Milton Keynes, UK, 2015-8-4— /EPR Retail News/ — Today UK technology brand Bush has unveiled a new collection of great value technology products set to enhance British homes, making customers’ lives simpler and even more enjoyable. The range is exclusively available at leading technology retailer Argos, launching online and in-stores from Saturday 18 July.
Whether it’s getting together as a family to watch a movie on a Saturday night, or relaxing while the dishwasher takes care of yesterday’s mess – Bush is at the heart of these moments – with a wide selection of products for the home across TV, audio, kitchen appliances and mobile technology.
The AW15 collection aims to make everyone’s lives a little easier by taking the confusion and stress out of home technology. Newly designed packaging will help customers to understand their technology better, with product features and benefits simply explained and clearly presented.
The revamped range will include two distinct lines – Bush and Bush Classic. The Bush range offers everything from a new 55” Smart TV at just £549.99, for families wanting the ultimate cinematic experience, to a keenly-priced Eluma B1 10” 32GB Windows Tablet and Keyboard (£159.99) which enables work and pleasure on the go. In addition, a new range of five smartphones including a SIM-free Windows Phone (£59.95) and expanded tablet range, means the Bush range covers all aspects of modern living.
Bush Classic focuses on heritage and design, with great products from the iconic 50’s Style FM radio (£24.99) to colourful Retro-Style Fridge-Freezers available in four colours and just £519.98, ensuring customers can buy into the retro trend at highly affordable prices.
Alyson Lockley, Head of Brand – Bush, said: “We are really excited about the new Bush range as it provides great value technology that enriches the home and makes life a little bit easier. We want to make technology easier to understand with clearer product information. We’ve also got a great range of new products across smartphones and tablets, which with the revamped new packaging, will make ideal Christmas gifts this year.”
In time for the new season, Bush has a brand new logo and look available to view not only through its web shop on argos.co.uk and in the Argos catalogue.
The exclusive range will be available to buy at www.argos.co.uk/bush for home delivery or free, instant pick-up from more than 780 Argos stores nationwide from Saturday 18 July 2015.
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Notes to Editors
For more information on the exclusive range, product and/or lifestyle imagery or sample requests please contact argos@thisissurname.com or call 0207 260 2770
About Bush
Bush was founded in the UK in 1932 and started life as a radio and gramophone manufacturer based in Shepherd’s Bush, London. Since then, Bush has been part of UK households for decades, entertaining families with its TV and audio range and providing essential house appliances from dishwashers to washing machines. Bush has been owned by Argos parent company Home Retail Group since 2008.
About Argos
Argos is a leading UK digital retailer, offering around 50,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.
Argos continues to be the UK’s largest high street retailer online with around 121m customer transactions a year through its stores and over 900 million website and app visits in the 12 months to February 2015. Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 788 stores across the UK and Republic of Ireland.
In the financial year to February 2015, Argos sales were £4.1 billion and it employed some 29,000 people across the business.
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