Reitan Convenience CEO Magnus Reitan named the 2015 NACS Insight European Convenience Industry Leader of the Year

LONDON, 2015-6-3 — /EPR Retail News/ — Magnus Reitan, CEO of Reitan Convenience AS, has been named the 2015 NACS Insight European Convenience Industry Leader of the Year. The award, sponsored by PepsiCo Inc., will be presented during the NACS Insight Convenience Summit – Europe in London on June 11.

Reitan is the CEO of Reitan Convenience AS and serves as chairman of Reitan Convenience in Norway, Sweden, Denmark, Latvia, Lithuania and Estonia, in addition to serving as a board member of Reitangruppen AS. Reitan previously held the position of chief financial officer of Reitangruppen AS, managing director of Reitan Invest AS and founded and operated Allegro Finans ASA. He studied at the Norwegian School of Economics and Business Administration, BI Norwegian School of Management, and Florida International University in the United States.

“PepsiCo congratulates Magnus Reitan as the very worthy winner of the European Convenience Leader of the Year Award,” said Angus MacDonald, vice president of sales, PepsiCo UK and Ireland. “As convenience retailing continues to grow and become more relevant to shoppers than ever before, Mr. Reitan has demonstrated an ongoing commitment to strengthening the channel and delivering what today’s savvy shopper wants. He is a transformational leader for the channel and it’s great to see his hard work recognized with this award.”

Award judges said that Reitan demonstrates convenience industry leadership across multiple European markets. Under his guidance, Reitan Convenience continues to play a key role in defining the future of convenience in Europe by successfully adapting to dramatic shifts in consumer purchasing habits and understanding the role convenience stores and technology play in meeting fast and continuously changing shopper needs.

“I am delighted that Magnus Reitan has won this award, which recognizes that progress is not only driven by innovative companies like Reitan Convenience, but by the energies, gritty determination and inspiration of the individuals who lead them. Magnus epitomizes why this award exists,” said Dan Munford, managing director of Insight.

As the winner, Reitan will deliver the keynote address on June 11 at the NACS Insight Convenience Summit – Europe, sharing his company’s core business principles and the key trends impacting today’s convenience retail industry landscape. Immediately following his address, Reitan will expand on his remarks by participating in an interactive conversation with NACS President & CEO Henry Armour. “I am looking forward to celebrating this prestigious award with Magnus and spending time with him on stage with our global convenience retail leaders,” said Armour.

Now in its second year, the NACS Insight Convenience Summit – Europe brings together convenience and fuel retailing industry professionals from around to discuss new ideas and gain new commercial connections. This year’s event kicks off in Berlin on June 7 and ends on June 12 in London. At the June 11 NACS Insight International Convenience Retail Awards ceremony, honorees will also be announced in the categories of International Convenience Retailer of the Year Award, European Convenience Retail Sustainability Award and European Technology Implementation Retailer of the Year.

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Founded in 1961 as the National Association of Convenience Stores, NACS ( is the international association for convenience and fuel retailing. The U.S. convenience store industry, with more than 152,700 stores across the country, posted $696.1 billion in total sales in 2014, of which $482.6 billion were motor fuels sales. NACS has 2,100 retail and 1,600 supplier member companies, which do business in nearly 50 countries.