Milton Keynes, UK, 2015-5-20 — /EPR Retail News/ — The Homebase Urban Retreat Garden has been awarded a Gold Medal at this year’s RHS Chelsea Flower Show.
The garden, designed by award-winning garden designer Adam Frost, is an urban community garden inspired by the Bauhaus movement. It is one of only seven gardens to be awarded a Gold Medal at this year’s show, giving Adam his seventh Chelsea Gold Medal and his third for Homebase.
Adam said: “I’m thrilled to have won a Gold Medal for Homebase for a garden that means a great deal to me. I wanted to design something that reflected the design principles of the modernist movement and one that encapsulated a spirit of community living reminiscent of that period.
“Winning Gold is a huge thrill for me, but I’m particularly delighted for the 18 students from the Homebase Garden Academy who helped me build the garden. After six months of teaching them and seeing their passion for gardening blossom, it was wonderful to have them on the garden with me and it’s fantastic to be able to share a Gold Medal with all of them.”
Designed as a space for the whole community, where people can come together and enjoy community life, the Urban Retreat garden celebrates the bold design principles of the early 20th century design movement, by incorporating modernist materials including concrete and corten steel, with simple geometric shapes.
Planted with a palette of flowers and shrubs chosen to attract wildlife, and incorporating seating, paddling pools and a striking cedar clad building, the garden is one that sits comfortably within an urban setting and in which both the local community and wildlife can flourish.
Jon Kemp, Homebase Trading Director for Garden, said: “Being part of the Chelsea Flower Show is always a wonderful experience. Adam’s Urban Retreat Garden is testament to his outstanding talent for garden design. I was never in any doubt that it would win us a fourth consecutive Gold Medal and I’m thrilled to accept it on behalf of Adam, the Homebase Garden Academy students and everyone else who worked so hard to bring such a fantastic garden to life.”
A collection of plants inspired by The Urban Retreat Garden will be on sale in Homebase stores and online until June 2015. The Chelsea collection, handpicked by the team of plant specialists at Homebase, includes plants that feature on the Urban Retreat Garden alongside others that have been inspired by it.
ENDS
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About Homebase
Homebase is a leading home enhancement retailer with around 58 million transactions a year, selling around 38,000 products for the home and garden. It has 296 large, out-of-town stores throughout the UK and Republic of Ireland and a growing internet offering at www.homebase.co.uk. In the financial year to February 2015, Homebase sales were £1.5 billion and it employed some 17,000 people across the business.
Homebase is part of Home Retail Group, the UK’s leading home and general merchandise retailer.
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