Marks & Spencer joined forces with Joanna Lumley to launch new initiative Spark Something Good

LONDON, 2015-8-3— /EPR Retail News/ — Marks & Spencer (M&S) has today joined forces with Joanna Lumley to launch Spark Something Good. The new initiative aims to inspire and motivate employees and customers around the country to grab a shovel, pick up a paintbrush and take action for social good – donating time to their local communities to improve lives up and down the country.

Today in London, M&S, its customers and employees, along with members of local communities, will be completing 24 community projects around the capital in 24 hours. Led by Joanna and CEO Marc Bolland, the company aims to spark its 34 million customers into action by showing just what can be achieved in just one day when people come together united by a common goal.

Projects set to be completed within 24 hours include the transformation of an unused central London rooftop into a colourful children’s play area, renovating a community farmyard, providing a new dining room for a busy soup kitchen and the planting of an edible garden. Projects include St Mary’s Hospital, Paddington and Brixton Soup Kitchen.

The launch will kick off projects in a further 24 towns and cities across the UK and Ireland over the next 24 months.

A newly created Spark Something Good website –www.marksandspencer.com/getinvolved – has been developed in partnership with the social network for social good, Neighbourly.com. The site shows the local fundraising and volunteering opportunities that every one of M&S’ owned stores are involved in. Every store has chosen a local charity of the year to fundraise for and support, meaning customers who can’t volunteer time or skills have the opportunity to make a difference in the community through donations in store.

The site incorporates project information from the Neighbourly.com social network which acts as a matchmaking service between local projects and people who want to help. M&S is a founding partner of Neighbourly.com.

Connecting with this wider network enables M&S customers and employees to get involved with their local community, from spending time with the elderly, to renovating community facilities, it will enable them to take part in positive action in their own backyard. Through the digital platform people will also be empowered to promote their own community projects and in doing so find new sources of funding and collaboration partners to make a difference in the communities they live and work in.

M&S developed Spark Something Good following extensive research and dialogue which revealed that getting involved in community projects enhanced people’s lives.

Joanna Lumley, M&S Spark Something Good ambassador, comments: “This isn’t just about today or even tomorrow. It’s about the cumulative effect of people giving back to their community over time. We want to make people happy and spark a relay of good deeds across the nation and we need your help now! The potential is simply enormous.

“People tell us they’d like to support local charities and they want to give hands-on help and see lives being changed. Donating time is just as valuable as giving money and is often more rewarding.”

Marc Bolland, Marks & Spencer CEO, said: “M&S people and customers have always helped in their local community, by working together we know we can achieve even more by volunteering or making a donation to a charity that matters locally. We know the positive impact it can have and that a healthy high street needs a healthy community to support it. That’s why we’re making it easy to get involved and asking our people and customers to Spark Something Good.”

Nick Davies, Founder of Neighbourly adds: “Finding community projects and matching them to people willing to help has always been difficult. We have worked with Marks & Spencer to bring the latest digital technology to empower the public to get involved with community projects on their own doorsteps. Anyone can take part and importantly it’s about people with energy, good ideas and vision. You don’t need to be a formal charity to get your idea off the ground. You just need a bright idea for social good. With the help of M&S and Spark Something Good, we can then direct local energy and enthusiasm to exactly where it is needed.”

Whatever an individual’s passion – from photography to DIY and gardening to cookery – there will be something for everyone on the Neighbourly network so that people can ensure their skills are put to use in their communities.

Spark Something Good is part of Plan A, M&S’s ground-breaking eco and ethical programme. M&S has a long history of giving something back to the community. In the past seven years M&S has raised more than £50 million for charity partners, raised £15 million for Oxfam through its Shwopping initiative and encouraged its employees to volunteer by allowing an annual, paid volunteer day.

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Further information

UNITY PR, 0207 440 9810

hazel@hellounity.com, mariana@hellounity.com or alice@hellounity.com

About Plan A
Plan A is Marks & Spencer’s sustainable business plan that tackles both today’s and tomorrow’s sustainable retail challenges. Launched in 2007, the plan is focused on customer, employee and supplier engagement and includes commitments that tackle issues such as climate change, waste, raw materials, health and being a fair partner.

About Neighbourly
Neighbourly.com is the internet platform that connects local projects with people and organisations who want to help. They do this by breaking down traditional barriers to finding and giving help – neighbourly is a friendly network of companies, individuals, charities, councils, institutions and community groups.

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