $491 billion were motor fuels sales. NACS has 2,100 retail and 1,600 supplier member companies, which do business in nearly 50 countries.
SAN FRANCISCO, 2014-11-13— /EPR Retail News/ — Gap Inc. (NYSE: GPS) today announced that its Board of Directors authorized a quarterly dividend of $0.22 per share payable on or after January 28, 2015 to shareholders of record at the close of business on January 7, 2015.
About Gap Inc.
Gap Inc. is a leading global retailer offering clothing, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix brands. Fiscal year 2013 net sales were $16.1 billion. Gap Inc. products are available for purchase in more than 90 countries worldwide through about 3,200 company-operated stores, almost 400 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.
Entire Store 50% Off When Doors Open at 4 p.m. on Thanksgiving until close on Black Friday
1,000 shoppers treated to a $200 shopping spree over Black Friday weekend
SAN FRANCISCO, 2014-11-13— /EPR Retail News/ — This Black Friday, Old Navy will give one lucky shopper the chance to go to bed a dreamer and wake up a $1 million winner. Old Navy announced today that the brand is bringing back its “Overnight Millionaire” giveaway, with almost five times better odds of winning than last year. The first 100 shoppers at every Old Navy store in North America, when it opens for Black Friday shopping, will be given a chance to win the $1 million jackpot during the brand’s biggest sale of the year.
The Overnight Millionaire winner won’t be the only one cashing in at Old Navy on Black Friday. From opening on Thanksgiving at 4 p.m. until close on Black Friday, the entire store will be 50% off.* The brand is also treating 1,000 Black Friday shoppers to a $200 shopping spree, giving them a memorable, free shopping experience during Old Navy’s biggest sale of the year.
Last year, Overnight Millionaire winner Scott Rowe’s life changed forever after a Black Friday shopping trip to Old Navy. An 11-year military veteran, Rowe was spending 120 days a year working overseas. He was just about to return abroad, leaving his two young daughters for the holidays, when he got a call that he had won $1 million in Old Navy’s first ever “Overnight Millionaire.”
“Winning Overnight Millionaire was an answer to all of our prayers,” said Rowe. “Last year was my first Christmas home in 4 years. I’m so grateful to have new opportunities that keep us bonded as a family.”
Over the last year, Rowe was able to quit his overseas job to pursue his dream of attending the Police Academy. He is now a police officer in Central Texas and has been able to build a college fund for his daughters and invest in real estate.
“We are honored to kick off the holiday shopping season by giving back to our customers, who give to us all year long,” said Steve Stickel, Old Navy Head of Stores. “We look forward to changing the life of the Overnight Millionaire winner, treating 1,000 customers to an unforgettable shopping spree and making everyone feel like a winner with our best deals of the year.”
More than 800 Old Navy stores across the U.S. will open at 4 p.m. local time on Thursday, November 27 and remain open until 11 p.m. on Black Friday, November 28, giving shoppers an unprecedented 31 hours to find the perfect gift for everyone on their holiday list (store hours may vary, check local stores for details).
The first 100 people to line up at each Old Navy store, when it opens for Black Friday shopping, will receive a game card giving them a chance to win $1 million.** The “Overnight Millionaire” winner will be randomly selected on November 28 at 7 p.m. ET. The 1,000 shopping sprees will be randomly awarded via a text-to-win game, starting when stores open on Thanksgiving for Black Friday shopping until they close on Sunday, November 30.***
To see a list of store hours and additional promotions as they become available, visit www.gapinc.com/holiday.
About Old Navy Old Navy is a global apparel and accessories brand that makes current American essentials accessible to every family. Originated in 1994, the brand has now grown to one of the largest apparel retailers in North America. A division of San Francisco-based Gap Inc. (NYSE: GPS), Old Navy brings a fun, energizing shopping environment to its customers in more than 1,000 stores in the U.S., Canada, Japan, China and the Philippines. For more information, please visit www.oldnavy.com.
* Promotional prices valid from Nov. 27, 2014, through Nov. 28. 2014, in the U.S. only (including Puerto Rico) at Old Navy stores while supplies last. Some colors and items not available in all stores. Discount applies to merchandise only, not to GiftCards, clearance, packaging, applicable taxes, and shipping & handling charges. Promotional prices may exclude maternity and licensed product.
**NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C. +Puerto Rico) AND CANADA 18 YEARS AND OLDER. VOID WHERE PROHIBITED.Sweepstakes ends 11/28/14 at 7:00 p.m. ET. For Official Rules, prize description and odds disclosure, visit https://oldnavy.promo.eprize.com/millionaire/. If Canadian resident, mathematical skill-testing question must be correctly answered to win. 1 Grand Prize (approximate retail value $1,000,000 USD) available to be won.
ROCHESTER, NY, 2014-11-13— /EPR Retail News/ — For the fourth consecutive year, Wegmans Executive Chef Mark Makovec will be on hand to share culinary advice leading up to the Thanksgiving feast. During weekdays, he’s responding to user-submitted questions on a featured post from the Wegmans Fresh Stories blog at wegmans.com/turkeytalk.
From crowd-pleasing sides and desserts to the daunting task of carving the turkey, Makovec’s blog post includes helpful links to the company’s best Thanksgiving recipes, videos, and step-by-step techniques. Those resources are also available on the Wegmans app for added convenience in the kitchen and on the go.
“We’re all about helping people make great meals easy,” says Makovec. “I always recommend planning ahead to have more time to spend with family during holidays, and my aim is to offer a good head start at wegmans.com/turkeytalk.”
From our Wegmans family to yours, have a happy Thanksgiving!
Wegmans Food Markets, Inc. is an 85-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. The family-owned company, founded in 1916, is recognized as an industry leader and innovator. Wegmans has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for 17 consecutive years. In 2014, Wegmans ranked #12 on the list.
Contact Information: Jo Natale, director of media relations, 585-429-3627 –
CANTON, MA, 2014-11-13— /EPR Retail News/ — Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is showing its appreciation for military veterans this Veterans Day with more than $25,000 in financial discounts on royalties and initial franchise fees as part of a special veteran’s incentive program for U.S. veterans seeking to open a Baskin-Robbins franchise in the U.S. In October, franchisee and Army veteran Charlie Bertram, and his wife, Karen Bertram, opened a Baskin-Robbins shop in Shelbyville, Kentucky. The new store was purchased with the help of the Baskin-Robbins Veteran’s Incentive Program.
“We’re proud not only that Baskin-Robbins is our first franchise business, but also that the brand supports all military veterans through special franchising incentives and discounts,” said Charlie Bertram, owner of the Shelbyville Baskin-Robbins. “Between the passion we’ve seen in other franchisees and the fact that my wife and I have been married for 31 wonderful years – the same number as the brand’s famous flavors – it was an easy choice for us to open a Baskin-Robbins.”
Bertram is a U.S. Army veteran, who served during Desert Storm from 1987 to 1991. He was an Army Specialist (E4) when he was honorably discharged.
“Charlie Bertram and U.S. military heroes just like him should be rewarded for their service to our country,” said Bill Mitchell, President, Baskin-Robbins U.S. and Canada, and Baskin-Robbins & Dunkin’ Donuts China, Japan and Korea, who served as a Captain in the U.S. Army. “At Baskin-Robbins, we take pride in supporting military veterans, providing franchising incentives so they can make their dreams of owning their own business a reality.”
As part of the franchise incentive program, Baskin-Robbins will waive the 20-year initial franchise fee of $25,000 and offer a zero percent royalty rate for the first two years and a reduced royalty rate for years three through five for qualified, honorably discharged U.S. veterans, making it easier for them to start their own business. If a military veteran signs a multi-unit agreement, he or she will be extended a 20 percent discount on the 20-year initial franchise fee for up to four additional shops that are timely opened, as well as a 10-year payment plan.* Available through the end of the year, these special incentives are part of Baskin-Robbins’ commitment to supporting the military community.
In addition to these development incentives, on Veterans Day, Baskin-Robbins will donate 10 cents from each ice cream scoop sold in its U.S. locations to the United Service Organizations (USO), in honor of U.S. troops, military families and veterans.** Baskin-Robbins’ support is part of the USO’s “Every Moment Counts” campaign, which calls on Americans to honor and create special moments for troops and their families, who make daily sacrifices as they serve.
With a business system that combines delicious treats with a simple operating model, Baskin-Robbins continues to attract entrepreneurs in major markets throughout the U.S. For more information about the current development incentives available, Baskin-Robbins is hosting a live webinar on Wednesday, Nov. 12 at 3 p.m. EST and another webinar about opportunities to purchase stores for sale on Tuesday, Nov. 18 at 3 p.m. EST. To register, please visit http://franchisingevents.dunkinbrands.com.
In 1945, Baskin-Robbins was founded in Glendale, Calif., by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighborhood gathering place for families. Today, over 300 million people visit Baskin-Robbins each year to sample from the more than 1,200 flavor creations available in its ice cream library. Baskin-Robbins offers guests its wide range of hard scoop ice cream flavors, along with custom ice cream cakes, delicious frozen beverages, premium soft serve and take home frozen treats.
* For details, please see the Baskin-Robbins Franchise Disclosure Document.
** This donation is inclusive of all regular (4oz) and kids (2.5oz) scoops of ice cream sold as cups and cones on Tuesday, November 11th, 2014. The donation is based on regular-priced cup and cone scoop sales only, and does not include scoops that are used in other desserts (i.e. sundaes, beverages, cakes, take home, novelties, etc.).
About Baskin-Robbins Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 35thannual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,400 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,200 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.