Restaurant review resource The Infatuation teamed up with Whole Foods Market to host its first-ever social media-sourced bake sale in New York City on April 11th

Amateur bakers compete April 11th for the opportunity to make their bakery dreams a reality

New York, NY, 2015-3-30 — /EPR Retail News/ — The Infatuation, the popular restaurant review resource and creators of the #EEEEEATS hashtag, has teamed up with Whole Foods Market to host its first-ever social media-sourced bake sale in New York City on April 11th. The Infatuation Bake Sale has called on amateur bakers and avid social media followers via Instagram, Twitter, Facebook and email, to submit photos of their homemade creations for a chance to be chosen to showcase their goods to the more than 500 dessert and pastry obsessed attendees.

Tickets are available for purchase beginning today.

Through the Bake Sale, The Infatuation and Whole Foods Market are attempting to create an opportunity for aspiring bakers to take the chance at turning their dreams into reality. One lucky winner of the approximately 25 featured amateur bakers, who were chosen out of more than 1,500 social media and email entries using #InfatuationBakeSale, will vie for the chance to meet with Whole Foods Market about what it takes to bring a product to market with Whole Foods Market’s Local Forager, Elly Truesdell—who is responsible for bringing in local producers into stores. In addition, the winner will also win a baking class in the professional kitchens of the International Culinary Center, and a host of additional prizes from event sponsors KitchenAid, OXO, King Arthur Flour, Greyston Bakery, SoulCycle, and Everlane. All participating bakers will have a chance to be featured in The Infatuation Bake Book, a digital cookbook to be released following the event.

“We’ve had the Bake Sale idea for over two years now. It was all about finding the right partner to help bring it to life;” explains Infatuation Co-Founder Chris Stang. “For obvious reasons, Whole Foods Market was our dream partner for this thing,” adds Infatuation Co-Founder Andrew Steinthal. “Needless to say, we were psyched Whole Foods liked the idea and wanted to get involved. Hopefully it turns into something we collaborate on together annually.”

In keeping with true “bake sale” tradition, a portion of the proceeds from ticket sales will benefit Cookies for Kids’ Cancer, a national non-profit committed to raising funds for research to develop new, improved and less toxic treatments for pediatric cancer, the #1 disease killer of children in the U.S. The organization inspires individuals, businesses, and organizations to raise funds by hosting grassroots bake sales and other fundraising events.

“We’re thrilled at the opportunity to partner with The Infatuation and help provide a stage for the amateur bakers who proudly share with us their passion for food everyday through our social media channels,” said Michael Sinatra, Public Relations Manager for Whole Foods Market’s Northeast Region.  “Whole Foods Market is always seeking opportunities to identify new, up-and-coming local food businesses. What better way to do that than encourage our shoppers and The Infatuation’s community to take a chance to do what they’ve always dreamed of, all while experiencing the fun, passion and determination of the incredible local bakeries we currently feature in our stores.”

While a panel of judges will ultimately determine the event’s winner, attendees will enjoy the creations of bake sale finalists and have their say in the “People’s Choice Award,” while sipping on cocktails and beverages from Deep Eddy Vodka, Brooklyn Brewery, Captain Lawrence Brewing Company, Balance Water, and Organic Valley. In addition, Allegro Coffee, Whole Foods Market’s exclusive and celebrated coffee bar partner, will be on-hand pouring sustainably sourced coffee and tea varieties from around the world.

To learn more about the Bake Sale, visit The Infatuation or Whole Foods Market on Facebook, Twitter, and Instagram.

Whole Foods Market acquires and plans to improve the empty lot just north of the Whole Foods Market Sauganash location in Chicago

Whole Foods Market purchases and paves empty lot near Sauganash store

Chicago, IL, 2015-3-30 — /EPR Retail News/ — Whole Foods Market announced today that it has purchased and plans to improve the empty lot just north of the Whole Foods Market Sauganash location at 6020 N. Cicero Avenue in Chicago. This newly paved lot will allow Whole Foods Market to better serve its customers and the greater Sauganash community.

“While we’re excited about being able to offer more convenient parking for our customers from the Sauganash community, what we’re most excited about are all of the other uses for this space,” said Lisa Staiger, Store Team Leader, Whole Foods Market Sauganash. “We’re discussing a lot of community focused ideas including hosting family movie nights, local vendor fairs, and outdoor barbeques.  This will help us celebrate the people that make Sauganash so amazing and support the incredible food artisans from our neighborhood and beyond.”

Whole Foods Market expects enhanced benefits to the greater Sauganash community in this newly paved lot. Landscaping is planned for the space keeping in character with the surrounding neighborhood. Whole Foods Market expects to be able to offer the space for community-based activities including outdoor local vendor fairs and other events intended to bring members of the neighborhood together.

The new parking lot will improve traffic flow at the entrance of the store along with improved ingress and egress from Cicero Avenue. Whole Foods Market customers will enjoy faster access to the store for their weekly grocery shopping or the last minute trip for a forgotten item. The enhanced LED lighting will add to increased visibility and security at the site.

The paving is expected to be complete by fall of 2015.


Whole Foods Market acquires and plans to improve the empty lot just north of the Whole Foods Market Sauganash location in Chicago

Whole Foods Market acquires and plans to improve the empty lot just north of the Whole Foods Market Sauganash location in Chicago

Meijer LPGA Classic presented by Kraft opens volunteer registration earlier to attract even more volunteers for this year’s tournament

GRAND RAPIDS, Mich., 2015-3-30 — /EPR Retail News/ — After a successful inaugural tournament that boasted more than 700 volunteers, the Meijer LPGA Classic presented by Kraft opened volunteer registration one month earlier than last year in hopes of attracting even more volunteers for this year’s tournament.

The retailer also worked with its tournament sponsors to increase last year’s $1.5 million purse to $2 million.

“We are dedicated to making the Meijer LPGA Classic presented by Kraft a notable stop on the LPGA tour,” Meijer President J.K. Symancyk said. “The community really embraced the tournament last year, and we look forward to partnering with the LPGA to make every aspect even better.”

The Meijer LPGA Classic presented by Kraft will host a full field of 144 players playing 72 holes of stroke play over four days of competition July 20-26 at Blythefield Country Club. With Grand Rapids, Mich.-based Meijer as title sponsor, the driving mission of the tournament is focused on feeding the hungry and improving the quality of life within the region. The tournament will coincide with the retailer’s Simply Give program, which has generated nearly $14 million for food pantries in the communities it serves.

“Hosting the top women golfers in the world would not be possible without the help of the hundreds of volunteers needed to make every aspect of the tournament run seamlessly,” said Lesley Baker, tournament director of the Meijer LPGA Classic presented by Kraft. “We were overwhelmed by the positive support we received from the community last year, and this year we need even more.”

The event will need an estimated 800 volunteers, ranging in responsibilities from marshals and standard bearers to transportation and assisting the media. Volunteers can indicate their first, second and third choices, and will be assigned to a committee on a first-come, first-served basis.

The volunteer fee is $55 and includes two official tournament golf shirts, one tournament hat, a volunteer badge valid for weeklong tournament access and parking, four weekly grounds tickets for guests of the volunteer’s choice, an invitation to the annual volunteer appreciation party, and meals and beverages during assigned shifts.

For volunteer registration, please visit to register.

To view a video recapping the inaugural Meijer LPGA Classic presented by Kraft, please visit

About Meijer Simply Give
Meijer is a family-owned retailer based in Grand Rapids, Mich. with a fundamental philosophy aimed at strengthening the communities it serves. Meijer operates 213 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky, and proudly donates more than 6 percent of its net profit each year to charities throughout the Midwest. With hunger as a corporate philanthropic focus, Meijer partners with hundreds of food banks and pantries through its Simply Give and food rescue programs. Meijer also supports education, disaster relief, and health and wellness initiatives. For additional information on Meijer philanthropy, please visit Follow Meijer on Twitter and or become a fan at

About Blythefield Country Club
Located just north of Grand Rapids, Blythefield has been providing families the best golf and social experience in West Michigan since 1928. With the Rogue River flowing through, Blythefield boasts one of the most beautiful championship layouts in Michigan. Previously, Blythefield has hosted the 1953 Western Amateur, the 1961 Western Open, won by Arnold Palmer, and the 2005 Western Junior won by Rickie Fowler. In 2014, Blythefield hosted the inaugural Meijer LPGA Classic presented by Kraft. Learn more about Blythefield Country Club at

About the LPGA (Ladies Professional Golf Association)
The LPGA is the world’s leading professional golf organization for women. Founded in 1950, the association celebrates a diverse and storied membership with more than 2,300 members representing more than 30 different countries. With a Vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while dedicated LPGA Teaching and Club Professionals (T&CP) directly impact the game through teaching, coaching and management. The Symetra Tour consistently produces a pipeline of talent ready for the world stage. The LPGA is headquartered in Daytona Beach, Florida. Follow the LPGA on its television home, Golf Channel, and on the web via:,,, and

About Octagon Global Events
Octagon Global Events is a division of Octagon, the world’s largest sports and entertainment representation and marketing agency. Octagon Global Events focuses on premium event/property management, providing strategic corporate solutions. The division currently manages two Champions Tour events, two LPGA Tour events and the Toyota Texas Bass Classic. For more information, visit

Contact: Lesley Baker,, 616-426-6225 or Christina Fecher,, 616-735-7968


Meijer LPGA Classic presented by Kraft opens volunteer registration earlier to attract even more volunteers for this year’s tournament

Meijer LPGA Classic presented by Kraft opens volunteer registration earlier to attract even more volunteers for this year’s tournament

Ahold share buyback update: Ahold repurchased 728,000 Ahold common shares in the period from March 23, 2015 up to and including March 27, 2015

Zaandam, the Netherlands, 2015-3-30 — /EPR Retail News/ — Ahold has repurchased 728,000 Ahold common shares in the period from March 23, 2015 up to and including March 27, 2015.

The shares were repurchased at an average price of € 18.0444 per share for a total consideration of € 13.14 million. These repurchases were made as part of the € 500 million share buyback program announced on February 26, 2015.

The total number of shares repurchased under this program to date is 1,875,944 common shares for a total consideration of € 33.91 million.

During the share buyback program, Ahold publishes a press release every Monday with a weekly update. Click here to view all the relevant information of these these weekly updates. Separate weekly press releases are available upon request. Please send an email to if you would like to receive one or more of these weekly releases.


British Land’s wholly owned subsidiary Broadgate Estates will move its headquarters to 2 Kingdom Street, Paddington Central in July 2015

LONDON, 2015-3-30 — /EPR Retail News/ — British Land announces that Broadgate Estates, its wholly owned subsidiary, will move its headquarters to 2 Kingdom Street, Paddington Central in July 2015. Broadgate Estates will occupy 26,150 sq ft on the second floor.

Broadgate Estates is one of the UK’s leading property management companies.  It is active across retail, offices and residential and its client portfolio includes some of the most prestigious properties in the UK.

Broadgate Estates manages British Land’s office portfolio, including the 30 acre Broadgate Campus in the City of London.  It has a broad client base and manages the More London and Kings Cross developments in London, amongst others. It has developed retail expertise within these larger, mixed use schemes and in addition provides property management services at Liverpool ONE, a major UK retail destination covering over 42 acres.  Building on this experience, Broadgate Estates has recently assumed the property management of Drake Circus, British Land’s 425,000 sq ft shopping centre in Plymouth. On the residential side, Broadgate Estates provides a range of residential management services to clients including East Village, the former Olympic Athletes Village.

Steve Whyman, CEO of Broadgate Estates, said: “The relocation of Broadgate Estates’ headquarters to a larger space at Paddington Central reflects the very strong growth of our company’s business. British Land has ambitious plans for Paddington Central, and we are pleased to be joining the campus at this stage of its development.”

Investor Relations
Sally Jones, British Land 020 7467 2942
Pip Wood, British Land 020 7467 2838
Jackie Whitaker, British Land 020 7467 3449
Gordon Simpson, Finsbury Group 020 7251 3801

Notes to Editors

About British Land
We are one of Europe’s largest publicly listed real estate companies. We own, manage, develop and finance a portfolio of high quality commercial property, focused on retail locations around the UK and London Offices & Residential. We have total assets in the UK, owned or managed of £19.0 billion (British Land share of which is £12.8 billion), as valued at 30 September 2014. Our properties are home to over 1,000 different organisations and receive over 340 million visits each year. Our objective is to deliver long-term and sustainable total returns to our shareholders and we do this by focusing on Places People Prefer. People have a choice where they work, shop and live and we aim to create outstanding places which make a positive difference to people’s everyday lives. Our customer orientation enables us to develop a deep understanding of the people who use our places. We employ a lean team of experts, who have the skills to translate this understanding into creating the right places, and we have an efficient capital structure which is able to effectively finance these places.

UK Retail assets account for 54% of our portfolio. As the UK’s largest listed owner and manager of retail space, our portfolio is well matched to the different ways people shop today, from major regional shopping centres to single occupier locations. We are focused on being the destination of choice for retailers and their customers by being the best provider of spaces and services. Comprising around 25 million sq ft of retail space across retail parks, superstores, shopping centres, department stores and leisure assets, the retail portfolio is modern, flexible and adaptable to a wide range of formats.

Our Office and Residential portfolio, which accounts for 46% of our portfolio is focused on London. We have an attractive mix of high quality buildings in well managed environments and a pipeline of development projects which will add significantly to our portfolio. Increasingly, our offices are in mixed-use environments which include retail and residential elements. Our 7.9 million sq ft of high quality office space includes Regent’s Place and Paddington Central in the West End and Broadgate, the premier city office campus (50% share).

Our size and substance demands a responsible approach to business. We believe leadership on issues such as sustainability helps drive our performance and is core to the delivery of our overall objective of driving shareholder value and creating Places People Prefer.

Further details can be found on the British Land website at


British Land's wholly owned subsidiary Broadgate Estates will move its headquarters to 2 Kingdom Street, Paddington Central in July 2015

British Land’s wholly owned subsidiary Broadgate Estates will move its headquarters to 2 Kingdom Street, Paddington Central in July 2015

ALDI completed its purchase of 66 real estate assets from the Delhaize Group

ALDI Grows Footprint in Pennsylvania and Southern New Jersey with plans to open ALDI stores at 30 former Bottom Dollar Food Locations

Batavia, Ill., 2015-3-30 — /EPR Retail News/ — ALDI, the nation’s low price grocery leader*, today announced it has completed its purchase of 66 real estate assets from the Delhaize Group. The transaction includes the land, buildings and leasehold improvements associated with Delhaize’s recently retired Bottom Dollar Food operation.

“ALDI has been offering fresh, affordable groceries in Pennsylvania and Southern New Jersey communities for 20 years. With the completion of this real estate transaction, we are able to ramp up our expansion plans in the region to meet the growing demand for the ALDI difference: highquality groceries at everyday low prices in an easy-to-shop store,” said Jason Hart, CEO, ALDI. “While we are excited to pursue opening ALDI stores at 30 of these locations, we will continue working with those communities where we will not be using the sites to ensure a smooth transition.”

In December 2013, ALDI embarked on an accelerated growth plan to open 650 new stores by the end of 2018, with the goal of operating nearly 2,000 stores across the country. ALDI also is planning to invest more than $3 billion to pay for land, facilities and equipment. When the expansion is complete, ALDI will have stores coast-to-coast and anticipates serving more than 45 million customers per month. The expansion is expected to create more than 10,000 new jobs at ALDI stores, warehouses and division offices.

“At ALDI, we are committed to being an employer of choice as we know the significant contributions that our people add to the business by providing excellent service day after day,” said Hart. “To attract and retain the best talent, we are proud to offer our employees generous compensation that is higher than those of other grocery retailers in the market. In addition, associates working at least 25 hours per week receive full health benefits, and all ALDI employees are invited to participate in our 401(k) program.”

Growth is accelerating at ALDI due to the appeal of its unique business model that lets smart shoppers save up to 50 percent** on more than 1,300 of the most commonly purchased grocery items, including more than 70 varieties of fresh fruits and vegetables, including organic produce. In fact, ALDI has been recognized as the nation’s low-price grocery leader for four consecutive years, as well as one of the top three favorite grocery store chains in America, according to consumer surveys* conducted by Market Force Information, Inc., the world’s leading customer intelligence solutions company.

“Not only are we growing our geographic footprint, but we’re expanding our product offerings as well. We continue to increase our healthy food and on-trend options, including fresh produce, USDA choice meats, dairy products and baked goods, along with our new SimplyNature line that includes several organic items, and our liveGfree line of gluten-free products,” added Hart. “With everything ALDI has to offer, it’s no surprise to us that more and more people are discovering that they don’t have to sacrifice quality and taste to save money by shopping at ALDI.”

ALDI generates savings for its customers through a low-overhead approach that focuses on offering high quality, premium products and includes cost-saving measures such as:

  • Volume purchasing: By concentrating its full buying power on 1,300 of the most commonly purchased grocery items in the most common size, ALDI secures sizable discounts.
  • Exclusive brand products: More than 90 percent of products at ALDI are their own exclusive brands rather than national brands.
    • In the ALDI Test Kitchen, ALDI ensures that its products meet or exceed the quality and taste of national name brands.
    • All ALDI food products are backed by the Double Guarantee. If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product AND refund the purchase price.
  • Special Buys: Each week, ALDI offers 20-30 food and non-food products at a great value that include everything from small kitchen appliances and seasonal items to outdoor furniture and gardening tools.
  • No hidden costs: ALDI has a streamlined approach that avoids non-essential services such as banking, pharmacies, check cashing and bagging clerks. Those savings result in lower prices for consumers.

A list of the company’s intentions for each of the 66 real estate locations follows.

About ALDI Inc.
A leader in the grocery retailing industry, ALDI operates nearly 1,400 US stores in 32 states, primarily from Kansas to the East Coast. More than 30 million customers each month save up to 50 percent** on their grocery bills, benefiting from the ALDI simple and streamlined approach to retailing. ALDI sells more than 1,300 of the most frequently purchased grocery and household items, primarily under its exclusive brands, which must meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. ALDI was named the 2014 Retailer of the Year by Store Brands Magazine for its strong commitment to value and innovation-focused private brand product development. For more information about ALDI, visit



*According to a survey of more than 6,000 consumers conducted in March 2014 by Market Force Information. **Based upon a price comparison of comparable products sold at leading national retail grocery stores.

Contacts: Julie Ketay
(312) 988-2294

Kathleen Gilgunn
(312) 988-2038

Carrefour Belgium to provide its customers with a facility for scanning items in their homes so they can then order them online

BELGIUM, 2015-3-30 — /EPR Retail News/ — Carrefour Belgium will soon provide its customers with a facility for scanning items in their homes so they can then order them online. The device will also recognize products marketed by competitors, and scanning them will generate spontaneous suggestions from Carrefour.

Customers will use the device to scan their products and then add them to their virtual shopping lists. For example, they will be able to scan an empty biscuit packet and add a new one to the list. The device will feature a database of 1.3 million barcodes and will also recognize competitor products. The scanner will also be voice-enabled.

Customers will then be able to check their online orders, make any changes to them and then pick up their shopping from one of the collection points. Carrefour Belgium is shaking things up and is using new technologies to steal a march over its competitors!


Tesco to pay 30.93ppl to its British dairy farmers for milk from 1 May

Cheshunt, England, 2015-3-30 — /EPR Retail News/ — Tesco has today confirmed the new price it will pay its British dairy farmers for milk. Following the regular 6-monthly review of production costs, the new price Tesco will pay for milk from 1 May, will be 30.93ppl*.

Set up in 2007, the TSDG comprises around 600 farmers who supply Tesco directly with own-brand fresh and filtered milk products and share Tesco’s aim to deliver the best quality milk possible for customers. The TSDG pricing mechanism ensures that Tesco pays a price for the milk that is buys that reflects the cost of production to dairy farmers, helping them to invest and plan for the future.

The new price has been set using the independent consultancy-Promar- to make sure that price paid by Tesco reflects average cost of production of the TSDG group. That price is agreed in collaboration with farmers, then set for six months and is completely independent from the retail price for milk.  Customers can be assured that every pint of own-brand milk they buy from Tesco supports a TSDG farmer, helping to deliver a sustainable future for the British dairy industry.

Tom Hind, Tesco’s Director of Agriculture said:

‘The TSDG remains a cornerstone of our plans to build ever stronger relationships with our producers. Over the past eight years we have worked in partnership with our dairy farmers to provide the best quality milk possible for our customers, whilst still paying a fair price for the milk we buy.

‘Through TSDG and our pioneering Dairy Centre of Excellence with Liverpool University, Tesco has invested £200 million into British dairy farming. By agreeing a clear price for a period of six months, we are able to offer our farmers valuable security in a volatile market.’

James Stephen, Aberdeenshire TSDG dairy farmer and Committee Chairman said:

‘The pricing structure of the TSDG goes some way to providing stability and peace of mind, which is often lacking in an increasingly volatile industry. Set for six months, all farmers in the group have real certainty over the milk price they’ll receive, which is of huge benefit when budgeting and planning for the future.’

The new price covers all Tesco own-brand fresh & filtered milk (1, 2, 4, 6 pint and 1 and 2 litre – excluding organic milk); single, double & extra thick double cream (150, 300, 600 ml) products and mature & extra mature cheddar.

Notes to editors

  • The new price is following an independent cost tracker review by agriculture research consultancy Promar. Tesco pays a price for milk that reflects the cost of production, calculated from costs submitted to Promar.
  • The new price, which is 1.08ppl lower than the previous 6 months’ price, takes into consideration a reduction in the cost of feed and rising milk volumes
  • *The price includes 0.5ppl for sharing cost data with Promar International

Key TSDG facts:

  • Investment – £200m invested directly into British dairy farming
  • Investing in the Future- Over 1000 children have visited the Tesco Dairy Centre of Excellence to improve their knowledge and understanding of Dairy production
  • Animal Welfare- Our dairy farmers must adhere to the nationally recognised Red Tractor assurance scheme, as well as additional Tesco welfare standards, which are used to drive continuous improvement of cow health and welfare.
  • Proud to be members of the TSDG-96% of our farmers believe that they have benefitted from being a member of the TSDG.
  • Building for the Next Generation -55% of TSDG Members are planning to expand their business within the next five Years
  • Productivity- The average Tesco dairy farmer has grown milk output by 26% since 2007
  • Growing Confidence -92% of TSDG farmers are expecting their plans for milk production to increase or stay the same over the next five years.

Starbucks marks 20 years since Frappuccino was introduced

SEATTLE, 2015-3-30 — /EPR Retail News/ — It’s hard to imagine summer at Starbucks without thinking of a cold Starbucks Frappuccino® blended beverage and the green straw. Take a trip back two decades to the birth of the iconic summer beverage.

In 1993, Starbucks had just a handful of stores in Los Angeles and fewer than 300 across the U.S. and Canada, mostly in concentrated in northern cities. Dina Campion, a 20-year partner (employee) who is now part of Starbucks Digital team, managed the district of Southern California’s 10 stores.

“It was the summer of 1993, and Los Angeles is very hot in the summer,” Campion said. “We noticed there were some smaller coffee shops that did some sort of blended coffee beverage. A couple of store managers and I felt there was a huge opportunity for Starbucks.”

Campion contacted one of her former California store managers, Dan Moore, who had recently moved up to Seattle to work on the operations team at Starbucks headquarters. They got the go-ahead to make their case with a test at a single store in Los Angeles’ San Fernando Valley, and Moore got a blender shipped down to the Sherman Oaks store.

“A group of us from Seattle went down to California, and we quickly realized it was something we needed to pursue,” Moore said.  Later, the test moved to the busy store near the Third Street Promenade in Santa Monica, where they could get quick feedback from an ever-changing mix of customers.

“The Santa Monica manager and her assistant really started getting into it,” Campion said. “Concurrently, Seattle got involved and put some R&D skills behind it.”

By the summer of 1994, Campion’s entire district was serving blended coffee beverages to enthusiastic customers looking for refreshment. Meanwhile Starbucks acquired The Coffee Connection in Boston, along with one of their products called “frappuccino,” a cold, slushy drink made using a soft-serve machine. Starbucks applied the name to its new blended beverage.

Starbucks decided to quickly ramp up a company-wide launch for the following summer. Moore, who now leads marketing and category for Starbucks licensed stores, was on the team tasked with rolling out the blended beverage to the company’s stores.

“We had less than five months to execute our first major new product launch,” Moore said. “I remember sitting on the floor over the weekends with store design and blueprints for all of our more than 500 stores, mapping out blended stations for each one. Then I flew out to all 23 markets and did training in every city.”

The Birth of an Icon
In the summer of 1995, Starbucks brought Frappuccino across all of its stores in the United States and Canada. The only two flavors were Coffee and Mocha, made from ice double-strength brewed Italian Roast coffee brewed in stores. There was not even whipped cream.

“The first week of launch we were tracking sales, and it was something like 200,000 drinks the first week – when we were hoping for 100,000,” Moore said. “The next week it was 400,000 and the next it was 800,000. We had figured it would do well in Southern California – but it sold just as well in Chicago, Vancouver B.C. and Boston. It was huge.”

Frappuccino changed the trajectory of the company by bringing in new customers who were not normally coffee drinkers, and filling its stores in afternoons and during warm weather when coffee business was typically slow. Frappuccino accounted for 11 percent of its summer sales, and helped push Starbucks stock to an all-time high.

“When you think about it, 20 years ago, the business, Starbucks hadn’t launched into a whole host of warm weather markets. We were reliant on the holiday season,” Campion said. “With Frappuccino, we were able to level out the dips in store traffic in the summer.”

Evolution of Frappuccino
After the resounding success of Frappuccino blended beverages, Starbucks chairman and chief executive officer Howard Schultz suggested the idea of a bottled Frappuccino in a meeting with Pepsi executives. By summer of 1996, Starbucks® bottled Frappuccino® chilled coffee drinks were arriving in grocery stores.

“We were so confident of our product that we didn’t even test-market it,” said Schultz in his book, Pour Your Heart Into It. “Pepsi ramped up production as quickly as possible, but even then we could supply only West Coast supermarkets for the summer of 1996. We couldn’t make it fast enough.”

Starbucks continued to innovate with new flavors to meet growing demand. In 1999, Starbucks introduced Caramel Frappuccino® blended beverage with whipped cream and caramel drizzle – served with a green straw and domed lid for the first time.

“At the time, domed lids were radical thinking, so was the idea of adding whipped cream,” Campion said. “But for our customers it represented a momentary break – an escape in their day.”

In 2002, Starbucks launched its first Frappuccino blended beverage without coffee or tea, called Frappuccino® Blended Crème beverage, followed by Frappuccino® Light blended beverage in 2004. By 2008, Frappuccino had a digital presence with its own website, and later joined social media on Facebook, Twitter and Instagram. In 2010, Starbucks launched the However-You-Want-It Frappuccino blended beverage to allow customers to customize their options for milk or soy, coffee type, syrups and toppings.

Celebrating 20 Years
Today, Starbucks serves Frappuccino blended beverages in all of its 66 countries and offers more than 36,000 different drink combinations. Around the world there are unique Frappuccino flavors that reflect the diverse palates of global customers, such as Coffee Jelly Frappuccino and Red Bean Green Tea Frappuccino in Asia, Algarrobina Frappuccino with syrup from the Black Carob tree in Peru and the chocolate Brigadeiro Frappuccino in Brazil.

In his book, Schultz underscored the impact Frappuccino has made in Starbucks history. “Its story epitomizes the enterprising spirit we still have at Starbucks. It’s experimental. It’s adventurous. It fires people up and engages their imagination.”

Birthday Cake Frappuccino
To commemorate Frappuccino’s 20th anniversary, Starbucks is offering a limited-time Birthday Cake Frappuccino® blended beverage – a vanilla bean and hazelnut, topped with raspberry-infused whipped cream – at Starbucks stores in the U.S. and Canada from March 26-30.

Fun Facts about Frappuccino

  • Top 5 flavors in the United States: Caramel, Mocha, Vanilla Bean, Java Chip, Double Chocolatey Chip
  • U.S. social media stats: 10.9 million fans on Facebook, 67,000 followers on Twitter, 219,000 followers on Instagram.
  • Starbucks store #8944 in Moreno Valley, California sells more Frappuccino blended beverages than any other store in the United States and Canada.
  • Saturday is the busiest day of the week for Frappuccino blended beverage sales.
  • The record for the most Frappuccino blended beverages sold on a single day in the United States and Canada occurred on May 10, 2014.
  • Japan was the first country outside of the United States and Canada to offer the handcrafted beverage in 1996.

For more information on this news release, contact the Starbucks Newsroom.


Starbucks marks 20 years since Frappuccino was introduced

Starbucks marks 20 years since Frappuccino was introduced

Starbucks opens news store at a Los Angeles Historical Cultural Monument

Los Angeles, CA, 2015-3-30 — /EPR Retail News/ — Nearly two years ago, Starbucks senior store design manager Jonathan Alpert and his team learned of a potential new Starbucks site in Los Angeles. It was an unusual location – an empty old gas station on a fenced-off corner of Highland and Willoughby.

“At the very beginning we knew this was something special,” said Alpert. “The building was in such a dilapidated state, but we could see it had potential. We wanted to restore the building in a way that allowed us to serve the community while celebrating its history.”

The curvilinear art deco structure was built in 1935 during the early days of California’s automobile age and the Golden Era of filmmaking in Hollywood. Gilmore Oil, which was then the largest independent oil company on the West Coast, purchased the parcel from film star Wallace Beery and opened one of its “Red Lion” service stations on the site. It operated as a gas station for several decades, later as a Mobil and Texaco station, until it was vacated in the 1990s.

In its heyday, it was a colorful backdrop for movies and commercials, including a scene between Nick Nolte and Eddie Murphy in 48 Hours and a fuel stop with Steve Martin in L.A. Story. It was registered as a Los Angeles Historical Cultural Monument in 1992.

Alpert and his team drove back to Starbucks store design studio in Orange County and went to work, collaborating with the city of Los Angeles and hiring a historical consultant to make sure that its historic integrity was preserved during the restoration process.

The team created a design ideal for a store with both a drive-through for cars and walk-up window with outdoor seating area. They restored the main existing structure – the original “Y” shaped service station—as well as the canopy structure from an added car wash. They preserved and restored existing glass and metal elements wherever possible.

“The most interesting architectural features of the building are its sweeping cantilevered canopies that extend out like arms from either side of the building,” Alpert said. “When we came in, these were falling down. We made them structurally sound and now they look much like they did in their original state, 80 years ago.”

The team also made some updates, adding energy efficient LED rope lights to replicate the old tubes of neon lighting. Non-historic contemporary service bay roll-up doors were replaced with aluminum frame garage doors in the style of the period to form an exterior wall.

“We didn’t try to over-brand the building,” he said. “We tried to keep it true to the original, placing only limited signage.”

While the drive-through evokes the same automotive spirit and speedy service of the classic gas station, designers also created inviting outdoor spaces for customers to stop and stay a while. Green Starbucks patio umbrellas shade an open seating area for up to 24 customers, who can gather around a concrete community table or small patio tables. Because the property was primarily paved historically, Starbucks designers limited extensive plantings, but incorporated native grasses, silver carpet ground cover, and loquat trees.

“Starbucks real estate and design teams are always looking for unique locations that connect us to the past,” he said. “Sometimes we stumble on a gem like this one, and are honored to get the chance to bring it back to life.”

The new Highland & Willoughby store is one of Starbucks newest historic restorations of historic buildings, which includeNew Orleans Canal Street store and the new Starbucks Reserve Roastery and Tasting Room.

“We have reinvigorated the corner of this community and its art deco past,” he said. “Now it’s electric.”

About Starbucks Design
With more than 18 in-house design studios around the world, Starbucks is driven by its commitment to environmental sustainability, local relevancy, and bringing bold and innovative design to customers.

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Starbucks opens news store at a Los Angeles Historical Cultural Monument

Starbucks opens news store at a Los Angeles Historical Cultural Monument

Starbucks the first major company to support Pike Place MarketFront Expansion Project

SEATTLE, 2015-3-30 — /EPR Retail News/ — Lillian Hochstein leaves the bustle of Seattle’s historic Park Place Market behind her and steps outside. She surveys Elliott Bay in the distance, raising her voice to be heard above traffic racing north and south on the double-deck Alaskan Way Viaduct that impedes the view of the waterfront.

The executive director of the Pike Place Market Foundation describes a strikingly different vista to come with a $73 million expansion that will add nearly 50 new stalls for farmers and artists, 12,000-square-feet of retail space, 40 new low-income senior housing units, 300 underground parking spaces and a 30,000-square-foot plaza with a viewing deck.  The new MarketFront is also the first step in the City’s vision to create a dynamic connection between downtown and the waterfront.

“Right now, we have visitors who want to get to the water and don’t go because it’s difficult to figure out how to get there,” Hochstein said. “So they don’t do it. We get 10 million visitors a year and we want more of them to visit the waterfront.”

On Monday, March 23, the Seattle City Council approved a $34 million investment toward expanding the Market. The State of Washington will contribute $6 million, and the rest will come from loans and private donations.

The Market Foundation’s $9 million capital campaign dubbed Pike Up! will provide vital funds for the Pike Place Market expansion with Starbucks becoming the first major company to announce its support, pledging $500,000 toward the effort.

“The Pike Place Market is where it all began for Starbucks, and our customers from around the world visit this iconic store because it is where our values, our spirit for community and connection come from,” said John Kelly, Starbucks senior vice president of Global Responsibility and Public Policy. “The MarketFront project will allow more people to come together in appreciation of everything that Seattle has to offer, and we are proud to be part of the Pike Place Market’s history and future.”

Starbucks support of the Pike Place Market Foundation

Over the years Starbucks partners (employees) have volunteered with the Foundation’s charitable causes, and they will lead community service projects during Starbucks Global Month of Service in April.

In addition to service, every year the Starbucks Chorus raises money for the Great Figgy Pudding Caroling Competition fundraiser, which benefits the Pike Place Market Senior Center and Food Bank. To date, the chorus has raised nearly $400,000. Starbucks has also donated approximately three million servings of coffee to the food bank and supports the Pike Place Market Foundation’s annual Sunset Supper event.

Hochstein, who joined the Market Foundation three years ago,  appreciates the strong link between Pike Place Market and Starbucks.

“We grew up together. Starbucks got a lot bigger than we did,” she said with a laugh. “We love the fact that Starbucks is so integrated into Pike Place Market history. When we go out to ask the public to participate, they always ask if Starbucks is involved. We’re inextricably linked in their minds.”

The roots of Pike Place Market reach back to the early 20th century when money from the Klondike gold rush helped pay construction costs. The market hit hard times in the 1960s and came close to being demolished. Voters came to the rescue and passed a “Save the Market” initiative in 1971, seven months after the first Starbucks became a neighborhood hub.

The City of Seattle created the Pike Place Market Preservation and Development Authority in 1973 with a wide-ranging charter encompassing preservation, supporting farmers, incubating small businesses and providing housing and services to low-income people.

Creating a ‘dynamic’ new public space in Seattle

Ben Franz-Knight is the executive director of the Pike Place Market Preservation and Development Authority. “With the MarketFront, we are reclaiming and completing the last piece of the historic district, and fulfilling a 40-year vision of those who fought to save the Market.  The removal of the Viaduct gives us the unique opportunity to complete an important chapter in the market’s past, and create a new one, with dynamic public space and a pedestrian connection to the waterfront.”

Franz-Knight said that attempts to get the current project off the ground date back to the ‘70s, but “because of the costs to build over the BNSF train tunnel below the site, it has never penciled out.”  The pending removal of the elevated Alaskan Way Viaduct, however, created an opening to finally make the expansion a reality.

The first phase of construction could begin as early as May and is expected to last about 18 months. The public is also invited to participate in this transformation and to be a part of Market history. Find out how by visiting

For more information on this news release, contact us.


Starbucks the first major company to support Pike Place MarketFront Expansion Project

Starbucks the first major company to support Pike Place MarketFront Expansion Project

Starbucks introduces Thai-Style Peanut Chicken Wrap and Edamame Hummus Wrap beginning March 31

SEATTLE, 2015-3-30 — /EPR Retail News/ — Starbucks customers want wholesome and convenient food choices for their busy lifestyles. Beginning March 31, they’ll have two new options – a Thai-Style Peanut Chicken Wrap and an Edamame Hummus Wrap – available at participating U.S. company-operated and licensed stores nationwide.

The two new wraps are a medley of ingredients comprised of protein, vegetables and fruit offering balanced nutrition in a grab-and-go format with each wrap under 500 calories.

“The addition of the new Thai-Style Peanut Chicken Wrap and the Edamame Hummus wrap is a significant and exciting milestone as we continue to provide customers a complete food experience anytime they visit Starbucks,” said Clarice Turner, Starbucks senior vice president of food. “Dreaming up all types of amazing food for our customers is what we love to do. It’s also a tremendous opportunity that we’ll continue to expand on in the months ahead.”

New Edamame Hummus Wrap –  a crunchy, fresh spinach, zucchini, and bell peppers layered in a creamy herb spread. The wrap is cut into pinwheels so it is portable and easy to eat while on-the-go. The Edamame Hummus Wrap is paired with a creamy roasted tomato sauce and sesame flax crackers.

New Thai-Style Peanut Chicken Wrap – a globally-inspired wrap with layers of grilled chicken, veggies, ginger cream cheese and chile lime spread with a medley of Thai-inspired flavors in every bite.

For more information on this news release, contact us.


Starbucks introduces Thai-Style Peanut Chicken Wrap and Edamame Hummus Wrap beginning March 31

Starbucks introduces Thai-Style Peanut Chicken Wrap and Edamame Hummus Wrap beginning March 31