Auntie Anne’s teams up with Alex’s Lemonade Stand Foundation to raise over half a million dollars this summer to help fund childhood cancer research

Iconic Soft Pretzel Brand Launches Fourth Annual Fundraising Campaign Benefiting Alex’s Lemonade Stand Foundation

LANCASTER, Pa., 2015-8-4— /EPR Retail News/ — Auntie Anne’s is continuing the fight to end childhood cancer by teaming up with Alex’s Lemonade Stand Foundation with a goal of raising over a half a million dollars this summer to help fund childhood cancer research.

Beginning today, Monday, August 3, through Sunday, September 27, Auntie Anne’s will be asking guests who visit their local store to “give hope” by purchasing a paper pretzel ribbon icon for $1 in the fight to end childhood cancer. As a token of appreciation, Auntie Anne’s will provide a $1 off coupon for the next purchase of any pretzel product or drink. One hundred percent of the proceeds collected through the in-store campaign will be donated to Alex’s Lemonade Stand Foundation.

“We are honored to continue our partnership with Alex’s Lemonade Stand Foundation and support their mission of raising awareness to help fund childhood cancer research. Auntie Anne’s was founded on the principle of giving back, and we are proud to continue the fight to end childhood cancer,” said Bill Dunn, Group President at FOCUS Brands Inc. and President of Auntie Anne’s, Inc. “This foundation was started by a vision founder Alexandra “Alex” Scott had before she lost her hard-fought battle to cancer at the early age of eight. We want to help make her vision a reality and are privileged to play a part in her brave and courageous story.”

This is Auntie Anne’s fourth annual nationwide fundraising campaign for Alex’s Lemonade Stand Foundation. In addition to the eight-week campaign, participating stores will be selling “hope” bracelets and a pretzel ribbon icon for a $5 donation on August 20, National Lemonade Day. These accessories are a symbol of the hope that is being given to those who are in the battle of childhood cancer and their strength in the constant fight.

Since their partnership began in September 2011, Auntie Anne’s has helped Alex’s Lemonade Stand Foundation raise nearly $2 million dollars, through in-store fundraising campaigns, coin canisters, local pretzel rolling contests, and Auntie Anne’s C.A.R.E.S. Charity Golf Tournament. To date, the soft pretzel company has helped fund the equivalent of 37,000 hours of cancer research.

 

About Auntie Anne’s
At its more than 1,500 locations around the world, Auntie Anne’s mixes, twists and bakes pretzels from scratch all day long in full view of guests. Auntie Anne’s can be found in malls, outlet centers, and Walmarts, as well as in non-traditional spaces including universities, airports, travel plazas, amusement parks, and military bases. In addition, it has extended the brand onto retailers’ shelves and also serves as a distributor for fundraising products. Available at select retailers nationwide, pretzel fans can enjoy Auntie Anne’s prepare-at-home products, from frozen Classic and Cinnamon Sugar Soft Pretzels and Pretzel Nuggets, to frozen Pretzel Dogs and Pretzel Pocket Sandwiches, to a versatile Pretzel Baking Kit. For more information, visit Auntie Anne’s website, Facebook page, Twitter or YouTube account.

About FOCUS Brands Inc.
Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.

About Alex’s Lemonade Stand Foundation
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $100 million toward fulfilling Alex’s dream of finding a cure, funding over 500 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.

 

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Media Contact:

Kaitlin Nonnenmocher
PR/Social Media Specialist
knonnenmocher@auntieannesinc.com
(717) 435-1612

 

Auntie Anne’s teams up with Alex’s Lemonade Stand Foundation to raise over half a million dollars this summer to help fund childhood cancer research

Auntie Anne’s teams up with Alex’s Lemonade Stand Foundation to raise over half a million dollars this summer to help fund childhood cancer research

Auntie Anne’s recognized several franchisees for exceeding the “Pretzel Perfect” standard

LANCASTER, Pa., 2015-7-8 — /EPR Retail News/ — Auntie Anne’s, the world’s largest hand-rolled soft pretzel franchisor, recently recongnized several franchisees for exceeding the “Pretzel Perfect” standard.

Earlier this summer, Auntie Anne’s presented prestigious awards to franchise owners and stores across the country to recognize their hard work and dedication to the Auntie Anne’s system. The iconic pretzel brand presented awards in three categories: franchisee of the year, charitable giving, and store operations. A total of 30 awards were presented.

Auntie Anne’s, Inc. awarded three franchisees with a top honor in the system: Franchisee of the Year Award – Karen Harrison of Rochester, New York, Texas Pretzels, Inc. of Lantana, Texas, and Double P Corporation of Chicago, Illinois. The franchisees received this award for their significant contributions to Auntie Anne’s within the past year.

“It is with great pleasure that we honor our top franchise owners and stores for all of the hard work and dedication that they contribute to the Auntie Anne’s system. Every day they go above and beyond our store expectations and prove to be exemplary individuals in our franchise system,” said Bill Dunn, Group President at FOCUS Brands, Inc. and President of Auntie Anne’s, Inc.

Founded on the principle of giving back, Auntie Anne’s strongly believes in giving back in the community. Not only does Auntie Anne’s have a national partnership with Alex’s Lemonade Stand Foundation, but franchise owners are also actively involved with charitable giving within their own communities. Lisa and Jim Fullerton of New Braunfels, Texas and Ray and Lisa McConnell of Wooster, Ohio were acknowledged for their contributions and are the 2014 recipients of the company’s annual charitable giving award.

Recognizing excellence in all facets of store operations, the Pretzel Perfect Store Award is presented to stores that are performing exceptionally well in all aspects of their business throughout the year. To be considered for this award, these stores must demonstrate excellence in sampling, marketing, training, sales maximization, community service, and guest service. Twenty-five stores have achieved the Pretzel Perfect status for the year of 2014.
The following stores recently were recognized with this award:

Coastal Grand Pawley’s Island, S.C.
Myrtle Beach Mall Myrtle Beach, S.C.
The Outlet Collection Seattle Auburn, Wash.
Dover Mall Dover, Del.
Merrimack Premium Outlets Merrimack, N.H.
Emerald Square Mall North Attleborough, Mass.
Menlo Park Mall II Edison, N.J.
Broadway Mall Hicksville, N.Y.
Memorial City Mall Houston, Texas
The Galleria Houston, Texas
Visalia Mall Visalia, Calif.
Fashion Fair Mall Fresno, Calif.
Easton Town Center Columbus, Ohio
Mall at Greece Ridge Rochester, N.Y.
Glendale Galleria Glendale, Calif.
Valley Plaza Mall Bakersfield, Calif.
Preferred Outlets at Tulare Tulare, Calif.
Northridge Fashion Center – Upr Lvl Northridge, Calif.
Stonewood Center Downey, Calif.
NorthPark Center Dallas, Texas
Grand Prairie Premium Outlets Grand Prairie, Texas
Garden State Plaza Paramus, N.J.
Westfield Topanga Canoga Park, Calif.
Penn Square Mall Oklahoma City, Okla.
Laurel Mall Hazleton, Pa.

 

About Auntie Anne’s
At its more than 1,500 locations around the world, Auntie Anne’s mixes, twists and bakes pretzels from scratch all day long in full view of guests. Auntie Anne’s can be found in malls, outlet centers, and Walmarts, as well as in non-traditional spaces including universities, airports, travel plazas, amusement parks, and military bases. In addition, it has extended the brand onto retailer’s shelves and also serves as a distributor for fundraising products. Available at select retailers nationwide, pretzel fans can enjoy Auntie Anne’s prepare-at-home products, from frozen Classic and Cinnamon Sugar Soft Pretzels and Pretzel Nuggets, to frozen Pretzel Dogs and Pretzel Pocket Sandwiches, to a versatile Pretzel Baking Kit. For more information, visit Auntie Anne’s website, Facebook pageTwitter or YouTube account.

About FOCUS Brands Inc.
Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

Media Contact:

Kaitlin Nonnenmocher
PR/Social Media Specialist
knonnenmocher@auntieannesinc.com
(717) 435-1612

Auntie Anne’s helped the Adkins family of Lindenwold, NJ set a new Guinness World Record for the largest cup of soft drink

Iconic Soft Pretzel Franchise Filled the World’s Largest Cup of Lemonade

LANCASTER, Pa., 2015-6-10 — /EPR Retail News/ — Auntie Anne’s, the world’s largest hand-rolled soft pretzel franchise, helped the Adkins family of Lindenwold, New Jersey set a new Guinness World Record for the largest cup of soft drink/lemonade this past weekend.

On Saturday, June 6, Lily’s BIG Grand Lemonade Stand was held at Lindenwold Park where the previous Guinness World Record was broken with 1,735 gallons of Auntie Anne’s lemonade. A giant plastic cup, approximately 10 feet high and six feet wide, was filled and shared with event attendees. The stand raised a record-breaking amount of more than $20,000 for childhood cancer research.

The Adkins family hosts an annual lemonade stand to benefit Alex’s Lemonade Stand Foundation. Eight years ago, when Lily Adkins was just 14 months old, she was diagnosed with a brain tumor called ependymoma. After treatment at Children’s Hospital of Philadelphia and M.D. Anderson Cancer Center in Houston, Texas, Lily survived her cancer. Since then, the Adkins family has hosted lemonade stands as it is their dream that no other family endures the trauma of childhood cancer.

“The day Lily was diagnosed with a brain tumor, we lost all hope. We found our hope in the work of ALSF,” said Lily’s mom, Trish Adkins. “Whether you buy a $1 cup or $100 cup, your donation could be the one that finds the cure for childhood cancer.”

“Auntie Anne’s was honored to partner with Lily and her family as they strive to defeat cancer and we are  proud to partner with Alex’s Lemonade Stand Foundation to support kids like Lily. Childhood cancer is a devastating disease and one that no child should have to deal with. It is our goal to help find cures for childhood cancer,” said Bill Dunn, Group President at FOCUS Brands, Inc. and President of Auntie Anne’s, Inc.

Auntie Anne’s partnered with Alex’s Lemonade Stand Foundation in September 2011 and has raised nearly two million dollars for childhood cancer research. The iconic pretzel brand’s annual fundraising campaign will kick-off in stores across the country on August 3.

About Auntie Anne’s
At its more than 1,500 locations around the world, Auntie Anne’s mixes, twists and bakes pretzels from scratch all day long in full view of guests. Auntie Anne’s can be found in malls, outlet centers, and Walmarts, as well as in non-traditional spaces including universities, airports, travel plazas, amusement parks, and military bases. In addition, it has extended the brand onto retailer’s shelves and also serves as a distributor for fundraising products. Available at select retailers nationwide, pretzel fans can enjoy Auntie Anne’s prepare-at-home products, from frozen Classic and Cinnamon Sugar Soft Pretzels and Pretzel Nuggets, to frozen Pretzel Dogs and Pretzel Pocket Sandwiches, to a versatile Pretzel Baking Kit. For more information, visit Auntie Anne’s website, Facebook pageTwitter or YouTube account.

About FOCUS Brands Inc.
Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

About Alex’s Lemonade Stand Foundation
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, ALSF has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, ALSF, a registered 501(c)3 charity, has raised more than $100 million toward fulfilling Alex’s dream of finding a cure, funding over 475 pediatric cancer research projects nationally. For more information, visit AlexsLemonade.org.

Media Contact: 

Kaitlin Nonnenmocher
PR/Social Media Specialist
knonnenmocher@auntieannesinc.com
(717) 435-1612

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Auntie Anne’s helped the Adkins family of Lindenwold, NJ set a new Guinness World Record for the largest cup of soft drink

Auntie Anne’s helped the Adkins family of Lindenwold, NJ set a new Guinness World Record for the largest cup of soft drink