Milton Keynes, UK, 2014-11-21 — /EPR Retail News/ — Homebase has unveiled a brand new campaign that brings to life the magic of transforming your home at Christmas.
The new 30 second Homebase ad, written by Leo Burnett and produced by Hogarth Worldwide, shows a family changing their uninspired dining room table and living room by revealing brand new, on-trend Christmas decorations and homewares, with everything from Christmas trees and lights, tableware and soft furnishings.
And if cute animals are the way to customers’ hearts, then Homebase has Christmas in the bag with the addition of man’s best friend to its new brand campaign. ‘Harriet the dog’ also features in her very own spin-off ad, exclusively created for social media, which depicts how even the smallest of spaces can be magically transformed.
Jo Kenrick, Homebase Marketing Director said: “Christmas is all about spending time with friends and family – and we know that people love to go all out with finishing touches at this festive time of year.
“Hosting doesn’t need to be stressful and planning is key. Make sure you not only think about turning your home into a festive grotto, but remember to tackle the little jobs, such as freshening up the spare bedroom, which will make your guests feel comfortable too.”
The TV campaign also includes re-worked music by Professor Bobo and Bosko Slim (it is the same music but with a bit of Christmas sparkle). The campaign breaks on TV tonight (Wednesday 19 November). The ‘Harriet the dog’ spin-off can be seen first on the Homebase’s YouTube page. Follow Harriet’s adventures @Harrietwoofs.
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Homebase is a leading home enhancement retailer with around 60 million transactions a year, selling around 38,000 products for the home and garden. It has 316 large, out-of-town stores throughout the UK and Republic of Ireland and a growing internet offering at www.homebase.co.uk. In the financial year to February 2014, Homebase sales were £1.5 billion and it employed some 18,000 people across the business.
Homebase is part of Home Retail Group, the UK’s leading home and general merchandise retailer.