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Commissary kicks off the “Back to School” sales event this August

FORT LEE, Va., 2015-7-27 — /EPR Retail News/ — Your commissary is kicking off the “Back to School” sales event in August by focusing on healthy family breakfasts, fresh-packed school lunches and after-school snacks that children can prepare themselves. You’ll find lots of healthy products in all categories that fit right into a school day.

“Promoting lean protein, high fiber cereals, low-fat dairy products, and fresh fruit can offer our military families great ideas for a healthy, well-rounded breakfast,” said Tracie Russ, the Defense Commissary Agency’s sales director. “Also packing a healthy lunch includes the same categories listed above with some refrigerated, ready-made lunches that make it convenient for the parent who is preparing the school lunches.

“Our produce section is also offering new snack cups that include dairy, protein and fresh fruit for after-school snacks that kids can serve themselves,” she added.

Certain commissaries are also scheduling local farmers’ markets in August. Patrons should check with their local produce manager to see if they have scheduled anything in their area.

DeCA’s industry partners – vendors, suppliers and brokers – are collaborating with commissaries in August to offer discounts beyond everyday savings. Always check what’s on the “end of the aisle” for themed items with extra-low pricing. Overseas stores may have substitute events for certain promotional programs. Customers should check with their store manager to verify when they will be offering the following sales events:

  • Commissary Customer Appreciation Sales. Beginning mid-August through Sept. 30, commissaries will be offering their popular case lot sale events for stores in the continental United States as well as Alaska, Hawaii and Puerto Rico. These sales will provide shoppers super deals on bulk items including cereals, breakfast bars, chips, beverages, and paper goods. Commissaries will also offer great deals on seasonal produce and provide high-value coupons for products inside the store. At some locations, the exchanges may also participate with their own sidewalk sales that include back to school products such as school supplies, shoes and apparel.
  • General Mills will host the Box Tops for Education program worldwide from July 23 to Aug. 19. Please look for in-store displays. Participants can sign up for coupons on General Mills products.
  • Kellogg’s Fuel Up For School sales event takes place July 23 – Aug. 19, and offers chances to win (stateside only) $100 VISA gift cards, Monster headphones, free music downloads, $4 off Crayola school supplies and other high-value coupon offers. Kellogg’s will also donate $.05 per box for every Kellogg’s or Keebler item purchased Aug. 1-31 up to $50,000. See in-store displays for details.
  • Kraft is offering the Backpack of Savings promotion from Aug. 6 to Sept. 6. This promotion is an in-store opportunity for patrons at stateside stores to win a backpack filled with $65 of back-to-school essentials. In-store displays and coupons will be available.

“Waking up just 30 minutes earlier each day allows schoolchildren the opportunity to sit down and enjoy the most important meal of the day – breakfast,” Russ said. “Your commissary has it all for your children’s ‘Back to School’ nutritional needs.”

Note: For photos related to this news release, please see our Flickr page.

About DeCA: The Defense Commissary Agency operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment. Authorized patrons purchase items at cost plus a 5-percent surcharge, which covers the costs of building new commissaries and modernizing existing ones. Shoppers save an average of more than 30 percent on their purchases compared to commercial prices – savings amounting to thousands of dollars annually. A core military family support element, and a valued part of military pay and benefits, commissaries contribute to family readiness, enhance the quality of life for America’s military and their families, and help recruit and retain the best and brightest men and women to serve their country.

Media Contact:
Kevin L. Robinson
(804) 734-8000, Ext. 4-8773

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