Iconic Soft Pretzel Brand Launches Fourth Annual Fundraising Campaign Benefiting Alex’s Lemonade Stand Foundation
LANCASTER, Pa., 2015-8-4— /EPR Retail News/ — Auntie Anne’s is continuing the fight to end childhood cancer by teaming up with Alex’s Lemonade Stand Foundation with a goal of raising over a half a million dollars this summer to help fund childhood cancer research.
Beginning today, Monday, August 3, through Sunday, September 27, Auntie Anne’s will be asking guests who visit their local store to “give hope” by purchasing a paper pretzel ribbon icon for $1 in the fight to end childhood cancer. As a token of appreciation, Auntie Anne’s will provide a $1 off coupon for the next purchase of any pretzel product or drink. One hundred percent of the proceeds collected through the in-store campaign will be donated to Alex’s Lemonade Stand Foundation.
“We are honored to continue our partnership with Alex’s Lemonade Stand Foundation and support their mission of raising awareness to help fund childhood cancer research. Auntie Anne’s was founded on the principle of giving back, and we are proud to continue the fight to end childhood cancer,” said Bill Dunn, Group President at FOCUS Brands Inc. and President of Auntie Anne’s, Inc. “This foundation was started by a vision founder Alexandra “Alex” Scott had before she lost her hard-fought battle to cancer at the early age of eight. We want to help make her vision a reality and are privileged to play a part in her brave and courageous story.”
This is Auntie Anne’s fourth annual nationwide fundraising campaign for Alex’s Lemonade Stand Foundation. In addition to the eight-week campaign, participating stores will be selling “hope” bracelets and a pretzel ribbon icon for a $5 donation on August 20, National Lemonade Day. These accessories are a symbol of the hope that is being given to those who are in the battle of childhood cancer and their strength in the constant fight.
Since their partnership began in September 2011, Auntie Anne’s has helped Alex’s Lemonade Stand Foundation raise nearly $2 million dollars, through in-store fundraising campaigns, coin canisters, local pretzel rolling contests, and Auntie Anne’s C.A.R.E.S. Charity Golf Tournament. To date, the soft pretzel company has helped fund the equivalent of 37,000 hours of cancer research.
About Auntie Anne’s
At its more than 1,500 locations around the world, Auntie Anne’s mixes, twists and bakes pretzels from scratch all day long in full view of guests. Auntie Anne’s can be found in malls, outlet centers, and Walmarts, as well as in non-traditional spaces including universities, airports, travel plazas, amusement parks, and military bases. In addition, it has extended the brand onto retailers’ shelves and also serves as a distributor for fundraising products. Available at select retailers nationwide, pretzel fans can enjoy Auntie Anne’s prepare-at-home products, from frozen Classic and Cinnamon Sugar Soft Pretzels and Pretzel Nuggets, to frozen Pretzel Dogs and Pretzel Pocket Sandwiches, to a versatile Pretzel Baking Kit. For more information, visit Auntie Anne’s website, Facebook page, Twitter or YouTube account.
About FOCUS Brands Inc.
Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.
About Alex’s Lemonade Stand Foundation
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $100 million toward fulfilling Alex’s dream of finding a cure, funding over 500 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.
PR/Social Media Specialist