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Tesco wines declared ‘Own Label Range’ of the year at the 2015 International Wine Challenge (IWC) Awards Ceremony

CHESHUNT, England, 2015-7-20 — /EPR Retail News/ — Last night (16 July, 2015), Tesco wines were declared ‘Own Label Range’ of the year, at the 2015 International Wine Challenge (IWC) Awards Ceremony. Held at London’s Hilton Park Lane Hotel, the annual award ceremony, considered by many as ‘The Oscars’ of the wine industry, was attended by almost 1,000 members of the wine trade.

The title was awarded to Tesco in recognition of the recent medal success of own-label wines in the International Wine Challenge, where an impressive 98% of the wines entered on behalf of Tesco were awarded a medal.

Category Buying Manager and Master of Wine James Davis commented: “This is really fantastic news. We’re proud to have been presented with this award for the fourth time in five years and delighted the IWC judges agree that Tesco offers customers the best range of own label wines.

“Our own label wines are an integral part of the Tesco range and we work closely with our suppliers to ensure we offer great quality products at affordable prices – it’s proved to be a winning combination with our customers.”

The Tesco wine team also picked up trophies for Great Value Champion Sparkling Wine for the finest* Grand Cru Champagne, and Great Value Champion Sweet Wine for the finest* Dessert Semillon.

Charles Metcalfe, Co-Chairman of the IWC commented:  “These Great Value Awards demonstrate that savvy shoppers are able to pick up fantastic wines with very competitive prices. These wines punch well above its weight in terms of quality and they are all delicious wines. These wines have been blind tasted by some of the best wine judges in the world, so consumers can buy these award winners with confidence. Impress your friends and family without denting your bank balance.”

Tesco Product Development Managers Charlotte Lemoine and Graham Nash were at the awards ceremony to collect the trophies.

For more information please contact the Tesco Press Office on 01992 644645
We are a team of over 500,000 people in 12 markets dedicated to providing the most compelling offer to our customers.

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