Boulogne-Billancourt, France, 2015-7-8 — /EPR Retail News/ — On 2 July 2015, Carrefour joined forces with 3 of the last 18 French Alpine dairy farmers to launch a new PDO Beaufort Chalet d’Alpage Quality Line. The retailer’s commitment to preserving traditional know-how and a guarantee for customers that they are getting an authentic product with an incomparable taste. An outstanding cheese, available in all Carrefour and Carrefour Market stores starting 2 July.
Beaufort Chalet d’Alpage, an authentic cheese with a great deal of character
PDO Beaufort Chalet d’Alpage is a 12-month-old hard pressed cheese that is produced at 1500 m altitude between June and October. Its fruity flavour is the result of grazing Tarine and Abondance cows that are milked twice daily on the farms. Copper cauldrons are used to make the cheese which is then moulded in linen canvas and pressed into wooden moulds.
On sale since March in hypermarkets and supermarkets throughout the Rhône Alpes and Ile-de-France regions, starting in July 2015, it will be available in some 1200 Carrefour and Carrefour Market stores throughout the country.
Age-old local production alongside the last Alpine dairy farmers to continue this unique knowledge
PDO Beaufort Chalet d’Alpage is made with the help of 3 of the last 18 French Alpine dairy farmers, together with the Verdannet cheese dairy, a Savoie-based SME. By establishing this new Quality Line, Carrefour is committing to preserving knowledge underpinned by excellence and to supporting a local business.
Carrefour Quality Lines: a commitment to help local, innovative and sustainable agriculture
> Formalised 3-year partnerships with producers
> Specifications based on production or breeding practices that give preference to high-quality flavoursome and authentic products
> Good agricultural practices that do not harm the environment
> More than 20,000 livestock farmers and producers have been selling their products to Carrefour for its Quality Lines more than 20 years