Macmillan Cancer Support announces new partnership with Home Retail Group to raise £3M by March 2017 through fundraising activities and events

Partnership aims to raise £3million for people affected by cancer over two years

Milton Keynes, UK, 2015-3-28 — /EPR Retail News/ — Macmillan Cancer Support has today announced a brand new partnership with the UK’s leading home and general merchandise retailer, Home Retail Group, owner of Argos, Homebase and Habitat. The partnership will engage Home Retail Group colleagues and customers across the UK through a range of fundraising activities and events aiming to raise a total of £3million for Macmillan by March 2017.

Macmillan was selected by Home Retail Group colleagues to be their new UK charity partner following a staff vote, with the money raised in the first year of partnership funding vital hours of Macmillan nursing care. The partnership has launched today [Friday 27 March] with a ‘Go Mad Go Green’ fundraising day in offices and branches of Argos, Homebase and Habitat across the country.

Further plans include support of Macmillan’s national fundraising events Night In and World’s Biggest Coffee Morning, as well as bespoke fundraising activity linked to key trading periods for the business such as the Argos Catalogue Launch. Homebase will also involve Macmillan in the launch of the RHS Chelsea Flower Show garden in May this year as part of the partnership.

Lynda Thomas, Chief Executive of Macmillan Cancer Support says: “We are all absolutely delighted to be launching a new partnership with Home Retail Group today. Our year one fundraising target of £1.5million could pay for over 55,500 Macmillan nursing hours, enabling us to provide a phenomenal amount of dedicated and specialised cancer care. The opportunity presented by our new partnership with Home Retail Group to raise £3million to help the 2.5million people living with cancer in the UK today is one I know will make a great deal of difference to Macmillan’s ambition which is to ensure that no one has to face cancer alone.”

Amy Whidburn, Head of Corporate Responsibility at Home Retail Group says: “I’m thrilled that Home Retail Group colleagues have voted Macmillan Cancer Support as our charity of choice over the next two years. Cancer affects so many people so we are determined to raise a substantial amount of money to fund Macmillan nursing hours and to make a real difference to Macmillan’s ambition to ensure that no one has to face cancer alone. I look forward to getting involved and supporting the business and our 47,000 colleagues over the next two years to help us reach our ambitious target for Macmillan.”

To complement the ambitious fundraising programme, Macmillan will also utilise Home Retail Group internal and customer facing communications channels, with a particular focus on the growing number of Argos digital stores, to share vital cancer awareness messages and to signpost those in Argos, Homebase or Habitat stores to Macmillan support services.

Colleagues and stores in the Republic of Ireland will raise funds for the Irish Cancer Society.


For more information please contact:

Melissa Shelley, PR Officer at Macmillan Cancer Support on: 0207 091 2319 /

Judith Ineson at Home Retail Group on 0845 120 4365/

Notes to editors

About Macmillan Cancer Support

When you have cancer, you don’t just worry about what will happen to your body, you worry about what will happen to your life. Whether it’s concerns about who you can talk to, planning for the extra costs or what to do about work, at Macmillan we understand how a cancer diagnosis can take over everything.

That’s why we’re here. We provide support that helps people take back control of their lives. But right now, we can’t reach everyone who needs us. We need your help to make sure that people affected by cancer get the support they need to face the toughest fight of their life. No one should face cancer alone, and with your support no one will.

To get involved, call 0300 1000 200 today. And please remember, we’re here for you too. If you’d like support, information or just to chat, call us free on 0808 808 00 00 (Monday to Friday, 9am–8pm) or visit

About Home Retail Group

Home Retail Group is the UK’s leading home and general merchandise retailer with sales of around £5.7 billion in the financial year to February 2014. We sell products under three distinct and complementary retail brands – Argos, Homebase and Habitat. The Group employs some 47,000 people across the business. For more information visit

About the Macmillan Cancer Support & Home Retail Group partnership

Cancer is often the toughest fight many people will face. Home Retail Group and Macmillan Cancer Support are working together to improve access to vital Macmillan nursing hours for everyone affected by cancer, to help ensure that no one faces cancer alone.

The partnership will engage Home Retail Group colleagues and customers across the UK through a range of fundraising activities and events aiming to raise a total of £3million for Macmillan by March 2017.

Through this partnership, Home Retail Group colleagues and customers will enable Macmillan to deliver the best quality and experience of cancer care, from the point of diagnosis.


Macmillan Cancer Support announces new partnership with Home Retail Group to raise £3M by March 2017 through fundraising activities and events

Macmillan Cancer Support announces new partnership with Home Retail Group to raise £3M by March 2017 through fundraising activities and events

CHI&Partners unveils ”Ballooniverse” – the fifth TV spot in the GET SET GO ARGOS campaign

New ‘Ballooniverse’ campaign spotlights home brands & products available from Argos

Milton Keynes, UK, 2015-3-28 — /EPR Retail News/ — CHI&Partners will today (27th March 2015) unveil ‘Ballooniverse’ – the fifth TV spot in the GET SET GO ARGOS campaign, which launched in October 2014.

Set in the white ‘third space’ which provides the backdrop for all the GET SET GO ads, ‘Ballooniverse’ heroes key products from Argos’ modern and stylish homewares and furniture range, in a powerfully energetic 30 seconds bursting with life and colour.

The ad shows a huge white warehouse filled with white balloons of varying sizes. The camera tracks the balloons as they burst one by one in a sequence of mesmerising choreography to reveal brightly coloured, stylish Argos Home products from top brands such as Habitat and Heart of House – in time to the upbeat electronic track ‘Tiger Toy’ by Electrocute.

The colourful products are juxtaposed with the white space and configured in abstract installations, in the style of previous adverts – underlining the retailer’s transformation strategy to become a digital retail leader and build interest and appeal amongst a broad demographic of online and in-store shoppers.

‘Ballooniverse’ will target people looking to update their home with a few key stylish pieces, or seeking inspiration for a spring refresh – aiming to surprise viewers with the most modern, stylish home and garden products Argos has to offer.

The campaign, which will span TV, online and social, is part of the Argos Home Event – promoting a UK-wide sale on homewares, furniture and lighting.  An accompanying Twitter competition from AllTogetherNow and tech company Visual Voice gives players the opportunity to win Argos vouchers and daily grand prizes from the range displayed in the ad, encouraging them to discover the rest of the range online.

Jim Bolton, Deputy Executive Creative Director at CHI&Partners, said: “‘Ballooniverse’ is just as thrilling and mesmerising to watch as the rest of the GET SET GO ARGOS campaign, and has been just as much fun to work on. It’s bursting with energy, excitement and colour, boldly showcasing what the new Argos has to offer.”

Carl Nield, Head of Brand Marketing at Argos said: “‘Ballooniverse’ is the very latest phase of our highly popular GET SET GO ARGOS campaign, and continues to show us in a fresh, new light.  We’re confident this campaign will prompt valued customers to shop with us more often across our wide-ranging, stylish and great value homewares and furniture offer.”


For further information, please contact:

Rose Wilkinson, The&Partnership


Brand: Argos
Client: Carl Nield, Head of Brand Marketing
Agency: CHI&Partners
CEO: Sarah Golding
ECD: Jon Burley
CD: Jim Bolton
Creatives: Colin Smith, Angus Vine
Planners: Sarah Clark, Josh Roth
Producer: Emma Hovell
Business Director: Gary Simmons
Account Director: Charmaine Murray
Production Company: Partizan
Director: Chris Cairns
Director of Photography: Ben Todd
Post Production: The Moving Picture Company
Post Production Producer: Jamie Loudon
VFX supervisors: Jonathan Box
Audio: String & Tins
Music Company: Platinum Rye
Artist: Electrocute
Track: Tiger Toy
Media Agency: Mindshare
Media Planners: Laura Flewitt, Mark Baschonga
Social Content Agency: AllTogetherNow
Tech Company: Visual Voice

About Argos
Argos is a leading UK digital retailer, offering around 50,000 products through, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 756 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

CHI&Partners is a UK-based advertising agency. Founded in 2001, the agency was listed last year in the Sunday Times’ Top Track 250 and International Track 200 as the UK’s fastest-growing advertising agency both within the UK and internationally. CHI&Partners has offices spanning New York, Canada and Asia as well as Europe – working with large domestic and international clients including Argos, British Gas, Britvic, Carphone Warehouse, Diageo, GSK, Lexus, Royal Bank of Scotland, Samsung, TalkTalk and Travelodge. CHI&Partners is a partner in The&Partnership.

The&Partnership is an independent agency holding company where the majority owners are the founders and partners of the individual businesses, sharing one bottom line. The&Partnership comprises ten different communication businesses across four continents, with over 1,500 people, spanning ten disciplines from advertising to design, CRM, media, data, analytics, PR and social – with digital at the core of all its businesses. The&Partnership is backed by WPP, the world’s largest communications agency network, which is both a partner and a significant minority shareholder.

Kesko opens a new K-ruoka store in St. Petersburg, Russia

HELSINKI, Finland, 2015-3-28 — /EPR Retail News/ — Kesko today (26.03.2015) opened a new K-ruoka store in St. Petersburg. The store is located in a property owned by Kesko at Shuvalovsky Prospekt 45.

The K-ruoka store is the chain’s sixth store. It is located in the fast growing northern part of the city, in the former K-rauta building, which became vacant when K-rauta moved to larger premises at Parashutanya Ulitsa 60.

According to Kari Heiskanen, Kesko Food’s Country Director for Russia, the K-ruoka stores in St. Petersburg have been excellently received.

– Customers have appreciated the concept that focuses on freshness, high quality and Finnish products. Based on the good experiences, Kesko will continue to make capital expenditures in Russia and carefully consider every new capital expenditure. The next two K-ruoka stores that are being built will open in May and June.

Further information is available from Kesko Food’s Country Director for Russia, Kari Heiskanen, tel. +7 812 331 7723.

Kesko ( is a highly valued listed trading sector company. It manages retail store chains that are valued by customers and efficiently produces services for retail store chains’ purchasing, logistics, network development and data management. Kesko operates in the grocery trade, the home improvement and speciality goods trade and the car and machine trade. Its division parent companies and chains act in close cooperation with retailer entrepreneurs and other partners. Kesko has about 2,000 stores engaged in chain operations in Finland, Sweden, Norway, Estonia, Latvia, Lithuania, Russia and Belarus. Kesko and K-retailers form the K-Group, whose retail sales totalled around €11.3 billion (VAT 0%) in 2014. The K-Group employs around 45,000 people.

Besides Finland, Kesko seeks growth particularly in the Russian market. In addition to six K-ruoka stores, Kesko has 13 K-rauta stores and 19 Intersport stores in Russia. In addition, Konekesko exports Yamarin boats to Russia.