Milton Keynes, UK, 2015-5-18 — /EPR Retail News/ — Leading garden center retailer Homebase and Harkness Roses were joined by Macmillan ambassador and classical crossover singer Camilla Kerslake, to launch a brand new variety of rose in aid of Macmillan Cancer Support.
The ‘I Am Macmillan’ rose will be available to buy online from September 2015 and in Homebase stores from April 2016. £1 from every sale will be donated towards funding hours of care from Macmillan nurses, to support people affected by cancer, and their families and loved ones too.
Lynda Thomas, Chief Executive of Macmillan Cancer Support, said: “It’s a great honour to have a completely new variety of rose dedicated to funding the wonderful support provided by Macmillan nurses. We are absolutely thrilled our partners Homebase and one of the UK’s leading rose growers are helping us in our mission to make sure no one faces cancer alone.”
This year, also in aid of the charity, Homebase has introduced the ‘Helping Hands’ Patio Rose to its 2015 Chelsea Collection; a selection of plants and flowers that allow customers to take home their own little bit of the Homebase Urban Retreat Garden.
Jane Templar, Buying Manager Garden Plants at Homebase, said: “The ‘Helping Hands’ Patio Rose is slightly scented with beautiful, small delicate creamy peach blooms which flower from early June to the first frosts. It was bred and grown in the UK, benefits from great disease resistance and is a hardy plant which flowers year after year.”
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For more information about Homebase’ partnership with Macmillan Cancer Support, please contact Melissa Shelley, PR Officer at Macmillan Cancer Support on: 0207 091 2319 / mshelley@macmillan.org.uk
The ‘Helping Hands’ Patio Rose
The ‘Helping Hands’ Patio Rose, is ideal for pots or borders and is slightly scented- perfect for enjoying in your own garden space. The rose is available to buy online and in store.
The ‘I am Macmillan’ Rose
The ‘I am Macmillan’ Rose is a Floribunda rose with a 5/10 scent rating. Bred exclusively for Homebase by Harkness, the rose will be available online from September 2015 and in store from April 2016.
About Homebase
Homebase is a leading home enhancement retailer with around 58 million transactions a year, selling around 38,000 products for the home and garden. It has 296 large, out-of-town stores throughout the UK and Republic of Ireland and a growing internet offering at www.homebase.co.uk. In the financial year to February 2015, Homebase sales were £1.5 billion and it employed some 17,000 people across the business.
Homebase is part of Home Retail Group, the UK’s leading home and general merchandise retailer.
About Macmillan Cancer Support
When you have cancer, you don’t just worry about what will happen to your body, you worry about what will happen to your life. Whether it’s concerns about who you can talk to, planning for the extra costs or what to do about work, at Macmillan we understand how a cancer diagnosis can take over everything.
That’s why we’re here. We provide support that helps people take back control of their lives. But right now, we can’t reach everyone who needs us. We need your help to make sure that people affected by cancer get the support they need to face the toughest fight of their life. No one should face cancer alone, and with your support no one will.
To get involved, call 0300 1000 200 today. And please remember, we’re here for you too. If you’d like support, information or just to chat, call us free on 0808 808 00 00 (Monday to Friday, 9am–8pm) or visit macmillan.org.uk
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