Foodstuffs has triumphed at the annual Reader’s Digest Most Trusted Brand Awards, once again winning the two top prizes for their category.
AUCKLAND, New Zealand, 2015-7-27 — /EPR Retail News/ — PAK’nSAVE has won the competitive Most Trusted Supermarket honour, New World the highly commended runner up in that category and Pams won the Most Trusted Home Brand award.
The independent survey asked more than 1200 New Zealander’s what brands they trusted across a range of categories; including supermarkets and supermarket own brands.
Steve Anderson, Managing Director, Foodstuffs New Zealand says there is no higher praise than that of our customers. “There is a lot of competition in the supermarket industry and New Zealand shoppers want great quality food, a good range of products at the right price.”
“We remain committed to delivering the best deals we can to our customers and that’s why so many Kiwis continue to shop at PAK’nSAVE. This award is about our customers giving us the nod that we are still doing great work. We know we can’t be complacent, there’s always room to develop our offer and improve our customer’s shopping experience.”
Anderson adds, “PAK’nSAVE is all about giving our customers a great deal with consistently low prices. It’s not about the fancy features you might see in other stores – it’s a straightforward promise, but one we absolutely must deliver on, every time.”
“Since opening its doors in 1985, PAK’nSAVE has never stopped looking for ways to keep its costs down in order to pass those savings on to our customers, “says Anderson. “It’s fantastic that during our 30th birthday year our customers have recognised PAK’nSAVE as the country’s most trusted supermarket brand.”
Mr Anderson explains that winning the Most Trusted Home Brand is also a special honour.
“Pams was the first home brand in the country. It first graced the iconic Four Square shelves in 1937 supplying baking and custard powder, the range has now swelled to more than 2500 different products and is now in demand across our supermarket shelves.”
“As a proud New Zealand owned and operated company we really appreciate our customers taking the time to vote for us and give us direct feedback that we are meeting their needs. We are striving to make good, wholesome and tasty products for everyday use and this award is high praise that we are well on the road to achieving that goal.”
PAK’nSAVE and New World continue to develop our stores across the country, upgrading, refurbishing and building brand new supermarkets which feature a range of environmental initiatives and innovation from energy efficient lighting to low emission refrigeration systems.
Store owner-operators of PAK’nSAVE’s and New World’s all over the country are sponsoring a multitude of local community schools, sporting teams and businesses.
Pams also supports a national nutrition-education initiative, Food For Thought, designed for primary school teachers to teach Kiwi kids to make healthier food and lifestyle choices.
Last year, Pams started introducing the Health Star Rating System on its packaging to enable shoppers to make informed nutritional decisions about the types of products they are consuming.