SEATTLE, 2015-6-11 — /EPR Retail News/ — Teavana, a leader in high-quality loose leaf teas and beverages, is celebrating National Iced Tea Day month an Iced Tea Happy Hour from June 11-14.
“Tea is on the rise across America, with iced tea now the most consumed beverage at lunch time. In our Starbucks stores where Teavana tea is served; our tea sales rose 15 percent year-over-year mostly due to the popularity of our Teavana shaken iced tea,” said Annie Young-Scrivner, president, Teavana. “We have hundreds of iced tea options, and we welcome customers to join us at Starbucks or Teavana to experience some of the highest-quality and most delicious teas.”
According to the Tea Association of the USA, 85 percent of tea consumed in America is iced tea, and loose leaf iced tea is gaining in popularity. Teavana features some of the most unique and flavorful premium loose leaf teas using some of the finest full tea leaves along with ingredients like fruits, flowers and spices. Teavana loose leaf teas are made from some of the finest whole tea leaves and the epicurean blends combine the best of science and artistry to bring out bold and exotic flavors.
“High-quality, loose leaf tea allows our customers to truly experience the subtleties and the full flavor of our straight teas and epicurean blends,” said Naoko Tsunoda, tea authority and director of tea development at Teavana. “Whether you’re new to tea or a tea enthusiast, that first sip of delicious, loose leaf iced tea immediately transforms the way one thinks about this refreshing beverage. The delicious, bold, exotic flavors are perfect for celebrating summer with family and friends.”
Iced Tea Happy Hour June 11-14
To continue the iced tea celebration, customers can visit participating Teavana stores June 11 – June 14 from 3-6pm local time for 50 percent off a 16-ounce iced tea beverage and learn how easy it is to make iced tea at home (one per customer, while supplies last). Whether enjoying a favorite tea or trying something new, customers are encouraged to share their iced tea discoveries on Twitter and Instagram using #TeavanaTime.
Bring the Loose Leaf Iced Tea Experience Home
Making homemade loose leaf iced tea is easy and delicious, and with Teavana products like the Modern Iced Teamaker, it’s simple to steep a large batch of iced tea, perfect for summer entertaining.
“When making iced tea, I recommend exploring and tasting different flavors that blend well together. Try blending fruity and fruity, fruity and floral, or even pure teas with fruity overtones using a rooibos, black or herbal tea, or a flavored or scented green tea, to serve over ice,” said Tsunoda.
To enjoy loose leaf iced tea at home, first double the amount of loose leaf tea used in a regular brew. If a sweet tea is preferred, add Perfectea® rock sugar to the brewer first and then add hot water, giving a little stir until dissolved. Then add the loose leaf tea and steep for the allotted period of time. By adding the rock sugar first our beautiful crystallized rock sugar will dissolve evenly and elevate the natural sweetness of our blends.
“Our Perfectea rock sugar is my sweetener of choice,” said Tsunoda. “Made of Belgian beets, this sweetener elevates and maintains the integrity of the multi-layered flavor profile we designed for iced teas.”
After the hot tea is brewed, immediately pour tea into a glass or pitcher filled with ice, as the sudden cooling keeps the flavor and scent of the tea intact.
“Once you see how easy it is to brew loose leaf iced tea, there are fun ways to add your own signature elements to your beverage,” she said.
Elevate the Iced Tea Experience
Flavor Cubes: Freeze flavor cubes from an iced tea blend in the ice cubes. Instead of using water to make iced cubes, use another iced tea beverage for a layered visual dynamic and flavor profile.
Getting Fizzy with It: Make a sparkling tea for the ultimate summer refreshment. Simply brew double-strength tea with sweetener to taste; let it cool and then add sparkling water.
Iced Tea-tini: Turn a favorite iced tea into a cocktail by chilling the double-strength brewed tea sweetened to taste, then mixing it with a favorite spirit. Serve over ice or in a martini glass with garnish.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com and through the Starbucks Newsroom.
About Teavana
Teavana offers new tea enthusiasts and tea connoisseurs alike its “Heaven of Tea” retail experience where passionate and knowledgeable “Teaologists” engage and educate them about the ritual and enjoyment of tea. The company, which was founded in 1997 and joined the Starbucks family of brands in 2012, has a mission to be the most recognized and respected brand in the tea industry by expanding the culture of tea across the world. Visit www.teavana.com, and find a store near you in the U.S. here.
For more information on this news release, contact us.
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