Auntie Anne’s® partners for the sixth year with Alex’s Lemonade Stand Foundation to help fund childhood cancer research

Auntie Anne’s® partners for the sixth year with Alex’s Lemonade Stand Foundation to help fund childhood cancer research

 

LANCASTER, Pa., 2017-Jul-19 — /EPR Retail News/ — Auntie Anne’s®, the world’s largest hand-rolled soft pretzel franchise, is partnering for the sixth year with Alex’s Lemonade Stand Foundation (ALSF) to help fund childhood cancer research. From today (July 17th, 2017) through Sunday, September 10, 2017, fans of Auntie Anne’s can give the gift of hope by purchasing a pretzel ribbon for $1 to show their support in the fight to end childhood cancer. One hundred percent of proceeds from the pretzel ribbons will be donated to ALSF.

Since the onset of the brand’s relationship with Alex’s Lemonade Stand Foundation in 2011, the unique pretzel ribbons have made a difference: together, Auntie Anne’s and ALSF have raised more than $3.1 million to help fund life-saving research, resulting in more than 62,000 cancer research hours. Guests who purchase a pretzel ribbon will receive a coupon for $1 off their next Auntie Anne’s purchase as a thank you. In an effort to amplify contributions, Auntie Anne’s will donate an additional $1 every time a fan shares a picture of their pretzel ribbon on social media using #auntieannes4ALSF.

“For the past six years, Auntie Anne’s has been honored to partner with Alex’s Lemonade Stand Foundation and support their mission to raise funds for research into new treatments and cures for all children battling cancer,” said Heather Neary, president of Auntie Anne’s. “From the very beginning, our founder, ‘Auntie’ Anne Beiler, said caring for others was the purpose of Auntie Anne’s. That statement still rings true today. We’re proud to continue our support of Alex’s Lemonade Stand Foundation and the dream of its founder, Alex Scott, to end childhood cancer.”

Auntie Anne’s and ALSF share a similar history. Both started as single stands in southeastern Pennsylvania, and against impossibly long odds, grew to become international ventures with millions of dedicated supporters. Working together, they hope to raise more than $550,000 this summer to fight childhood cancer.

To find an Auntie Anne’s location near you and purchase a pretzel ribbon for Alex’s Lemonade Stand Foundation, please visit www.auntieannes.com/locations.

About Auntie Anne’s®:

With over 1,700 locations in 48 states and more than 25 countries, Auntie Anne’s mixes and twists batter, then bakes pretzels to a golden brown perfection all day long in full view of mouth-watering guests. Auntie Anne’s can be found in malls and outlet centers, as well as in non-traditional spaces including universities, airports, Walmarts, travel plazas, military bases, and food trucks. Or you can follow your nose! For more information, visit AuntieAnnes.com, or follow on FacebookTwitter and Instagram. To receive the latest offers – including a free pretzel for your birthday – download the My Pretzel Perks app.

Source: Auntie Anne’s

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Auntie Anne’s® donated more than $3 million to fund childhood cancer research through Alex’s Lemonade Stand Foundation partnership

Partnership with childhood cancer organization began in 2011

LANCASTER, Pa., 2016-Dec-20 — /EPR Retail News/ — Since establishing a partnership with Alex’s Lemonade Stand Foundation (ALSF) in September 2011, Auntie Anne’s®, the world’s largest hand-rolled soft pretzel franchise, has donated more than $3 million to fund childhood cancer research. Funds have been raised through in-store fundraising campaigns, coin canisters, local events, and the annual Auntie Anne’s C.A.R.E.S. Charity Golf Tournament. These donations have funded more than 60,000 hours of cancer research.

”When Anne Beiler started a pretzel stand in 1988, she said, ‘Caring for other people is the purpose of Auntie Anne’s,’” said Heather Neary, president of Auntie Anne’s. “Nearly thirty years later, that commitment to giving back in the communities where we work and live continues to motivate us. The success of our partnership with Alex’s Lemonade Stand Foundation is a true testament to the hard work and dedicated service of our entire system, from corporate associates and franchisees to store managers and crew. We’re honored to help ALSF cure childhood cancer, one cup at a time.”

“For the last five years, Auntie Anne’s has been an invaluable partner in the fight against childhood cancer. We are always amazed by the commitment their customers and employees demonstrate in carrying out our daughter’s mission to find a cure,” said Liz Scott, Co-Executive Director of Alex’s Lemonade Stand Foundation and Alex’s mom. “Every dollar counts and gives hope to families desperately seeking cures.”

In 2016, Auntie Anne’s has raised nearly $700,000 for ALSF, including more than $520,000 during its in-store fundraising campaign over the summer. Guests who visited Auntie Anne’s between July 18 and September 11 could show their support in the fight to end childhood cancer by purchasing paper pretzel ribbon icons for $1. One hundred percent of the proceeds from the ribbons were donated to ALSF. As a token of appreciation to guests who helped “give hope” via the ribbon campaign, Auntie Anne’s provided a $1 off coupon for their next purchase of any pretzel product or drink.

An additional $35,000 was raised for ALSF during the 21st Annual Auntie Anne’s C.A.R.E.S. Charity Golf Tournament on July 21. The tournament featured more than 200 golfers and raised a total of $140,000 for four deserving organizations. Each organization, including ALSF, received $35,000. Since 1996, the tournament has raised more than $1.8 million for charitable organizations.

About Auntie Anne’s®:

With more than 1,600 locations in 48 states and more than 25 countries, Auntie Anne’s mixes, twists and bakes pretzels to golden brown perfection all day long in full view of guests. Auntie Anne’s can be found in malls and outlet centers, as well as in non-traditional spaces including universities, airports, Walmarts, travel plazas, military bases, and food trucks. For more information, visit www.auntieannes.com, or follow on FacebookTwitter and Instagram.

About Alex’s Lemonade Stand Foundation

Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $120 million toward fulfilling Alex’s dream of finding a cure, funding over 550 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.

Source: Auntie Anne’s

Auntie Anne’s® announces fundraising event on National Lemonade Day in support of Alex’s Lemonade Stand Foundation

Auntie Anne’s® announces fundraising event on National Lemonade Day in support of Alex’s Lemonade Stand Foundation
Auntie Anne’s® announces fundraising event on National Lemonade Day in support of Alex’s Lemonade Stand Foundation

 

LANCASTER, Pa. , 2016-Aug-17 — /EPR Retail News/ — Auntie Anne’s®, the world’s largest hand-rolled soft pretzel franchise, is continuing its efforts in the fight against childhood cancer with a coast-to-coast fundraising event on National Lemonade Day. On Saturday, August 20th, a portion of every sale of the pretzel maker’s famed old-fashioned lemonade will be donated to Alex’s Lemonade Stand Foundation (ALSF).

This special, one-day event is taking place in conjunction with the brand’s fifth annual in-store fundraising campaign that kicked off earlier this summer. Between now and September 11, 2016, Auntie Anne’s hopes to raise more than $500,000 to help fund childhood cancer research by encouraging guests to purchase paper pretzel ribbon icons for $1 in support of ALSF. One hundred percent of the proceeds from the ribbons will be donated to the charity. As a token of appreciation to guests who help “give hope” via the ribbon campaign, Auntie Anne’s will provide a $1 off coupon for their next purchase of any pretzel product or drink.

“From the start, Auntie Anne’s has been rooted in a culture of caring for others. Auntie Anne and Jonas Beiler founded the company in 1988 to raise funds for a family counseling center that they later opened, and this tradition of giving back continues today with our amazing Alex’s Lemonade Stand Foundation partnership,” said Heather Neary, president of Auntie Anne’s. “We are proud and honored to partner with ALSF and support the mission of the foundation’s founder, Alex Scott – a cure for childhood cancer.”

Beyond its pretzel snacks, Auntie Anne’s is well-known for its own refreshing lemonade, which is sweet enough to make any day feel like summer. Available now for a limited time, guests can try the new Wild Berry Lemonade Mixer, a refreshing beverage made with strawberries, raspberries and blackberries. Auntie Anne’s also carries an array of guest favorite lemonade mixers in assorted fun and fruity flavors including Blue Raspberry, Cherry, Mango, and Strawberry.

Both based in Southeastern Pennsylvania and known for their lemonade, Auntie Anne’s and ALSF began their partnership in 2011. Since then, Auntie Anne’s has helped ALSF raise more than $2.4 million through in-store fundraising campaigns, coin canisters, local events, and the annual Auntie Anne’s C.A.R.E.S. Charity Golf Tournament. These donations have funded more than 48,000 hours of cancer research.

About Auntie Anne’s®:
At its more than 1,600 locations around the world, Auntie Anne’s mixes, twists and bakes pretzels from scratch all day long in full view of guests. Auntie Anne’s can be found in malls, outlet centers, and Walmarts, as well as in non-traditional spaces including universities, airports, travel plazas, amusement parks, and military bases. In addition, it has extended the brand onto retailers’ shelves and also serves as a distributor for fundraising products. Available at select retailers nationwide, pretzel fans can enjoy Auntie Anne’s prepare-at-home products, from frozen Classic and Cinnamon Sugar Soft Pretzels and Pretzel Nuggets, to frozen Pretzel Dogs and Pretzel Pocket Sandwiches, to a versatile Pretzel Baking Kit. For more information, visit www.auntieannes.com, or follow on Facebook, Twitter and Instagram.

About Alex’s Lemonade Stand Foundation
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $120 million toward fulfilling Alex’s dream of finding a cure, funding over 550 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.

Media Contact:

Chas Kurtz
Public Relations Manager
ckurtz@auntieannesinc.com
(717) 435-1612

Source: Auntie Anne’s

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Auntie Anne’s® kicks off its fifth annual in-store fundraising campaign to support Alex’s Lemonade Stand Foundation

LANCASTER, Pa., 2016-Jul-21 — /EPR Retail News/ — Auntie Anne’s®, the world’s largest hand-rolled soft pretzel franchise, today announced the start of its fifth annual in-store fundraising campaign to support Alex’s Lemonade Stand Foundation (ALSF). Between now and September 11, 2016, the famed pretzel twisters hope to raise more than $500,000 to help fund childhood cancer research.

Guests who visit Auntie Anne’s during the fundraising window can show their support in the fight to end childhood cancer by purchasing paper pretzel ribbon icons for $1. One hundred percent of the proceeds from the ribbons will be donated to ALSF. As a token of appreciation to guests who help “give hope” via the ribbon campaign, Auntie Anne’s will provide a $1 off coupon for their next purchase of any pretzel product or drink.

“From the start, Auntie Anne’s has been rooted in a culture of caring for others. Auntie Anne and Jonas Beiler founded the company in 1988 to raise funds for a family counseling center that they later opened, and this tradition of giving back continues today with our amazing Alex’s Lemonade Stand Foundation partnership,” said Heather Neary, president of Auntie Anne’s. “We are proud and honored to partner with ALSF and support the mission of the foundation’s founder, Alex Scott – a cure for childhood cancer.”

Both based in Southeastern Pennsylvania and known for their lemonade, Auntie Anne’s and ALSF began their partnership in 2011. Since then, Auntie Anne’s has helped ALSF raise more than $2.4 million through in-store fundraising campaigns, coin canisters, local events, and the annual Auntie Anne’s C.A.R.E.S. Charity Golf Tournament. These donations have funded more than 48,000 hours of cancer research.

About Auntie Anne’s®:
At its more than 1,600 locations around the world, Auntie Anne’s mixes, twists and bakes pretzels from scratch all day long in full view of guests. Auntie Anne’s can be found in malls, outlet centers, and Walmarts, as well as in non-traditional spaces including universities, airports, travel plazas, amusement parks, and military bases. In addition, it has extended the brand onto retailers’ shelves and also serves as a distributor for fundraising products. Available at select retailers nationwide, pretzel fans can enjoy Auntie Anne’s prepare-at-home products, from frozen Classic and Cinnamon Sugar Soft Pretzels and Pretzel Nuggets, to frozen Pretzel Dogs and Pretzel Pocket Sandwiches, to a versatile Pretzel Baking Kit. For more information, visit www.auntieannes.com, or follow on FacebookTwitter and Instagram.

About Alex’s Lemonade Stand Foundation
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $120 million toward fulfilling Alex’s dream of finding a cure, funding over 550 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.

Media Contact:

Chas Kurtz
Public Relations Manager
ckurtz@auntieannes.com
(717) 435-1561

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Auntie Anne’s® kicks off its fifth annual in-store fundraising campaign to support Alex’s Lemonade Stand Foundation
Auntie Anne’s® kicks off its fifth annual in-store fundraising campaign to support Alex’s Lemonade Stand Foundation

 

Source: Auntie Anne’s

Toys“R”Us raised $2.2 million for Alex’s Lemonade Stand Foundation to find cure for pediatric cancer

#Stir4ACure Initiative Heightened Awareness and Encouraged Customers to Join the Fight Against Childhood Cancer

Wayne, NJ, 2015-8-24— /EPR Retail News/ — Toys“R”Us® today announced that through Toys“R”Us and Babies“R”Us® in-store and online customer donations, the company raised nearly $2.2 million during its fifth annual nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation(ALSF), a nonprofit organization dedicated to finding a cure for pediatric cancer. Throughout the program, Toys“R”Us encouraged social media users to show support for the cause and for Alexandra “Alex” Scott, the inspiration behind ALSF, by joining the conversation online using #Stir4ACure. Families across the U.S. joined the social media movement, sharing who or what they stir for.

Click here to tweet:.@ToysRUs raises more than $2 million for @AlexsLemonade thanks to customer & employee support#Stir4ACure http://toysr.us/PressRoom

“Toys“R”Us has been a fantastic partner for the last five years and we are continuously amazed by the commitment their customers and employees demonstrate in carrying out Alex’s mission to find a cure for all kids with cancer,” said Liz Scott, Co-Executive Director of Alex’s Lemonade Stand Foundation and mother of Alex Scott. “We are so thankful to those who have helped ‘stir’ for a cure, whether it be through monetary contributions, hosting lemonade stands or raising awareness through social media. Each cup and act of kindness has enabled us to impact the lives of children and families fighting cancer in the U.S.”

Diagnosed just before her first birthday, Alex Scott began hosting lemonade stands at the age of four to help kids like her who were affected by pediatric cancer. Before she died in 2004, Alex raised $1 million through stands hosted in her name. Inspired by Alex’s determination, her parents, Liz and Jay Scott, established ALSF in 2005. Today, thousands of kids continue to host lemonade stands in Alex’s honor, “stirring” the most important ingredients of all into their lemonade – hope and support for the 263,000 new children affected by cancer worldwide each year. To date, Alex’s legacy has helped raise more than $100 million, showing that at any age, kids can make a lasting impression on their community and the world.

“Toys“R”Us is proud to continue Alex’s mission to help fight childhood cancer and to inspire families across the country to ‘Stir for a Cure’,” said Kathleen Waugh, Chairman, Toys“R”Us Children’s Fund. “Following this summer’s campaign, contributions from Toys“R”Us and the Toys“R”Us Children’s Fund, along with donations from customers, have totaled more than $10.5 million since the inception of our partnership in 2011. We are incredibly proud of the support shown by our customers and employees, and of the funds generated to help ALSF find a cure.”

To jump-start the 2015 campaign, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., provided a $100,000 grant to ALSF.

To download high-resolution images related to the Toys“R”Us campaign benefitting ALSF, please visit:https://toysrus.sharefile.com/share#/download/sb4d7551e8ce41458

Charitable Giving at Toys“R”Us
The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. The Toys“R”Us Children’s Fund contributes millions of dollars annually to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial and product donations, Toys“R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners.

About Alex’s Lemonade Stand Foundation
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $100 million toward fulfilling Alex’s dream of finding a cure, funding over 475 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.

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Media Contacts:
Toys“R”Us, U.S.
Samantha Xenis
(973) 617-5306 / (646) 366-8826
Samantha.Xenis@toysrus.com

Cheryl O’Brien
(973) 617-4380 / (646) 366-8825
Cheryl.OBrien@toysrus.com

Auntie Anne’s teams up with Alex’s Lemonade Stand Foundation to raise over half a million dollars this summer to help fund childhood cancer research

Iconic Soft Pretzel Brand Launches Fourth Annual Fundraising Campaign Benefiting Alex’s Lemonade Stand Foundation

LANCASTER, Pa., 2015-8-4— /EPR Retail News/ — Auntie Anne’s is continuing the fight to end childhood cancer by teaming up with Alex’s Lemonade Stand Foundation with a goal of raising over a half a million dollars this summer to help fund childhood cancer research.

Beginning today, Monday, August 3, through Sunday, September 27, Auntie Anne’s will be asking guests who visit their local store to “give hope” by purchasing a paper pretzel ribbon icon for $1 in the fight to end childhood cancer. As a token of appreciation, Auntie Anne’s will provide a $1 off coupon for the next purchase of any pretzel product or drink. One hundred percent of the proceeds collected through the in-store campaign will be donated to Alex’s Lemonade Stand Foundation.

“We are honored to continue our partnership with Alex’s Lemonade Stand Foundation and support their mission of raising awareness to help fund childhood cancer research. Auntie Anne’s was founded on the principle of giving back, and we are proud to continue the fight to end childhood cancer,” said Bill Dunn, Group President at FOCUS Brands Inc. and President of Auntie Anne’s, Inc. “This foundation was started by a vision founder Alexandra “Alex” Scott had before she lost her hard-fought battle to cancer at the early age of eight. We want to help make her vision a reality and are privileged to play a part in her brave and courageous story.”

This is Auntie Anne’s fourth annual nationwide fundraising campaign for Alex’s Lemonade Stand Foundation. In addition to the eight-week campaign, participating stores will be selling “hope” bracelets and a pretzel ribbon icon for a $5 donation on August 20, National Lemonade Day. These accessories are a symbol of the hope that is being given to those who are in the battle of childhood cancer and their strength in the constant fight.

Since their partnership began in September 2011, Auntie Anne’s has helped Alex’s Lemonade Stand Foundation raise nearly $2 million dollars, through in-store fundraising campaigns, coin canisters, local pretzel rolling contests, and Auntie Anne’s C.A.R.E.S. Charity Golf Tournament. To date, the soft pretzel company has helped fund the equivalent of 37,000 hours of cancer research.

 

About Auntie Anne’s
At its more than 1,500 locations around the world, Auntie Anne’s mixes, twists and bakes pretzels from scratch all day long in full view of guests. Auntie Anne’s can be found in malls, outlet centers, and Walmarts, as well as in non-traditional spaces including universities, airports, travel plazas, amusement parks, and military bases. In addition, it has extended the brand onto retailers’ shelves and also serves as a distributor for fundraising products. Available at select retailers nationwide, pretzel fans can enjoy Auntie Anne’s prepare-at-home products, from frozen Classic and Cinnamon Sugar Soft Pretzels and Pretzel Nuggets, to frozen Pretzel Dogs and Pretzel Pocket Sandwiches, to a versatile Pretzel Baking Kit. For more information, visit Auntie Anne’s website, Facebook page, Twitter or YouTube account.

About FOCUS Brands Inc.
Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.

About Alex’s Lemonade Stand Foundation
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $100 million toward fulfilling Alex’s dream of finding a cure, funding over 500 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.

 

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Media Contact:

Kaitlin Nonnenmocher
PR/Social Media Specialist
knonnenmocher@auntieannesinc.com
(717) 435-1612

 

Auntie Anne’s teams up with Alex’s Lemonade Stand Foundation to raise over half a million dollars this summer to help fund childhood cancer research

Auntie Anne’s teams up with Alex’s Lemonade Stand Foundation to raise over half a million dollars this summer to help fund childhood cancer research

Toys“R”Us launches its fifth consecutive fundraising campaign to benefit Alex’s Lemonade Stand Foundation™, May 30 – July 31

Company Hosts Nationwide In-Store Fundraising and Social Media Awareness Program to Help Find a Cure for Pediatric Cancer

Wayne, NJ, 2015-5-29 — /EPR Retail News/ — Toys“R”Us, Inc. today announced the launch of its fifth consecutive fundraising campaign to benefit Alex’s Lemonade Stand Foundation™(ALSF), a nonprofit organization dedicated to finding a cure for childhood cancer. Beginning this Saturday, May 30 through Friday, July 31, monetary donations will be collected at all Toys“R”Us® and Babies“R”Us® stores nationwide and online at Toysrus.com/AlexsLemonade. Throughout the eight-week program, Toys“R”Us will once again invite social media users to show support for the cause and for Alexandra “Alex” Scott, the inspiration behind ALSF whose motto was “when life gives you lemons, make lemonade,” by joining the conversation online using #Stir4ACure. To kick off the 2015 campaign, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has provided a $100,000 grant to ALSF. Since the partnership began in 2011, Toys“R”Us and the Toys“R”Us Children’s Fund, along with donations from customers, together have provided more than $8.5 million to the organization.

Click here to tweet: Host an official @AlexsLemonade stand or visit any @Toysrus store to donate and help #Stir4ACure! Toysrus.com/AlexsLemonade

Diagnosed just before her first birthday, Alex Scott began hosting lemonade stands at only 4 years old with a mission to find a cure for pediatric cancer. Before she died at the age of 8 in 2004, Alex raised $1 million through stands hosted in her name. Her parents, Liz and Jay Scott, established ALSF in 2005 to continue her dream of finding a cure for all children battling cancer. Alex’s mission has evolved into a national movement, with thousands of kids continuing to host lemonade stands in her honor and “stirring” the most important ingredients of all into their lemonade – hope for the 263,000 new children affected by cancer worldwide each year. Through research projects, supporting families and encouraging kids to help other kids in need by hosting lemonade stands, the organization hopes to aid these children and their loved ones, and – ultimately – find a cure. To date, Alex’s legacy has helped raise more than $100 million.

“We are extremely thankful to Toys“R”Us for their commitment to ALSF and providing us the ability to fund pediatric cancer research projects over the last five years, which has made an enormous impact on the lives of children and families fighting cancer in the U.S.,” said Liz Scott, Alex’s mom and Co-Executive Director for Alex’s Lemonade Stand Foundation. “As we kick off another year of partnership together, we look forward to continuing Alex’s mission and giving people across the country an opportunity to help ‘Stir for a Cure.’”

“Since first partnering with ALSF in 2011, all of us at Toys“R”Us have been continually inspired by the mission that Alex set in motion, and how her story has motivated our customers, employees and local communities, to help raise more than $8.5 million for the organization,” said Kathleen Waugh, Chairman, Toys“R”Us Children’s Fund. “We are committed to the fight against pediatric cancer and determined to not only raise more funds that will be vital to ALSF in advancing its efforts, but also to inspire others to join the cause.”

Toys“R”Us Engages Kids and Families to #Stir4ACure

To commemorate this year’s partnership, Toys“R”Us will once again encourage its customers and local communities to show support for ALSF through the company’s #Stir4ACure initiative. Beginning today, Facebook, Twitter and Instagram users can share who or what they stir for – whether it’s a cure, a family member or all children fighting cancer – using #Stir4ACure.

Throughout the campaign, the Toys“R”Us Facebook, Twitter and Instagram pages will highlight ALSF heroes, their own inspirational stories and personal connections to the cause. The company’s official social media channels will also provide ongoing fundraising updates and opportunities to get involved.

Toys“R”Us is also inviting customers to participate in an upcoming Twitter Party to learn more about ALSF. Those who follow @ToysRUs on Twitter can join the conversation on Tuesday, July 14 at 2pm EST, during a chat led by@AlexsLemonade, using the hashtag #Stir4ACure. Participants can ask questions, receive advice on hosting their own lemonade stand and more.

To download high-resolution images related to the Toys“R”Us campaign benefitting ALSF, please visit: https://toysrus.sharefile.com/d-sb4d7551e8ce41458

Charitable Giving at Toys“R”Us
The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. The Toys“R”Us Children’s Fund contributes millions of dollars annually to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial and product donations, Toys“R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners.

About Alex’s Lemonade Stand Foundation
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $100 million toward fulfilling Alex’s dream of finding a cure, funding over 475 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.

# # #


Media Contacts:
Toys”R”Us, U.S.
Samantha Xenis
973-617-5306/646-366-8826
Samantha.Xenis@toysrus.com

Cheryl O’Brien
973-617-4380/646-366-8825
Cheryl.Obrien@toysrus.com