We are proud to announce that our own brand Blanc de Blancs NV Champagne has been voted the best supermarket Champagne in the annual Which? Champagne and sparkling wine taste test.
LONDON, 2014-11-21 — /EPR Retail News/ — Tasted by a panel of experts, Sainsbury’s Blanc de Blancs was described as having ‘tantalising biscuit and brioche-like aromas’; being ‘savoury and rich with tones of ‘honey on buttered toast’; and ‘well made with a stylish balance of acidity and sweetness’.
With the highest score awarded of 80%, Sainsbury’s own brand Champagne, priced at £22.50, was awarded higher points than any other retailer, including Tesco, Waitrose and M&S, as well as expensive well-known brands such as Laurent Perrier Brut Champagne (£38), Veuve Clicquot Ponsardin Yellow Label Champagne NV (£37) and Moët & Chandon Brut Imperial Champagne (£33).
Sainsbury’s Blanc de Blancs NV was created by Sandrine Logette-Jardin, winemaker at Duval Leroy, one of the few Champagne houses to remain family owned. Sainsbury’s was the first supermarket to introduce its own brand Champagne and has a relationship with Duval-Leroy that has lasted for more than 30 years.
“We pride ourselves on the quality of our Champagne and we know our customers appreciate the superb range of own brand Champagne that is available in our stores” said Judith Batchelar, Director of Sainsbury’s Brand. “This result is testimony to the value of working closely with expert suppliers to ensure we are delivering the very best to our customers – and that’s never more important than at Christmas time. I’ll certainly be sharing a bottle or two with family and friends in celebration.”
Sainsbury’s Blanc de Blancs is not only a Which? ‘Best Buy’ bubbly, but also the best priced, making it the top choice for Christmas fizz this year.
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