Retailer’s donation will benefit three diaper banks in the Midwest
GRAND RAPIDS, Mich., 2014-12-11 — /EPR Retail News/ — For the second consecutive year, Meijer will donate up to $10,000 and Huggies will donate 150,000 diapers – enough to diaper up to 25,000 babies for a day – to the National Diaper Bank Network this holiday season through the Huggies Every Little Bottom program to help ensure babies throughout the Midwest have an adequate supply of diapers.
“Buying diapers can be burdensome for some of our customers, especially during the holidays,” said Lynn Hempe, group vice president of softlines for the Grand Rapids, Mich.-based retailer. “We’re pleased to support the HuggiesEvery Little Bottom program once again this season to help ease that stress so babies have the diapers they need.”
According to a study in the journal Pediatrics, one in three moms nationwide struggle with diapering their child. Women who are in need of diapers for their children reported more difficulty with stress management and depression – all which can negatively impact a child’s health and development. The Huggies Every Little Bottom program aims to raise awareness of diaper need, and has donated more than 130 million diapers to babies in need since 2010.
Meijer will donate $1 for every package of Huggies diapers sold, up to $10,000, to the National Diaper Bank Network. Huggies will donate up to 50,000 diapers to three diaper banks in the retailer’s five-state footprint, up to 150,000 diapers total:
- Mid-Michigan Diaper Bank in Lansing, Mich.
- Nestlings Diaper Bank in Holland, Mich.
- St. Bernadette Diaper Bank in Prospect, Kentucky
The program will encompass all pack sizes of Huggies diapers, and will run through Jan. 3.
“We are honored to be continuing our partnership with Meijer to support families in need and bring awareness to diaper need for the second year in a row,” said Aric Melzl, brand director for Huggies and board member of the National Diaper Bank Network. “The holidays are the perfect time to think about others and give back, so this is an easy way for Huggies to help provide diapers for babies in need.”
“Meijer is renowned for its loyalty to the families and communities it serves,” said Joanne Goldblum, National Diaper Bank Network executive director and founder. “The partnership with Huggies further elevates awareness of diaper need as a serious, yet often hidden, consequence of poverty. The dollars generated will help keep more babies clean, dry and healthy.”
About Meijer
Meijer is a Grand Rapids, Mich.-based retailer that operates 213 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronic offerings. Additional information on Meijer can be found at www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan atwww.facebook.com/meijer.
About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world’s population trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company’s 142-year history of innovation, visit www.kimberly-clark.com or follow us on Facebookand Twitter.
About the National Diaper Bank Network
The National Diaper Bank Network (NDBN) is a nationwide nonprofit dedicated to ensuring that every child in the U.S. has enough diapers to be clean, dry & healthy. Founded in 2011, the network raises awareness of diaper need, and supports the development and expansion of diaper banks in communities throughout the country. More information on NDBN and diaper need is available at www.nationaldiaperbanknetwork.org, and on Facebook and Twitter.
Contact: Christina Fecher, 616-735-7968, christina.fecher@meijer.com
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