LONDON, 2015-5-12 — /EPR Retail News/ — From 6th May – 30th September 2015, Mobile by Sainsbury’s, [the MVNO] launched in July 2013, is slashing the cost of roaming in over 30 European countries, including top holiday destinations such as Spain, France and Greece.
Customers on Pay-as-you-go and SIM-only deals (launched 6th May) will now pay the same rates as they would for out of bundle calls, texts and data in the UK. Customers using a Mobile by Sainsbury’s SIM card within Europe, or to contact the UK, will only be charged 8p per minute, 4p per SMS and 5p per MB. It’s also free for customers to receive calls when they’re abroad, something which some other networks charge over 4p per minute for (see below).
Richard Crampton, MD, Mobile by Sainsbury’s said: “Customers can get a nasty surprise when they use their phones abroad. Expensive rates and the shock of the resulting bill can be a big source of customer dissatisfaction, especially over the peak holiday months. We have addressed this for our customers, making phoning from abroad much more affordable and the costs transparent. With the launch of these fantastic roaming rates, we’ve made it cheaper for our customers to call within these European countries than it is for some of our competitors’ customers to make calls within the UK.”
Mobile by Sainsbury’s roaming rates are fantastic value when compared to the rest of the UK market:
| Network Operator | Making calls in the UK | Making calls in the EU | Receiving a call in the EU | Sending SMS | Using data |
| Mobile by Sainsbury’s | 8p per minute | 8p per minute | Free | 4p per text | 5p per MB |
| Three | 3p per minute | 18.8p per minute | 4.9p per minute | 5.9p per text | 10p per MB |
| O2 | 35p per minute | 18p per minute | 4.8p per minute | 5p per text | 19p per MB |
| EE | 30p per minute | 18.8p per minute | 4.9p per minute | 5.9p per text | Only available with add on – £3/day for 50MB |
| Tesco | 25p per minute | 18p per minute | 4p per minute | 12p per text | 19p per MB |
The campaign will be advertised in Sainsbury’s stores from 6th May. The roaming rates are live from 6th May – 30th September.
The full list of countries included is available on the Mobile by Sainsbury’s wesbite.
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